Expert2 guru mitchell levy - marketing camp

TRANSFORMING YOURSELF
FROM EXPERT TO GURU

Mitchell Levy, CEO & Author, THiNKaha
Chief Evangelist Gurus4Media

Today’s Speaker

 Mitchell Levy

Copyright© 2012 THiNKaha® and Gurus4Media™. All Rights Reserved. http://gurus4media.com

Our Agenda:
1 • Let’s define Expert and Guru

2 • How can you Transform into a Guru?

3 • What Steps can you Take to Start?


Textbook Definitions:
What is an Expert? What is a Guru?
 Defined as a person who  A trusted counselor and
has a comprehensive and adviser; a mentor. *
authoritative knowledge of  A recognized leader in a
or skill in a particular area. field: the guru of high
(Oxford Dictionaries) finance. *
 Experts have a prolonged or  An acknowledged and
intense experience through influential advocate, as of a
practice and education in a movement or idea.*
particular field. (Wikipedia) (*The Free Dictionary)


Mitchell Levy’s Definition
 You are a guru when others recognize you as
an expert in your space and seek you out for
help…
 You are one of the key “go-to”
people in your space.


Poll Question
 Assuming you are ok with that Definition,
then how can you be the “go-to” person in
your space?
– Be a Thought Leader?
– Heavy Social Media Activity?
– Write Case Studies/White Papers?
– Write a Book(s)?
– Be Omnipresent?


Let’s start with what NOT to do!
 Doing one thing and expecting it to be all you
have to be known in your field.
– Pay a publicist a hefty retainer of
$5-$10K/mth to make you an expert.
– Writing a book and expecting
it to be a New York Times
Bestseller.
 Talking more about yourself
instead of the benefits you
bring to your clients.

What It Takes to Transition from
Expert to Guru:

 is for a healthy following.

is about execution, you need to execute
well.

 is for thought leadership.

 is platform.

= Healthy Following
 You need to be an expert and have a
following who know that you are an expert
and seek you out.


= Executing Well
 Every time you interact, whether it is
speaking or delivering a promise, you need to
execute well.
 Deliver on your promises and ensure you
deliver on the implied benefit of your brand.

Jason Alba

= Thought Leadership
 Grow and deliver your brand, then share that
wisdom with others.
 Think about becoming a book author, and
exploring media such as TV, radio, blogging,
webinars, social media, and more.

Pam Fox Rollin


= Platform
 Need a robust platform – inside and outside
your organization – to share your leadership,
knowledge and continuous learning.
 Stoke the fire and grow your network of
followers.


Getting Started Today (or Tomorrow)


What are the three things that you can
do to start your journey?


What are the three things that you can do to
start your journey?

Clearly define and articulate
your market. Know who is in it
and what services you can
deliver to reach and affect that
market.


start your journey?

Identify and start making friends
with the thought leaders in your
space and try your best to do favors
for them. Comment on their
blogs, re-tweet their
tweets, introduce them, and share
their thought leadership with others.


start your journey?

Define and put a plan in place to give
yourself month-to-month HELP.
That plan should include:
a. Setting up media engagements.
b. Writing/ Crowdsourcing one or more
books.
c. Allocating time each day to touch key
folks in your field.


What are the three things that an expert can
do starting tomorrow on that journey?
1. Clearly define and articulate your market. Know who is in it
and what services you can deliver to reach and affect that
market.
2. Identify and start making friends with the thought leaders
in your space and try your best to do favors for them.
Comment on their blogs, re-tweet their tweets, introduce
them, and share thought leadership with others.
3. Define and put a plan in place to give yourself month-to-
month HELP. That plan should include:
a. Setting up media engagements.
b. Writing/ Crowdsourcing one or more books.
c. Allocating time each day to touch key folks in your
field.

Wayne Turmel


Is This Journey for You?
 Do you want customers coming to you or do
you want to work hard to get them?
 Are you ready to put the time, energy and
resources necessary to be a “guru”?
 When you get there, do you want to grow
your organization or do you want to be a
“solo” practitioner?


Introducing Gurus4Media
 Free web-based service to share your wisdom
with others: http://gurus4media.com
 Use it to find media interested in you speaking
on the air or writing for their platform.
 Connect with other experts interested in writing
in your platform.
 Paid for services also available for radio tours,
blog writing, social media, webinar support,
marketing and strategic consulting.


My gift to you for your
transformation….
 Two eBooks (at no charge)
To download:
http://happyabout.com/
42rules/books-drive-success.php • Go to the book URLs
and click on
“Purchase eBook”
• In the coupon code
field, type in
“Author”.
• This will zero out the
cost.
http://thinkaha.com/crowdsourcing-
tweet-book01


OPEN DISCUSSION!
GOT QUESTIONS?

Mitchell Levy
mitchell.levy@thinkaha.com
(408) 257-3000

Expert2 guru mitchell levy - marketing camp

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