1.
Turning Consumer Insights Into Business Breakthroughs.
CAPABILITIES OVERVIEW

2.
You may hear your consumer,
but are you really listening?

3.
Consumers today want to have a relationship with the brands they
buy, which means they want to be heard and they expect you to
listen. But research and data can only take you so far.
Insight, judgment and experience are essential ingredients in
deciphering the consumer opportunity and creating real
breakthroughs.
At SpencerHall, our focus is to be a true strategic partner for our
clients.
 We share a passion for consumer discovery and innovation,
and have a proven track record of success.
 There are no junior partners here: we each have 15-25+ years
of relevant experience, and love what we do.
We bring that energy and enthusiasm to all our projects, leveraging
incisive strategic and creative thinking borne from our experience.

4.
Research
The first thing on a consumer’s mind
is the last thing you want to know.
We create dynamic situations and scenarios that encourage consumers to
explore unfamiliar territory, uncovering new insights and triggers.
We focus on uncovering actionable, forward looking insights that can be the
basis for business breakthroughs.
Our capabilities center on creating customized qualitative research in the US and
globally.
1. Proprietary techniques that go deeper than conventional research.
2. Ethnographic Studies that provide a real-world view into consumer practices
and compensatory behaviors.
3. Sounding Boards™ online research tool allows you to work with your
consumer on an iterative basis, to create thinking partnerships that result in
deeper insights and brand exploration.

5.
Consulting
There’s no time to wait for a big idea,
and with SpencerHall, no need.
The demand for breakthrough ideas is intensifying, but at the same time, barriers
to innovation are increasing.
SpencerHall breaks through those barriers to give you customized innovation
programs that lead your team from the front end through pre-market
validation.
Our Disciplined Creativity™ process uncovers unarticulated needs and insights
that become the foundation for generating true breakthroughs.
1. Transforum® - Springboards beyond conventional thinking by blending the
expertise of your team with our Brain Trust of creative thought-leaders in a
dynamic online ideation forum.
2. Flashpoint™ – Our brainstorming process inspires your team‘s creativity with
proprietary stimuli, expert perspectives and fresh insight.
3. Re/Discovery™ - We help you uncover the insights and new technologies you
may already have within your company, revealing the next big idea.

6.
Consulting
Turning consumer insights into
business breakthroughs.
Many products fail because they lack a key ingredient – true insight. They fail
to discover consumers‘ core motivations and unarticulated needs.
The result: they fall short of delivering a higher order connection– that
striking combination of a compelling functional benefit and meaningful
emotional bond.
SpencerHall has proven expertise in crafting concepts that generate
consumer action.
 We‘ve created record setting concepts for companies such as
Coca-Cola, Procter & Gamble, and SC Johnson.
We help clients develop winning propositions:
1. Concept Writing - Proven effectiveness in crafting concepts that are
clear, differentiated and compel consumer action.
2. Brand Positioning / Brand Architecture – Insightful strategic and creative
thinking to develop frameworks for sustained business momentum.

7.
Food & Beverages Beauty & Personal Care Health & Wellness
Campbell‘s Soup Alberto-Culver Bausch & Lomb
Coca-Cola Chattem CIBA Vision
Dean Foods Gillette Cyberonics
Frito-Lay Procter & Gamble GlaxoSmithKline
General Mills Johnson & Johnson
Hershey‘s Financial Services Pfizer
McDonald‘s Chase Bank Cardinal Health Care
Minute Maid Company Fidelity Investments
Pierre Foods GE Capital Appliances
Reckitt Benckiser Higher One General Electric
Welch‘s National City/PNC Bank Oreck
WhiteWave Royal Appliance
Wm. Wrigley Jr. Company Apparel & Fashion
Hanes Brands Technology & Services/Media
Household & Office Products Luxottica/LensCrafters Cincinnati Bell
Cardinal Brands Timberland Reliant Energy
Dial Corporation Kalamazoo Gazette
Duracell Spirits
Hallmark Bacardi Advertising & Design
Levolor Brown Forman Ad Council
S.C. Johnson Jim Beam BBDO
Scott‘s Miracle-Gro UDV Saatchi & Saatchi

8.
CLIENT TESTIMONIALS
“We had a challenging, ambitious project in that we needed to obtain foundational
insights about consumers' interaction/behavior with the product AND their emotional
connections AND ultimately have them weigh in on positioning territories - many layers
of questions and insights needed, without the budget for a multi-phase/multi-technique
approach. SpencerHall and their Sounding Board process exceeded our expectations every
step of the way. They are totally engaged and share our determination in reaching our
end objective. They are methodical, analytical, thinking, smart, creative people. And
really enjoyable to work with!”
McDonald’s
“With its team of senior-level strategic thinkers, SpencerHall not only led us through the
ideation process to get to great ideas, but also provided unique research methodologies.
I highly recommend SpencerHall for any company looking to quickly, efficiently, but
smartly, build innovation plans for its brands.”
Jim Beam Brands
“Leveraging SpencerHall’s strategic skills, innovative techniques, and insights helps us
translate consumer feedback into clear actionable results. I look to SpencerHall as a
business partner who truly understands our business and our consumers.”
Cincinnati Bell
“The SpencerHall team has an impressive blend of strategic and creative skills that
enabled them to develop and lead an innovation program that generated a portfolio of
compelling new products that will drive our business for years to come. What’s more,
they helped us identify an overarching brand promise that all the new products delivered
against, helping create a clear strategic platform for the Brand.”
Hanesbrands

9.
NewProducts SpencerHall’s staff has created the
following new brands, including
innovation, positioning and concept
development, and execution of the
idea to market.
PLUG-INS
SCENTED OIL

10.
INSIGHT Insight generation tools and case
studies of real projects highlighting
GENERATION our specialized techniques and
skills.

11.
When you only spend an hour or two with your consumers in a focus group or
interview setting, you’re only getting a glimpse of their lives, and how your
Brand fits into it.
SpencerHall‘s Sounding Boards is a proven online research tool that enables clients
to create ―thinking partnerships‖ with their best customers and prospects, enabling
multiple points of contact to build a relationship, and thus revealing deeper
insights.
Sounding Boards gives you the ability to work on an iterative basis with your target,
to learn, create and optimize.
You can obtain insights and feedback that reflect the realities of your target‘s day-
to-day lives, and how they experience a brand or category.
With Sounding Boards, you can uncover and better dimensionalize need states and
insights that connect them to a category, platform, or brand.

12.
Our proprietary software interface makes participating in the Sounding Boards fun and easy for
respondents and clients, and offers a range of benefits and capabilities:
 Ongoing, iterative conversations that can span days, weeks or months
 Private ―chats‖ or group discussions, including in real-time.
 The ability to conduct surveys for concepts, packaging, advertising, positioning, etc.
 Electronic Storytelling and Visualization exercises.
 Interactive format ideal for consumer-driven idea generation and concept building.
 Streaming video function protects confidentiality.
With Sounding Boards, you can bring together your best prospects, dimensionalize different
consumer segments and even gather hard to reach groups, as well as geographically diverse
targets from around the US or globally.
It‘s also ideal for obtaining candid feedback from project teams, retailers or other partners.

13.
SAMPLE SCREENS

14.
Case Study
An alcoholic beverage client wanted to
create new products and rekindle
interest in their Brand.
We conducted Sounding Boards among
bartenders from a range of
venues across the country, and they
provided fresh insight into needs, habits
and practices. As part of this, we had
bartenders create new drink ideas and try
them out with their customers, providing
us with a real world creative laboratory.
We then conducted a Flashpoint ideation
session in Las Vegas, where part of the
stimulus was having client teams visit the
hottest bars/restaurants to experience
their ‗signature‘ cocktails. All this
learning came together in an ideation
session that leveraged our new learning to
create a platform of new product ideas. .

15.
Case Study
A greeting card company was developing
a new relationship building product with
an online component targeted to both
younger and older consumers and
needed to understand how it would be
accepted by consumers.
We recommended our Sounding Boards
online research tool to interact with both
the sender and the recipient to understand
all the emotions surrounding sending the
card and receiving the card.
We first interacted with the sender to
understand more about what they wanted
to communicate via the card. We then
sent them card prototypes in the mail and
had them choose a card to send to their
recipient. Once the recipient received the
card, they went online to experience the
online aspect, then linked to our Sounding
Boards site to discuss their reactions and
builds.

16.
Case Study
Feeling that their brand was outdated
and non distinctive, a client was unsure
how to approach product innovation.
Our iConnect™ methodology (conducted
online or in person), enables us to
uncover tacit information—those beliefs,
perceptions and behaviors that are
inherent but often unrecognized and
unarticulated by the consumer.
iConnect allows consumers to articulate
their emotional connection to a product or
category using visual stimuli .
With iConnect, we were able to uncover
deep brand connections that still
resonated with consumers, helping us
define a relevant field of play for
innovation.

17.
l
iConnect Sample

18.
Case Study
As a lead in to an innovation project for
a packaged good firm wishing to enter
the home organization/storage category,
we visited consumers in their home to
identify problem areas for home
organization/storage and capture
emotional insights about how
disorganization made them feel.
Using our Guest of Honor technique, we
‗secretly‘ brought with us a home
organization expert, who first observed
the respondent and their unmet needs.
We then revealed the expert to the
respondent and watched as the home
organization expert offered suggestions
for fixing their problem areas.
We then went shopping with the
respondent to purchase products to fix
their organization problems, then went
back into the home to observe them
actually using the products. Based on this
entire transaction we were able to
identify problems and solutions that truly
delighted the consumer, as well as expert
guidance on how to turn consumer
problems into product opportunities,
which provided key levers for innovation.

19.
Case Study
A major snack food manufacturer
needed to understand snacking behavior
to address brand issues and a changing
category.
We placed video cameras in
several locations in consumers‘ homes to
capture general eating and snacking
behavior at different parts of the day and
week.
This allowed us to observe the
respondents‘ ‗real‘ behavior and the
context for the snack choices they made
before actually meeting them.
We then went shopping with them to
understand their snack choices. After the
shopping visit, we went to their homes to
view pantry stocking behavior, as well as
watch the family interact with the snacks.
The insights gained in this project helped
the brand re-stage the brand via updated
package messages and new brand
communication.

20.
Case Study
A plant care manufacturer was looking
for ways to grow the category among
new users.
We took non-user respondents to their
usual home goods store to bring them
face-face with the product category and
observe their reactions at this Moment of
Discovery.
Respondents had to purchase a product,
and we went with them to their home to
observe them using it.
Based on the insights that were revealed,
we completely reconfigured the shelf set,
modified packaging communication
hierarchy, and developed in-store
messaging to attract non users.

21.
IDEA Two distinct innovation processes
to provide the discipline and
CREATION solutions that are best for your
business and organization.

22.
One of the biggest inhibitors of innovative thinking is institutional knowledge. This
“conventional wisdom” makes it nearly impossible to think outside the box teams have
built around themselves.
SpencerHall‘s Transforum® springboards beyond conventional thinking by blending the
expertise of your team with creative thought leaders in a dynamic online ideation forum.
 Our Brain Trust includes futurists, cultural anthropologists, engineers, consumer
psychologists, trend spotters, inventors, chefs, authors and artists.
Participants ideate from anywhere in the world, logging on periodically over the 3 day
session, to create, probe, and build on ideas.
Everyone sees and builds on each others' ideas to create real forward thinking
momentum. Artists also contribute sketches to bring ideas to life, providing further
stimulation to everyone.
Hundreds of ideas, build outs and visuals will be generated, capitalizing on the energy
and diverse perspectives that are participating.

23.
Below is a sample of some of the individuals in our Transforum® Brain Trust:
Social Trends Expert: An expert on societal trends especially related to women, children,
families. Former staff editor at Ladies' Home Journal, Glamour and Parents magazines.
Technologist: Former VP of R&D and Chief Scientific Officer for two leading packaged
goods manufacturers, bringing a wide experience to bear on how science-based consumer
businesses use consumer insight and technology to grow revenues and how risks are
assumed and managed.
Consumer Psychologist: An expert in consumer products marketing, brand management
and consumer behavior, with extensive knowledge on positioning multiple category
products, marketing radically new products and the advantages of strong brands.
Consumer Behavior Expert: Current Professor of Marketing and a former faculty member
of the Sloan School of Management at MIT. Author of a number of books on consumer
behavior, and applying social cognition to consumer-focused strategies.
Society and Culture Expert: Researcher and Teacher at Harvard University about Positive
Psychology and the Science of Happiness.

24.
Getting Started
We create a Transformation Plan that captures the innovation objectives, key insights for
innovation, and capabilities/limitations that can influence idea generation. This is shared
with all Transforum participants when they first access the site to ensure everyone is
aligned.
Mind Expansion
Participants ideate from anywhere in the world, logging on periodically over the 3 day
session, to create, probe, and build on ideas. We typically suggest blocking out 45 minutes
several times a day to ideate on the site. Additional creativity exercises and expert
presentations are posted on the site to help stimulate divergent thinking. Everyone sees
and builds on each others‘ ideas. Ideas can be grouped by category, making it easy to
ideate across multiple categories. At the end of each day, SpencerHall recaps the ideas
that have been generated, making it easy to see the breadth of the exploratory, and
identify any areas to emphasize in the subsequent days.
Synthesis and Convergence
At the conclusion of the brainstorming, we will transfer the idea recaps to our Appraise
survey software, and send links to the survey to designated client personnel. Team
members will be able to individually rate each idea, and provide any commentary they
would like on each idea. We will then tabulate the responses, resulting in a prioritized list
of ideas that merit further development.

25.
This is where participants
view the Transformation
Plan and Expert slide
shows. The New Message
light flashes when a new
message or presentation
has been posted.
The blue buttons let you
decide to view and build
out ideas: chronologically,
by category, since you last
logged on, or your own
ideas.

26.
When you click on the New
Idea button, an Idea Sheet
appears, encouraging
participants to think
completely about the idea.
Ideas are created using a
format that captures the
consumer insight, the
benefit/promise, and the
support/reason-to-believe.
You can spell check the
idea or to let an idea
percolate, you can click
the Save State button and
hold the idea until you are
ready to post it.

27.
This is an example of what
a posted idea and builds
look like. The original idea
is posted and then visuals
and build-outs are
automatically posted under
each idea.
You can see which areas are
generating the most
enthusiasm by the caliber
of builds under the original
idea.
Over the course of the
Mind Expansion session,
hundreds of ideas and
builds like this will be
generated.

28.
At the conclusion of the
brainstorming, we will use
our Appraise survey
software and send links to
the survey to designated
client personnel to vote on
the ideas.
Team members will be able
to individually rate each
idea and provide any
commentary they would like
on each idea.

29.
Mean Rating
Distribution
Heart Monitor Plus 9.5 We will then tabulate the
Enhancement Leg/Arm Braces 9.3 responses, resulting in a
Stretch Enhancer 9.2 prioritized list of ideas that
Posture Check 9.2 merit further development.
Cooling-Heating Wrap 9.1
Ice Massage 8.9
Women's Muscle Care Line 8.8
5 Hour Stress Relief (Physical and Mental) 8.7
Miracle Knees 8.5
Sports Prep 8.3
Performance Boosting Workout Wear 8.3
Lean To It 8.2
M-Pods 8.1
Moist Heat 7.9
Performance Boosting Workout Wear 7.8
Body Tension Diagnosis Screens 7.6
Vita Dose 7.1
Immunity Boost 6.8
Aroma Therapy On the Go 6.6
Wellness Series 6.5
Wellness Website 6.3

30.
Case Study
Creating school lunch options that would
satisfy students, administrators and
nutritionists alike was the challenge
brought by a large food services
manufacturer.
We utilized SpencerHall‘s proprietary
TransforumTM online ideation tool to
harness the creative energies of our Brain
Trust team of outside creative experts,
along with the client and SpencerHall
teams.
Over a 3 day period, we generated a
wealth of new ideas that delivered great
tasting, nutritious and cost effective foods
that delighted all target groups, providing
a pipeline of new products that allowed
the client to stay relevant with its key
constituencies.

31.
The demand for breakthrough ideas is intensifying. You can be patient and
hope a big idea comes along, or rally the troops and paper the walls in hyper-
brainstorming sessions. We've found that true innovation demands more.
SpencerHall's unique Flashpoint ideation process helps clients connect with their
consumers, ensuring the team sees, feels, thinks and reacts through the
consumer’s heart and mind.
We know that the mind sets neural pathways that help us solve problems every day,
without having to "reinvent the wheel." However, those set pathways can lead
people to the same ideas over and over.
At SpencerHall, we've developed proprietary techniques that break through
those neural paths to generate truly innovative new ideas.
We believe that a mix of disparate perspectives helps create an "alchemy" of truly
breakthrough thinking, so in addition to the client and SpencerHall teams, we
include relevant outside experts to share their insights and help brainstorm. We
also include an artist to help bring ideas to life.

32.
Typically, the Flashpoint session runs for two days. We conduct the sessions in venues
that are reflective of the assignment, and conducive to creativity:
 The Hot Pink Suite at the Palms Hotel in Las Vegas for a liquor innovation project.
 A botanical garden for air freshening.
 Major league ballpark for male grooming products.
Prior to the Flashpoint session, participants are given Idea Journals that include fun
―homework‖ assignments to help them get immersed in the target.
We begin the Flashpoint session with a ―Meeting of the Minds‖ to ensure the entire
team is grounded in key objectives and focus areas. This includes translating consumer
insights into posters that are kept on display, to literally surround the client team with
their consumers.
Then, our Flashpoint facilitators stimulate revolutionary thinking among participants,
using a series of creative exercises developed by our Consumer Psychologists. Some
techniques involve the entire group, others small breakout teams, and yet others are
done individually.
Ideas are captured on our special Idea Builder sheets, to ensure we are generating
holistic ideas that are grounded in consumer insight.

33.
Case Study
We led a comprehensive consumer
immersion and innovation program for a
major line of hair care products.
Our Discovery research plan included a
series of research encounters with both
consumers and hair stylists , whom
consumers turn to for professional advice
on the products that are best for their
hair. We challenged respondents with a
―Pre-Stimulation‖ exercise to create ideas
for breakthrough new hair care products.
This resulted in identifying a number of
major new product areas that went far
beyond conventional product forms/
benefits. We used these themes as the
foundation for our Flashpoint innovation
session, where we brought together the
client and SpencerHall team with outside
experts that expanded our thinking. The
result was a multi-year pipeline of
breakthrough new products and forms
created in just two days.

34.
CONCEPT Developing, optimizing and
quantifying concepts that emerged
DEVELOPMENT from the innovation phase.
& VALIDATION

35.
Identifying the big idea is only part of the challenge of creating winning new
concepts. Great ideas can fail if they are not communicated well.
SpencerHall has proven expertise in crafting positioning and new product concepts
that are clear, compelling, and that generate consumer action.
 We have created concepts that set company records for clients such as
Procter & Gamble, Coca-Cola and SC Johnson.
 We are routinely called upon to create positioning directions for clients who
have struggled with how to frame their product so it truly connects at the
critical intersection of functional and emotional benefits to create a higher
order proposition that is truly meaningful.

36.
Case Study
A quick serve restaurant wanted to re-
invigorate consumer passion for a core
menu item that had lost its relevance to
many consumers.
Our Sounding Boards were conducted
among several consumer segments,
including users who were frequent
consumers of the product.
We conducted a “forced deprivation”
exercise where they could not eat the
product for 2 weeks, and had to keep a
journal capturing when they craved it,
what they ate instead, and how they felt
about that.
At the end of the 2 weeks, we had them
eat the product again, and describe that
experience, uncovering incredibly rich and
powerful sensory and emotional cues for
positioning directions that generated very
positive consumer response. This learning
resulted in new brand positioning that
created a stronger emotional connection
with consumers.

37.
LifeStory Insights Positioning Directions
Headline was here
Text was here
Text has been removed for client confidentiality

38.
SPENCERHALL PROJECT TEAM
Nancy Spencer
Nancy is an expert in consumer understanding, strategic positioning and idea generation.
She has pioneered new research techniques to uncover new, deep consumer insights and
behavior discontinuity, leading to successful competitive product positioning. Prior to co-
founding SpencerHall in 1996, Nancy was Group Vice President, Account Director/New
Products, at Northlich Stolley LaWarre, agency of record for Procter & Gamble‘s idea
generation and new product strategic development, where she helped create several major
new brands for P&G including FemStat, Dryel and Fit Produce Rinse.
Jonathan Hall
Jon is a patented inventor with a proven track record in creating innovative new concepts
and powerful branding strategies. He has a real aptitude for discovering patterns and
themes in consumer behaviors/attitudes, and using that as a basis for crafting breakthrough
ideas. Jon is a sought after speaker, sharing inventive approaches for insight generation and
creativity in a variety of marketing, research and university forums, as well as on national
programs such as the CEO Show and The Advertising Show. Prior to co-founding SpencerHall
in 1996, Jon spent 14 years in Brand Management at Procter & Gamble. His tenure included
acquiring and re-launching Old Spice and introducing High Endurance Deodorant, as well as
serving as Director of Beauty Care New Ventures where he created Olay Daily Facials.
Denise Anderson
Denise has over 18 years of experience in creating innovative new product ideas, developing
positioning and identifying consumer insights. She has a proven ability to listen and connect
with consumers to uncover unique consumer needs and insights for developing new product
ideas, concepts and new technology. After receiving her MBA from Duke, Denise worked for
RJR Nabisco, S.C. Johnson & Sons, Inc., and The Coca Cola Company. She has brand
marketing and new product development experience with a wide range of brands and
product categories such as: Food, Beverages, Personal Care, Household Cleaners and Insect
Control.

39.
SPENCERHALL PROJECT TEAM
Lara Kudryk Traska -Lara is a creative and strategic marketer, with a focus on consumer
understanding, ideation and concept development. She is uniquely adept at integrating consumer
insight, market data and intuition, leveraging these into winning new product concepts. As a
moderator, Lara has a natural ability to connect with respondents, allowing her to uncover fresh
new insights that form the basis for breakthrough ideas. Her experience spans a range of
categories, including food/beverage, textile/fashion, financial services, health and personal
care. Prior to joining SpencerHall in 2007, Lara led global color innovation and design on the Olay
and Cover Girl brands at Procter & Gamble. Other experience includes brand marketing at
Maybelline and Kellogg‘s. Lara has an MBA from Georgetown University.
Janine Lossing -Janine approaches qualitative research and innovation from the mindset of a true
brand marketing professional. After receiving her MBA from Duke, Janine went into the advertising
agency side of the business, working closely on new product innovation for Procter & Gamble, and
helping launch products such as Swiffer, Femstat and Dryel. Janine has been a moderator with
SpencerHall since 1999. Having worked in both the client and supply-side of organizations, Janine
has expertise on ―both sides of the glass‖. She brings expertise in strategy and concept
development that she uses to provide her clients with more input and depth than just moderating
focus groups. She has a unique ability to put a human face on the demographic data and help clients
make informed choices. Janine‘s moderating experience spans a wide range of products, from
health care to food to beauty care, targeting women, men and children of all ages.
Carole Walters -Carole has proven experience in innovation and research projects across a wide
range of industries, including consumer package goods, fashion, food & nutrition, technology,
financial services, personal care and pharmaceuticals. She plays a key role in product ideation and
innovation and has a real aptitude in uncovering the emotional insights that are most meaningful to
strengthening brand connections. Carole also has extensive experience with business respondents in
technology and financial services as well as youth targets ranging in age from age 8 to 18 in food and
beverage and technology. Prior to joining SpencerHall in 2000, Carole was a senior executive
involved in marketing and innovation with over 20 years of experience on the agency side.
.

40.
SPENCERHALL PROJECT TEAM
Susan Baggott - Sue is an expert in consumer and technical/new product innovation. She has a
proven track record of uncovering deep consumer insights and creatively translating them into new
product concept, brand positioning and technology breakthroughs that deliver global business
success. Prior to joining SpencerHall in 2002, Sue was an Associate Director of Global Research and
Development at Procter & Gamble with extensive international experience in consumer
understanding, strategic new business development and brand equity positioning. Some of Sue's
product development breakthroughs recently in the news include: Cover Girl 'Outlast'/ Max Factor
'Lipfinity' Lip Color and Pampers Customized Premium Diaper Line Up.
Angela Fullen - Angela has a powerful combination of strong analytical skills and broad based
marketing expertise. Her interpretation of the new product process and market dynamics has
translated into successful new product launches and effective marketing strategies. Angela brings a
pragmatic approach to marketing with her innate ability to uncover the essence of consumer
insights and behaviors, and translate that knowledge into actionable outcomes. Prior to joining
SpencerHall, Angela developed her skills over 15 years of marketing experience with key brands such
as Avon, L‘Oreal, Garnier, Borden and Classico. Angela has a B.S. from Northwestern University and
an M.B.A. from Kellogg School of Management.
Pam Branam - Pam has over 16 years of large account sales and sales management experience which
includes building not only relationships with key clients but friendships. Pam's extensive business
knowledge and market experience makes her very adept at understanding client needs, and
developing creative solutions to meet those needs. Pam has a proven track record of excellence,
working with companies such as Novell, Cisco Systems and Symbol Technologies. She has a fierce
commitment to client satisfaction.

41.
Putting it all together
SpencerHall’s Disciplined Creativity™ process provides a full suite of capabilities
so we can be a true strategic partner in global innovation.
 Proprietary research methods uncover fresh insights and unarticulated needs for
positioning and new product development.
 Proven innovation processes leverage a variety of perspectives for truly
divergent thinking.
 Concept writing expertise that set company concept testing records for clients
such as Procter & Gamble, Coca-Cola and SC Johnson.
 Optimization and validation methods help define the most promising new
opportunities.
Visit us at www.spencerhall.com to learn more.