A leader in the Oregon real estate industry, Paul Kerley serves as the owner and president of Commercial Property Resources, Inc., based in Salem. Paul Kerley owns and manages approximately 1,000 residential properties around Salem, Oregon, including single-family homes, condominiums, and apartment buildings.

2.  A leader in the Oregon real estate industry, Paul Kerley
serves as the owner and president of Commercial Property
Resources, Inc., based in Salem. Paul Kerley owns and
manages approximately 1,000 residential properties
around Salem, Oregon, including single-family homes,
condominiums, and apartment buildings.
Property Management Insider recently published an
article on the reasons property owners should create
strong social media plans for multi-family housing units.
According to the article, a September 2014 Pew Research
survey reported that 81 percent of adults use the Internet
at least sporadically, and 52 percent of adults online are
active on at least two social media sites.

3.  In addition to Millennials’ social media activity, 56 percent
of online adults over the age of 65 use Facebook. Social
media platforms represent a vital opportunity to connect
with potential residents who are online.
To most effectively connect with resident prospects, it is
important to implement a social media strategy that
focuses on creating interesting content, regularly
maintaining platforms, and performing analytics reviews.
Interesting and steady content should foster consistent
communication through engaging videos and photos as
well as relevant articles and event notifications. By using
social media analytics, property managers can also learn
what content is most popular and when posts stimulate
the most interaction.