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Personal branding karen kang marketingcampsv preso

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Personal branding karen kang marketingcampsv preso

  1. 1. PERSONAL BRANDING FOR ENTREPRENEURS @KarenKang #BrandingPaysMCSV ! © 2012 Karen Kang All Rights Reserved 1
  2. 2. Content, Not Cosmetics ! © 2012 Karen Kang All Rights Reserved 2
  3. 3. What Do These Brands Have in Common? Photo credits: Oprah Winfrey photo from hiphopchronicle.com, Steve Jobs photo by acaben via photopin cc, Mark Zuckerberg photo by deneyterrio via photopin cc © 2012 Karen Kang All Rights Reserved ! 3
  4. 4. Be Bold Add Value Evidence ! © 2012 Karen Kang All Rights Reserved 4
  5. 5. Delivering Happiness Zappos and Tony Hseih Photo source: Inc.com ! © 2012 Karen Kang All Rights Reserved 5
  6. 6. Vision Personal Story Consistent ID ! © 2012 Karen Kang All Rights Reserved 6
  7. 7. How Can You Stand Out? Target Audience Need What category can you lead? Your Strengths Competition & Value ! © 2012 Karen Kang All Rights Reserved 7
  8. 8. Positioning Statement Goal: __________________________ ! © 2012 Karen Kang All Rights Reserved 8
  9. 9. Positioning Statement Example For  Investors Who  are  concerned  about  compe44on  and   commodi4za4on  in  online  retail   I’m  a  visionary  CEO  of  an  online  retailer  whose   unique  brand  is  built  on  a  happy  corporate   culture  and  awesome  customer  service   That  achieves  consistent  growth  and     profitability  with  empowered  employees  who   delight  our  customers.   Unlike  our  compe4tors,  we  have  the  highest   employee  sa4sfac4on  &  brand  loyalty  ra4ngs.   ! © 2012 Karen Kang All Rights Reserved 9
  10. 10. For A Strong Entrepreneur Brand   Bold, New Ways to Add Value   Content, Evidence   Unique Vision   Personal Story   Consistent Identity ! 10 © 2012 Karen Kang All Rights Reserved
  11. 11. Bake the Cake, Then Ice It Cake = Rational value Icing = Emotional value CAKE + ICING = STRONG BRAND ! © 2012 Karen Kang All Rights Reserved 11
  12. 12. What’s Your Cake and Icing? ! 12 © 2012 Karen Kang All Rights Reserved
  13. 13. Define Your Brand Strategy Core Values Brand Image Promise Strengths Personality ! 13 © 2012 Karen Kang All Rights Reserved
  14. 14. Portable Branding   Monitor your online brand   Help influencers brand you   Are you engaging? ! 14 © 2012 Karen Kang All Rights Reserved
  15. 15. Ideas to Brand Yourself   Be an expert   Leverage content   Ecosystem validation   Give back   SMILE ! 15 © 2012 Karen Kang All Rights Reserved
  16. 16. Guide Your Brand, or Be Branded by Others ! 16 © 2012 Karen Kang All Rights Reserved
  17. 17. Be Your Own Brand Manager BrandingPays™ System Brand Positioning Messages Ecosystem Actions Strategy ! 17 © 2012 Karen Kang All Rights Reserved
  18. 18. Book Coming January 2013! Go for it! ! 18 © 2012 Karen Kang All Rights Reserved
  19. 19. Free Branding Tips and Newsletter Leave me your business card Ask me questions on: facebook.com/BrandingPays ! 19 © 2012 Karen Kang All Rights Reserved
  20. 20. Take Charge of Your Entrepreneur Brand Go for it! Go for it! ! 20 © 2012 Karen Kang All Rights Reserved

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