1) Social media can be used effectively in business by exploring different aspects like social networking, identifying target audiences and their motivations, and developing a customized strategy and plan of action. 2) When executing the social media plan, it is important to monitor the process and quantify results to see if goals are being met and make adjustments if needed. 3) Analyzing metrics like engagement, sentiment, virality and influencers can help determine if the social media efforts are working or need changes.

1. Social Media e-IDEA How to “Effectively” Utilize Social Media in your Business TODAY!

2. Do I need a Social Media expert? Is Social Media expensive? What is Social Media? Is Social Media a fad?

6. Wow! (or possibly an expletive or two…)

8. I'm not asking... We'll find our way... I know it's here somewhere... Does this sound familiar?

9. I'm not asking... We'll find our way... I know it's here somewhere...

12. What is Social Media e-IDEA?

15. Social Networking

16. Let's not forget...

18. Don’t be afraid!

24. Is Social Media a fad?

27. Know who are your target is!

30. In accordance with goals and objectives

33. Do I need a Social Media expert?

35. The Ten Commandments of Social Media

38. Integrate Social Media with traditional marketing

39. Cross-Platform / Multi-Tiered

44. Is Social Media expensive?

45. Before Changing Course…