Becoming a social enterprise is not a technical evolution, but a business transformation. Technologies enable it, but only a cultural commitment will achieve it. Doing it is not optional, unless going out of business is also considered an OK option.

2. Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report and on our Form 10-Q for the most recent fiscal quarter: these documents and others are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. In Other Words: Everything That You See Here is Real

3. Social Revolution: Social Networking Surpasses Email So what? Source: Comscore , June 2011 Social Users Email Users 2007 2008 2009 2010 2011 1.1 billion social users

4. More Than Just “Sum of the People” (Arcs Represent Number • Distance of Facebook ‘Friend’ Links) Pop quiz: where is Beijing?

7. ’ 60s Mainframe Computing ’ 90s Desktop Cloud Computing ’ 00s Mobile Cloud Computing ’ 70s Mini Computing ’ 80s Client/Server Computing Ten Year Computing Cycles 10X more users with each cycle – but this time, with a difference Data Management Apps Business Logic Apps Process Automation Apps Web Apps Mobile Apps Social Apps ’ 10s Social Revolution “ Whereas earlier entrepreneurs looked at the Internet and saw a network of computers, Zuckerberg saw a network of people.” – Time , 15 Dec. 2010

9. 2010 2011 Social Revolution: The WAWKI* is Shrinking Sources: Ben Elowitz, Wetpaint / comScore

10. Facebook mobile users are 2X more active than desktop users. - facebook.com 81 minutes per day Social Revolution: Mobile Apps Used More than Web Browsers Source: comScore, Alexa, Flurry Analytics Mobile Apps Browser

11. 1,100 tweets per day handled by agents Automatic conversion of tweet-to-case Fast Resolution with case routing twitter.com/Bofa_Help Bank of America ’ s New Branch is Twitter on the Salesforce Service Cloud

13. Gatorade Social Monitoring Center Engaging athletes on social media 7% increase in sales 250% traffic increase in product education Gatorade Joins Customer Conversations on Social Media

14. Social Revolution: Device Choice Indicates New Use Cases Source: Gartner Research; Smartphone, Tablet, and PC Forecast, December 2010. 2013E 16 billion mobile devices by 2013 Desktop 2007 2008 2009 2010 2011E 2012E 2006 Laptops Smartphones Tablets

15. Number of Apps 750,000 Apps 7/08 10/08 4/09 7/09 11/09 4/10 9/10 6/11 Social Revolution: Apple / Android App Store Volume Exploding

16. Social Revolution: Employees Forcing the Pace of Change 2006 ...fastest ramping mobile device ever. “ ” CIOs Surveyed on Tablet Usage 2010 2011 Morgan Stanley, “ Tablet Demand and Disruption ” , February 14, 2011. Purchased for Employees Employee-owned Not Allowed

17. Cloud leverage empowers innovators Rapid iPad Deployment for Patient Prescreening One developer with no prior training built a mobile app in just 4 days Deploying to Medical Directors, Program Directors in hospitals on iPhones and iPads Eliminates paper forms, workflow cuts response time by more than 60% Cut processing time from 18 hrs to less than 60 min “ We’re blown away by how we built a mobile healthcare application on Force.com with one person in just 4 days … The same app built in [previous models] would have taken over 3 months ”

20. Facebook, Twitter, and Chatter notifications Users receive alarms and alerts Enables rapid response Reduces system downtime Network congestion in Asia. Enterasys Devices Are Now Social

21. What are your customers saying? 200 million tweets/day 1.5 billion Facebook posts/day Billions of blogs & communities Difficult to Track Conversations Across Customer Social Networks

22. From Data to Information

24. Toyota Social Enterprise Dealers/Distributors Chatter for 320,000 Employees Toyota Friend Website 1-800-4-My-Toyota Toyota Friend on Youtube Toyota Friend on Twitter Toyota Friend on mixi Manufacturing/ Finance Toyota Friend on Facebook Toyota Friend Mobile Toyota Vehicles Social Customer Profile

29. Trust is Enabled by Transparency

31. Cloud Credibility: Option of First Resort

32. Culture & Education Political Campaigns & Advocacy Economic Development Defense & Public Safety Health & Human Services General Government Transportation Science & Environment Public Clouds of Public Trust: The End of ‘Forbidden Zones’

34. Facebook Evolves at the Speed…of Facebook on Force.com

35. Next-Gen Apps Demand IT’s Top Talent

38. Peter Coffee VP & Head of Platform Research [email_address] facebook.com/peter.coffee twitter.com/petercoffee cloudblog.salesforce.com Q & A?