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Social Media, An Overview

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Social Media An Overview
What is social media? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Key Characteristics
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social media is conveyed through….
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Social media user profile Cheaper computing equipment and faster internet connections have given a vast number of consumers the tools to access social media The boom has been fuelled by increased knowledge and education of how to use such tools Social media platforms are no longer the preserve of young, technology literate users. Now days, social media users range widely in demographics and online behaviour
What does this mean for brands? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Facebook applications
[object Object],[object Object],[object Object],Burger King
Youtube Channels ,[object Object],[object Object],[object Object]
T-Mobile ,[object Object],[object Object]
Second Life ,[object Object],[object Object],[object Object]
Toyota ,[object Object],[object Object]
BBC ,[object Object],[object Object]
Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object]
Ford ,[object Object],[object Object]
American Apparel ,[object Object],[object Object],[object Object]
The Pitfalls ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
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What does this all mean for the consumer? ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
What does the future hold? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Quantity vs. Quality
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Interconnectivity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Monitoring success ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
In conclusion…. ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media, An Overview

  • 1. Social Media An Overview
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  • 10. Social media user profile Cheaper computing equipment and faster internet connections have given a vast number of consumers the tools to access social media The boom has been fuelled by increased knowledge and education of how to use such tools Social media platforms are no longer the preserve of young, technology literate users. Now days, social media users range widely in demographics and online behaviour
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