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What I learned from
oh, I don’t know, around
200 projects
Peter Boersma (@pboersma)
Interaction Design Director at Blast R...
2
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
around 200 projects
1995 - 2000 - General Design	

	

 70	

 	

 10
2000 - 2002 - Satama Interactive	

20	

 	

 10
2002 -...
scope, teams, skills, org charts,
deliverables
5
the scope of our projects
has expanded from one-way
webdesign to service design for
networked brands
6
7
http://www.abnamro.nl
8
640px
480px
9
10
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
12
!
SOCIAL CONTENT
MOBILE
CONTENT
STORES
CRM
PR
CSR
ALWAYS-ON CONNECTED
PLATFORMS
Starbucks.com
13
14
our teams have had
different types of people
in them
15
16
17
18
19
my roles at interactive agencies
1995 - 2000 - UI Designer
2000 - 2002 - Consultant User-Understanding
2002 - 2005 - Senio...
we had different skills, starting at
Computer Science, HCI and Design
leading to User Experience
21
HCICS Des
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HCICS DesIxDIA
Mar
Com
Info
Des
Copy Usab
23
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
24
shallow
knowledge
User Experience
deep
knowledge
business
knowledge
25
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
26
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
27
since 1995, we have been looking
for the right place of UX
in the organization
28
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30
31
32
33
34
35
36
37
38
39
what we call our work,
our deliverables,
changed too...
40
“Here is how we work:
Step 1: we send you a contract
Step 2: we design your site
and you approve the design
Step 3: we bui...
Design
ResearchEvaluation
Prototype
Test
SketchDetailed Design
Concept
Personas
Interviews
42
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsRe...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
GOOD
BAD
per company
45
46
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
47
48
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsRe...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
51
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
1995-2000 - General Design
Company profile:
- Dutch startup that grew from 3-30 people
- made interactive sites for small &...
54
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
55
56
57
58
• A conference is more than the proceedings
• Also: it’s not that hard to get on stage!
59
Business
Design
ResearchEvaluation
StrategyManage
Prototype
RequirementsReview
Estimate
SketchDetailed Design
Competition
...
61
Br
Br
eaking
ead
share late-night pizza with developers
have lunch with clients
go for drinks with colleagues
35
35
62
General Design
GOOD
BAD
* gave me broad experience
* mix of academic research and practical focus
* time to discover what ...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
2000-2002 - Satama
Company profile:
- Finnish web-and-mobile agency going global
- General Design turned into Amsterdam offi...
66
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
67
68
69
70
71
72
73
74
75
76
Business
Design
ResearchEvaluation
StrategyManage
Position
Requirements
Scope
Estimate
Detailed Design
Concept
Competition...
Satama Interactive
GOOD
BAD
* mobile experience: designed WAP sites, and created a
mobile portal evaluation tool.
* proces...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
2002-2005 - EzGov
Company profile:
- software & consultancy for online transactions
- between governments and citizens/busi...
81
82
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
83
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85
86
87
88
89
90
91
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User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
93
3 Phases
5 Disciplines System Analysis
Information Architecture & Interaction Design
Usability & Accessibility Testing
Con...
95
96
97
98
99
Business
Design
ResearchEvaluation
StrategyManage
Service Design
Prototype
RequirementsReview
Test
Scope
Estimate
Detailed...
EzGov
GOOD
BAD
* good cooperation with Development and PM
* spent time defining design process (StUX)
* developed in-house ...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
2005-2006 - User Intelligence
Company profile:
- small usability company that expanded into design
- founder was looking fo...
104
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
105
106
107
108
Business
Design
ResearchEvaluation
StrategyManage
RequirementsReview
Test
Scope
Optimize
Estimate
Detailed Design
Concept
...
User Intelligence
* we defined the basis for good team & good company
* got to think about corporate strategies
* unprepare...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
2006-2010 - Info.nl
Company profile:
- very Dutch agency ("normal is crazy enough")
- founded in1994 and still going strong...
113
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
114
115
Life
Play
Learn
Buy
116
117
118
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Requirements
Test
Scope
Estimate
Detail...
Info.nl
GOOD
BAD
* cooperation with developers
* sales reached out to sell UX
* management lacked vision about process
* s...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
2010-2012 - Adaptive Path
Company profile:
- famous San Francisco agency came to Amsterdam
- defined User Experience as we k...
123
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
124
125
126
127
128
the elements of
user experience
Henning Fischer
Director, Adaptive Path Amsterdam
henning@adaptivepath.com
@henningfischer
...
130
131
First deliverable: Narrative
As a result of initial conversations with the client, our
designer-led sales team would creat...
133
134
What happens to it?
Designers’ proposals were translated by Sales
into a Statement of Work with a lot of legalese.
We had ...
Business
Design
ResearchEvaluation
StrategyManage
Scenarios
Position
Roadmap
Service Design
RequirementsReview
Test
Scope
...
Adaptive Path
GOOD
BAD
* designers lead projects from sales to delivery
* many internal discussions about the field
* time ...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
2012-2012 - Freelance
Company profile:
- me :-)
- interaction designer & design process consultant
My responsibilities:
- s...
140
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
141
142
143
144
145
MOBILE
APP
MUSIC PLAYER
IN BAR
out
ofscope
MUSIC
MATCH
146
147
148
149
150
Business
Design
ResearchEvaluation
StrategyManage
Roadmap
Prototype
RequirementsReview
Scope
Estimate
Sketch
Concept
Proce...
Freelance
GOOD
BAD
* freedom in deciding when to work
* freedom in deciding how much to work
* freedom in deciding for who...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
2012-present - Blast Radius
Company profile:
- “agency for the connected world” (= Marketing)
- owned by global digital age...
155
156
User Experience
HCICS DesIxDIA
Info
Des
Mar
Com
Copy Usab
157
158
159
160
161
162
163
164
165
Small
± 9 x 6 cm!
Galaxy S2/S3/S4, iPhone, HTC One !
!
Medium
± 11 x 16 cm!
Nexus 7, iPad mini, Kindle 7!
!
Large
± 21 x 1...
small
portrait
small
landscape
medium landscape &
large portrait
small
 medium
 large
medium 
portrait
large 
landscape
de...
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsRe...
Blast Radius
* international work environment
* working for small number of big accounts
* allows for tracking of success ...
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
171
Best team?
172
173
Jesse James Garre
Peter Merholz
Jeff Veen
Janice Fraser
Dan Saffer
Lane Becker
Indi Young
174
Best place for UX?
175
176
Best deliverable?
177
Business
Design
ResearchEvaluation
StrategyManage
Pitch
Scenarios
Position
Roadmap
Service Design
Prototype
RequirementsRe...
Narrative
As a result of initial conversations with the client, our
designer-led sales team would create a Narrative.
A Na...
180
181
MOBILE
APP
MUSIC PLAYER
IN BAR
out
ofscope
MUSIC
MATCH
182
183
Best process?
184
185
SUP wasn’t used, and SUP-Light was created to fix that
186
187
188
189
190
191
192
193
194
195
196
197
198
199
Best process?
your
process
200
user
reseach
concept
design
detailed
design
prototype
& evaluate
Persona
SITEMAP
wireframesrequire-
ments
usability test
S...
Best client
202
the elements of
user experience
Henning Fischer
Director, Adaptive Path Amsterdam
henning@adaptivepath.com
@henningfischer
...
Government of Jamaica
204
Best business lesson?
205
Office Managers manage the company
office managers run the agency
206
don’t postpone talking about money
don’t be afraid to talk about money
207
it takes A LOT of work to get work done
208
20 years at interactive agencies
1995 - 2000 - General Design
2000 - 2002 - Satama Interactive
2002 - 2005 - EzGov
2005 - ...
Thank you!
210
What I learned from
oh, I don’t know, around
200 projects
Peter Boersma (@pboersma)
Interaction Design Director at Blast R...
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What I learned from 200 projects (IDC Prague)

Peter Boersma's presentation at IDC Prague (http://webexpo.net/idc2014/) entitled "What I learned from, oh, I don't know, around 200 projects". By going through my employment history at 7 interactive agencies plus my short freelance period, I gave the audience an overview of skills, team markup, the place of UX departments in the organization, deliverables and design processes and how they changed over time.

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What I learned from 200 projects (IDC Prague)

  1. What I learned from oh, I don’t know, around 200 projects Peter Boersma (@pboersma) Interaction Design Director at Blast Radius Interactive Design Conference April 4-5, 2014, Prague 1
  2. 2
  3. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 3
  4. around 200 projects 1995 - 2000 - General Design 70 10 2000 - 2002 - Satama Interactive 20 10 2002 - 2005 - EzGov 15 5 2005 - 2006 - User Intelligence 10 20 2006 - 2010 - Info.nl 20 5 2010 - 2012 - Adaptive Path 5 2.5 2012 - 2012 - freelance 5 10 2012 - present - Blast Radius 55 40 Total 200 10 #proj /year 4
  5. scope, teams, skills, org charts, deliverables 5
  6. the scope of our projects has expanded from one-way webdesign to service design for networked brands 6
  7. 7
  8. http://www.abnamro.nl 8
  9. 640px 480px 9
  10. 10
  11. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 11
  12. 12
  13. ! SOCIAL CONTENT MOBILE CONTENT STORES CRM PR CSR ALWAYS-ON CONNECTED PLATFORMS Starbucks.com 13
  14. 14
  15. our teams have had different types of people in them 15
  16. 16
  17. 17
  18. 18
  19. 19
  20. my roles at interactive agencies 1995 - 2000 - UI Designer 2000 - 2002 - Consultant User-Understanding 2002 - 2005 - Senior Information Architect 2005 - 2006 - UX Consultant & Partner 2006 - 2010 - Senior Interaction Designer 2010 - 2012 - Experience Designer 2012 - 2012 - Freelance (Process) Designer 2012 - present - Interaction Design Director 20
  21. we had different skills, starting at Computer Science, HCI and Design leading to User Experience 21
  22. HCICS Des 22
  23. HCICS DesIxDIA Mar Com Info Des Copy Usab 23
  24. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 24
  25. shallow knowledge User Experience deep knowledge business knowledge 25
  26. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 26
  27. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 27
  28. since 1995, we have been looking for the right place of UX in the organization 28
  29. 29
  30. 30
  31. 31
  32. 32
  33. 33
  34. 34
  35. 35
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  40. what we call our work, our deliverables, changed too... 40
  41. “Here is how we work: Step 1: we send you a contract Step 2: we design your site and you approve the design Step 3: we build your site, and you approve the design Step 4: we send you an invoice” 41
  42. Design ResearchEvaluation Prototype Test SketchDetailed Design Concept Personas Interviews 42
  43. Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate Beta SketchDetailed Design Concept Personas Competition Process Roles Steps Interviews 43
  44. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 44
  45. GOOD BAD per company 45
  46. 46
  47. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 47
  48. 48
  49. Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate Beta SketchDetailed Design Concept Personas Competition Process Roles Steps Interviews 49
  50. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 50
  51. 51
  52. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 52
  53. 1995-2000 - General Design Company profile: - Dutch startup that grew from 3-30 people - made interactive sites for small & large brands My responsibilities: - in the beginning: everything - from interface design - via software programming - to sales and project management 53
  54. 54
  55. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 55
  56. 56
  57. 57
  58. 58
  59. • A conference is more than the proceedings • Also: it’s not that hard to get on stage! 59
  60. Business Design ResearchEvaluation StrategyManage Prototype RequirementsReview Estimate SketchDetailed Design Competition Process Scope 60
  61. 61
  62. Br Br eaking ead share late-night pizza with developers have lunch with clients go for drinks with colleagues 35 35 62
  63. General Design GOOD BAD * gave me broad experience * mix of academic research and practical focus * time to discover what I like (not project management) * being project manager & UI designer on 10 projects * leading to a short, 4-week burnout 63
  64. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 64
  65. 2000-2002 - Satama Company profile: - Finnish web-and-mobile agency going global - General Design turned into Amsterdam office My responsibilities: - Consultant User-Understanding - concept design, IA, IxD, usability tests - for the first time: process designer 65
  66. 66
  67. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 67
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  77. Business Design ResearchEvaluation StrategyManage Position Requirements Scope Estimate Detailed Design Concept Competition Process Roles Steps Interviews 77
  78. Satama Interactive GOOD BAD * mobile experience: designed WAP sites, and created a mobile portal evaluation tool. * process focus: I managed a 2-year program to document the Satama Unified Process. * I wasn’t considered a good fit for consultant team * leading to a long, 8-month burnout 78
  79. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 79
  80. 2002-2005 - EzGov Company profile: - software & consultancy for online transactions - between governments and citizens/businesses My responsibilities: - Information Architect - Also: Usability Engineer - And: Process Designer 80
  81. 81
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  83. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 83
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  93. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 93
  94. 3 Phases 5 Disciplines System Analysis Information Architecture & Interaction Design Usability & Accessibility Testing Content Design Visual Design & Information Design Elaboration ConstructionInception EzGov’s Standards for UXEzGov’s Standards for UX 94
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  100. Business Design ResearchEvaluation StrategyManage Service Design Prototype RequirementsReview Test Scope Estimate Detailed Design Personas Process Roles Steps Interviews 100
  101. EzGov GOOD BAD * good cooperation with Development and PM * spent time defining design process (StUX) * developed in-house screenflow tool (J-flow) * styleguides made visual design work boring * org. overhead made our work expensive 101
  102. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 102
  103. 2005-2006 - User Intelligence Company profile: - small usability company that expanded into design - founder was looking for a business partner My responsibilities: - User Experience Consultant and Manager Design 103
  104. 104
  105. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 105
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  109. Business Design ResearchEvaluation StrategyManage RequirementsReview Test Scope Optimize Estimate Detailed Design Concept Personas Competition Process Interviews Pitch 109
  110. User Intelligence * we defined the basis for good team & good company * got to think about corporate strategies * unprepared for partner talks with founder * our communication styles made cooperation hard * had to leave, shortly after bringing in friends 110
  111. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 111
  112. 2006-2010 - Info.nl Company profile: - very Dutch agency ("normal is crazy enough") - founded in1994 and still going strong My responsibilities: - senior interaction designer - Also: restructured department & renamed job titles - Also: attempted to document design process info.nl!FULL!SERVICE!INTERNET!AGENCY!! 112
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  114. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 114
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  116. Life Play Learn Buy 116
  117. 117
  118. 118
  119. Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Requirements Test Scope Estimate Detailed Design Concept Personas Competition Process 119
  120. Info.nl GOOD BAD * cooperation with developers * sales reached out to sell UX * management lacked vision about process * sales defined projects: teams designed to budget 120
  121. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 121
  122. 2010-2012 - Adaptive Path Company profile: - famous San Francisco agency came to Amsterdam - defined User Experience as we know it - Adaptive Path is run by designers My responsibilities: - Experience Designer - design, lead projects, sell projects - teach workshops, host UX Week 122
  123. 123
  124. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 124
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  129. the elements of user experience Henning Fischer Director, Adaptive Path Amsterdam henning@adaptivepath.com @henningfischer Peter Boersma Designer, Adaptive Path Amsterdam peter.boersma@adaptivepath.com @pboersma 129
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  132. First deliverable: Narrative As a result of initial conversations with the client, our designer-led sales team would create a Narrative. A Narrative consists of: - key business needs - project summary and team overview - phase-by-phase description of activities and outcomes - examples of expected deliverables - timeline and budget 132
  133. 133
  134. 134
  135. What happens to it? Designers’ proposals were translated by Sales into a Statement of Work with a lot of legalese. We had to go back to the original proposal to kick off projects with the team. 135
  136. Business Design ResearchEvaluation StrategyManage Scenarios Position Roadmap Service Design RequirementsReview Test Scope Estimate Sketch Concept Personas Competition Process Interviews 136
  137. Adaptive Path GOOD BAD * designers lead projects from sales to delivery * many internal discussions about the field * time to teach back to community * 13 hour workdays due to time zones * European sales handed over to America 137
  138. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 138
  139. 2012-2012 - Freelance Company profile: - me :-) - interaction designer & design process consultant My responsibilities: - set up the business, pay tax, do sales & PM - define processes and design concepts for clients 139
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  141. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 141
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  146. MOBILE APP MUSIC PLAYER IN BAR out ofscope MUSIC MATCH 146
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  151. Business Design ResearchEvaluation StrategyManage Roadmap Prototype RequirementsReview Scope Estimate Sketch Concept Process Roles Steps 151
  152. Freelance GOOD BAD * freedom in deciding when to work * freedom in deciding how much to work * freedom in deciding for whom to work * office/tax/legal stuff is hard! * no team = no feedback * no idea if I was at good at freelancing 152
  153. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 153
  154. 2012-present - Blast Radius Company profile: - “agency for the connected world” (= Marketing) - owned by global digital agency network Wunderman My responsibilities: - Interaction Design Director in Amsterdam office - design concepts and prototypes (with freelancers) - manage a Business Analyst - support offices in Hamburg, London and Paris 154
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  157. User Experience HCICS DesIxDIA Info Des Mar Com Copy Usab 157
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  166. Small ± 9 x 6 cm! Galaxy S2/S3/S4, iPhone, HTC One ! ! Medium ± 11 x 16 cm! Nexus 7, iPad mini, Kindle 7! ! Large ± 21 x 14 cm! Nexus 10, iPad (1, 2, Air), Tab 10.1, Kindle 8.9! Small Medium Large 166
  167. small portrait small landscape medium landscape & large portrait small medium large medium portrait large landscape desktop (large & non–touch) 640 px? 1024 px? %#@&* iPad Mini! 167
  168. Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate SketchDetailed Design Concept Personas Competition Process Interviews 168
  169. Blast Radius * international work environment * working for small number of big accounts * allows for tracking of success of designs * project were never ran by UX (often by Developers or Art Directors) * limited input in early stages of projects 169
  170. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 170
  171. 171
  172. Best team? 172
  173. 173
  174. Jesse James Garre Peter Merholz Jeff Veen Janice Fraser Dan Saffer Lane Becker Indi Young 174
  175. Best place for UX? 175
  176. 176
  177. Best deliverable? 177
  178. Business Design ResearchEvaluation StrategyManage Pitch Scenarios Position Roadmap Service Design Prototype RequirementsReview Test Scope Optimize Estimate Beta SketchDetailed Design Concept Personas Competition Process Roles Steps Interviews 178
  179. Narrative As a result of initial conversations with the client, our designer-led sales team would create a Narrative. A Narrative consists of: - key business needs - project summary and team overview - phase-by-phase description of activities and outcomes - examples of expected deliverables - timeline and budget 179
  180. 180
  181. 181
  182. MOBILE APP MUSIC PLAYER IN BAR out ofscope MUSIC MATCH 182
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  184. Best process? 184
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  186. SUP wasn’t used, and SUP-Light was created to fix that 186
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  198. 198
  199. 199
  200. Best process? your process 200
  201. user reseach concept design detailed design prototype & evaluate Persona SITEMAP wireframesrequire- ments usability test Screen FLOW proto- type design principles 201
  202. Best client 202
  203. the elements of user experience Henning Fischer Director, Adaptive Path Amsterdam henning@adaptivepath.com @henningfischer Peter Boersma Designer, Adaptive Path Amsterdam peter.boersma@adaptivepath.com @pboersma 203
  204. Government of Jamaica 204
  205. Best business lesson? 205
  206. Office Managers manage the company office managers run the agency 206
  207. don’t postpone talking about money don’t be afraid to talk about money 207
  208. it takes A LOT of work to get work done 208
  209. 20 years at interactive agencies 1995 - 2000 - General Design 2000 - 2002 - Satama Interactive 2002 - 2005 - EzGov 2005 - 2006 - User Intelligence 2006 - 2010 - Info.nl 2010 - 2012 - Adaptive Path 2012 - 2012 - freelance 2012 - present - Blast Radius 209
  210. Thank you! 210
  211. What I learned from oh, I don’t know, around 200 projects Peter Boersma (@pboersma) Interaction Design Director at Blast Radius Interactive Design Conference April 4-5, 2014, Prague 211

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