An overview of the main ecommerce use cases and how solutions like Drupal Commerce, Magento, Wordpress and proprietary ecommerce solutions address them. The advantages and disadvantages of the different solutions are compared.

1. The
State
of
Ecommerce
in
and
around
Drupal
Prodosh
Banerjee,
Managing
Partner
Absolutely
No
Limits
-­‐
www.anolim.com

2. Ecommerce
goals
and
examples
SoluEon
categories

3. Ecommerce
Use
Case
Groups
Product
master
is
Product
master
is
Greenfield
operaEon
ERP
System,
CMS,
or
upgrade/discard
build
web
front
end
build
web
front
end
• Physical
goods
• Physical
goods,
• Physical
goods,
• Product
and
SubscripEons,
SaaS,
subscripEons,
inventory
downloads,
SaaS,
downloads,
synchronisaEon
services
services
• Handle
excepEons
• Interface
to
• Integrated
system
• Use
ERP
vendor’s
accounEng
system
or
best
of
breed
or
stand-­‐alone
• Build
front
end
in
approach?
system?
CMS
or
with
stand-­‐
alone
ecommerce
system?

4. User
Experience
Goals
ARracEve
Quick
and
easy
transacEon
compleEon
Seamless
Feeling
of
safety
for
buyer
Social
media
integraEon

5. Ecommerce
SoluEon
Types

6. Ecommerce
Sites
Examples

7. Example
1

8. Example
2

9. Example
3

10. Example
4

11. Example
5

12. Example
6

13. History
of
Ecommerce
in
Drupal

14. Ecommerce
in
Drupal:
Use
Case
Match
Up

15. Benefits
of
Drupal
based
Ecommerce
Seamless
user
experience
Enterprise
class
features
Secure
Scalable
Good
performance
Lego
style
architecture:
flexible,
extensible
Work
with
content
instead
of
tables
Create
mash-­‐ups
with
Drupal
Views

16. Drupal
Commerce
Advantages
Disadvantages
• Can
be
themed
to
look
as
• Many
Ubercart
modules
nice
as
you
can
design
it
need
to
be
ported
/
• MulE-­‐language
upgraded
• Fully
integrated
into
Drupal
• DocumentaEon
needs
to
• Seamless
user
experience
mature
• Interfaces
to
almost
• Recurring
payments
not
anything
supported
directly
• Modular
architecture
–
• SubscripEon
and
services
flexible
concept
needs
to
evolve
• Social
integraEon

17. Magento
Advantages
Disadvantages
• Looks
nice
out
of
the
box
• Complex
to
customize
• Separate
Backend
• Hard
to
customize
look
&
• MulEple
front
end
support
feel
• Payments
&
billing
• Requires
lots
of
compuEng
• Inventory
resources
• Order
management
• Hard
to
program,
architecture
not
Lego
like
• Steep
learning
curve
• Not
well
documented
• Buggy

18. Commerce
with
Wordpress
Advantages
Disadvantages
• Great
looking
shop
systems
• Hard
to
grown
beyond
what
• At
least
8
good
ecommerce
Wordpress
is
good
at
plugins
• Steep
learning
curve
• SoluEon
for
many
use
cases
• DocumentaEon
could
be
a
• Coupons,
discounts,
lot
beRer
internaEonal
taxes,
mulE-­‐ • Security
could
be
beRer
language
• Lot
of
new
versions
lead
to
• Integrated
with
CMS
compaEbility
problems
• Affiliate
management

19. Comparison
Solu%on
DC
UC
WPEC
MAG
Prop.
User
experience
✔✔✔
✔✔
✔✔✔
✔✔
✔
FuncEonality
✔✔✔
✔✔✔
✔✔
✔✔✔
✔✔
Scalable?
✔✔✔
✔✔
✔✔
✔
✔✔✔
Flexible?
✔✔✔
✔✔
✔✔
✔✔
✔✔
Performance?
✔✔✔
✔✔✔
✔✔✔
✔✔✔
✔✔✔
Modules,
plug-­‐ins
✔✔
✔✔✔
✔✔
✔
✔✔
Interfaces
/
APIs
✔✔✔
✔✔✔
✔✔✔
✔✔
✔✔
DocumentaEon
✔✔
✔✔✔
✔✔
✔
✔✔✔

20. Ecommerce
Use
Case
Groups
Product
master
is
Product
master
is
Greenfield
operaEon
ERP
System,
CMS,
or
upgrade/discard
build
web
front
end
build
web
front
end
• Proprietary
• Drupal
Commerce
• Drupal
Commerce
soluEons
• Ubercart
• Wordpress
E-­‐
• Drupal
Commerce
• Wordpress
E-­‐ Commerce
Commerce
• Proprietary
• Magento

21. Technology,
Strategy,
Design,
ConsulEng
Cloud
Sogware
/
Sogware
as
a
Service
Absolutely
No
Limits
-­‐
www.anolim.com

22. Anolim
Porholio