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“Go tell it on the mountain!”<br />If you don’t promote your business, who will?<br />1/20/2011<br />franchisEssentials presentation <br />

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.<br /> Effective public relations can expand your reach throughout your community, generate more business, & add to your bottom line. <br />1/20/2011<br />franchisEssentials presentation <br />

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It also helps counter negatives!<br />1/20/2011<br />franchisEssentials presentation <br />

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Effective public relations in 5 steps!<br />- Introducing your business to the local community <br />- Getting the most exposure from your efforts <br />- Keeping your current customers aware of your efforts <br />- Including employees in your public relations efforts <br />- Is it [really] worth the effort? <br />1/20/2011<br />franchisEssentials presentation <br />

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Introducing your business to the local community <br />Friends & Family<br />B2B <br />Civic organizations<br />Special interest groups<br />Schools & Churches<br />Local media<br />1/20/2011<br />franchisEssentials presentation <br />

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How effective is word-of-mouth?<br /> Word-of-mouth is becoming the most important factor in the consumer decision-making process. <br />In fact, word-of-mouth is five times more trusted than TV, radio and magazine advertising.<br />1/20/2011<br />franchisEssentials presentation <br />

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Be proud & relentless<br />Cross promotion <br />Integrate with in-store marketing efforts<br />Social Media<br />Business cards<br />Getting the most exposure from your efforts <br />1/20/2011<br />franchisEssentials presentation <br />

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1/20/2011<br />franchisEssentials presentation <br />

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Cross-marketing is cost effective<br /> Marketing gurus state that it takes “multiple impressions” of a message to get potential buyers to make abuying decision. Seven is the number they often cite. <br />So how do we get those precious impressions? One way is through cross-marketing. <br />The same holds true for public relations!<br />1/20/2011<br />franchisEssentials presentation <br />

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Where does social media fit in?<br />Basic social media<br />Advanced social media<br />Online press releases<br />Email marketing<br />Location-based social media<br />Local search results<br />1/20/2011<br />franchisEssentials presentation <br />

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Social media and word-of-mouth<br /> People are using online social media to find out what others are saying about brands, services and products. With an online community, you can help guide and stimulate this word-of-mouth by getting involved and encouraging consumer advocacy<br />1/20/2011<br />franchisEssentials presentation <br />

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It is about building community!<br />1/20/2011<br />franchisEssentials presentation <br />

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It is about building community!<br />1/20/2011<br />franchisEssentials presentation <br />

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It is about building community!<br />1/20/2011<br />franchisEssentials presentation <br />

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In the process, your targets will stand out!<br />1/20/2011<br />franchisEssentials presentation <br />

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Keeping your current customers aware of your efforts <br />Tell them what you’re doing…<br />Do it…<br />Tell them what you’ve done!<br />1/20/2011<br />franchisEssentials presentation <br />

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Keeping your current customers aware of your efforts <br />Tell them what you’re doing…<br />Do it…<br />Tell them what you’ve done!<br />1/20/2011<br />franchisEssentials presentation <br />

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Including employees in your public relations efforts <br /> Employees: PR ambassadors, or your worst nightmare? <br />Smart communicators arm their internal audience with enough information to be a potent PR force in the community.<br />1/20/2011<br />franchisEssentials presentation <br />

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Including employees in your public relations efforts <br /> Employees: PR ambassadors, or your worst nightmare? <br />Smart communicators arm their internal audience with enough information to be a potent PR force in the community.<br />1/20/2011<br />franchisEssentials presentation <br />

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Is it [really] worth the effort? <br />Dave Melton and his wife and are the proud owners of six Domino’s Pizza stores. <br />Their four New York City stores are among the top in the country, each exceeding $1 million in annual sales in the world’s most competitive pizza market<br />Listen to Dave Melton interview<br />www.blogtalkradio.com/FranchiseTodayShow<br />1/20/2011<br />franchisEssentials presentation <br />

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Together… we can succeed!<br />1/20/2011<br />franchisEssentials presentation <br />

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Together… we can succeed!<br />paulsegreto@FMDpro.com<br /> (832) 838-4822<br /> (210) 267-5118<br />1/20/2011<br />franchisEssentials presentation <br />