2. NESTLE CRUNCH
CASE STUDY
CHALLENGE | NESTLÉ®CRUNCH® wanted to launch
a social campaign on Facebook to promote and sell a
new product, Nestlé® CRUNCH® Girl Scout™ Candy Bars.
3. NESTLE CRUNCH
CASE STUDY
SOLUTION | Vitrue Shop allowed NESTLÉ®
CRUNCH® to offer their new product exclusively
through Facebook for a limited time, driving interest,
conversation and profit through a simple-to-
implement social sales channel.
4. NESTLE CRUNCH
CASE STUDY
THE CANDY
SOLD OUT
WITHIN 24 HOURS RESULTS | Using Vitrue Shop, NESTLÉ®CRUNCH®
45.5
RECEIVING AN AVG OF sold out of Nestlé® CRUNCH® Girl Scout™ Candy Bars
within 24 hours of the campaign launch, with an average
ORDERS of 45.45 orders per hour. 70.5% of tab views garnered
a social action from fans.
PER HOUR
5. NESTLE CRUNCH CASE STUDY
THE STATS
% OF TABS VIEWS
21.0
% OF TABS VIEWS
70.5
GARNERED A SOCIAL ACTION
2,160 LIKES GARNERED A PURCHASE
TA B S V I E W S
4,745 2,800+ C ANDY BARS SOLD
NESTLÉ® CRUNCH® GIRL SCOUT™
260
COMMENTS
687
SHARES 220+
LIKES ON GIRL SCOUT COOKIE PRODUCTS
ASSOCIATED WITH NESTLÉ® CRUNCH® GIRL
SCOUT™ CANDY BAR FLAVORS (THIN MINTS,
CARAMEL & COCONUT, PEANUT BUTTER CRÈME)
238
SHARED PURCHASES
6. VITRUE
CONTACT
info@vitrue.com
888.9.VITRUE
Vitrue offers the industry’s most scalable and secure cloud-based social
marketing solution, enabling brands to harness the full marketing
pinterest.com/vitrue potential of social on Facebook, Twitter, Google+, YouTube and
facebook.com/vitrue emerging platforms. The award-winning Vitrue Social Relationship
+vitrue Management (SRM) platform collectively manages more than one
@vitrue
billion social relationships in over 100 countries across more than 4,500
social accounts for its clients.
youtube.com/vitrue
vitrue.com/blog/feed
