Presentation on measurement at the PR News Social Media Summit in NYC July 2012. Video clip: http://www.clipsyndicate.com/video/play/3572414/measurements_that_matter_paull_young

1. @PAULLYOUNG
@CHARITYWATER
Friday, June 22, 12

2. 800 MILLION
PEOPLE DON’T HAVE ACCESS TO
CLEAN, SAFE DRINKING WATER.
Friday, June 22, 12

3. Friday, June 22, 12

4. WATER CHANGES EVERYTHING.
Friday, June 22, 12

5. Friday, June 22, 12

6. Friday, June 22, 12

7. FIVE YEARS.
6,165 WATER PROJECTS.
19 DEVELOPING COUNTRIES.
2,545,000 PEOPLE SERVED.
Friday, June 22, 12

8. 13 38 59 121 406 149 2,233 485 59 545
GUATEMALA HAITI SIERRA LEONE COTE D’IVOIRE C.A.R. UGANDA ETHIOPIA INDIA NEPAL BANGLADESH
HONDURAS BOLIVIA LIBERIA D.R.C. RWANDA MALAWI TANZANIA KENYA CAMBODIA
55 12 227 28 68 722 166 60 739
Friday, June 22, 12

9. Friday, June 22, 12

10. INFLUENCE
RAISE
$
Friday, June 22, 12

11. Friday, June 22, 12

12. Friday, June 22, 12

13. Friday, June 22, 12

14. WWD PLEDGE TRAFFIC BY SOURCE
klout; 903 Visits
lgn; 634 banner
banner; 500 charitywater.org; 2,811
google organic; 2,962
email; 3,861 lgn
twitter; 9,667 klout
charitywater.org
direct; 17,618
google organic
email
stumble; 76,310
facebook; 19,790
twitter
direct
facebook
stumble
Friday, June 22, 12

15. BIRTHDAY PLEDGES BY SOURCE
Pledges
google organic; 22 facebook
banner; 26 mindlessbehavior.com;
charitywater.org; 192
19 stumble
klout; 482
twitter
facebook; 1284
email; 487 direct
email
direct; 503
klout
stumble; 919
charitywater.org
twitter; 780
banner
google organic
mindlessbehavior.com
Friday, June 22, 12

16. Friday, June 22, 12

17. Friday, June 22, 12

18. Friday, June 22, 12

19. “I CHOOSE THE KARDASHIAN AS A UNIT BOTH BECAUSE I
LIKE THE MITTELEUROPEAN FEEL OF THE TERM--LIKE THE
OHM OR THE ROENTGEN--AND BECAUSE KARDASHIAN IS
AN EXEMPLAR OF ATTENTION DISCONNECTED FROM MERIT,
TALENT OR REASON. THE KARDASHIAN MENTIONS HOW
MUCH ATTENTION IS PAID, NOT HOW MUCH ATTENTION IS
DESERVED, SO NAMING THE UNIT AFTER SOMEONE WHO IS
FAMOUS FOR BEING FAMOUS SEEMS APPROPRIATE.”
- ETHAN ZUCKERMAN
Friday, June 22, 12

20. TAKEAWAYS
1. MEASURING LIKES, @S & VOLUME OF CONVERSATION DOESN'T MATTER
2. IT DOESN'T MATTER WHAT YOU SAY ABOUT YOU, IT'S WHAT THEY SAY ABOUT YOU
3. INVEST EFFORT IN UNDERSTANDING YOUR BUSINESS, DEFINE KPIS, BUILD A DASHBOARD
4. BUILD WEB CAMPAIGNS WITH KEY CONVERSIONS - DOESN'T HAVE TO BE A PURCHASE
5. THE GREATEST ANALYTICS ENGINE OF ALL IS THE HUMAN BRAIN
Friday, June 22, 12

21. THANK YOU.
@PAULLYOUNG
@CHARITYWATER
Friday, June 22, 12