Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Aufgaben und Rollen im Produktmanagement

41.738 visualizaciones

Publicado el

Aufgaben und Rollen im Produktmanagement.
Was sind eigentlich die Aufgaben von Produktmanagern in Unternehmen? Welche Rollen gibt es in den virtuellen Teams?
Wir schauen genauer in das technische Produktteam, weil hier viele Aufgaben von einer Person erledigt werden.
Wenn ein Produktmanager alle diese Aufgaben alleine bewältigt, wann hat er dann Zeit für die strategischen Aufgaben im Produktmanagement?

Publicado en: Liderazgo y gestión
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (Unlimited) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/qURD } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/qURD } ......................................................................................................................... Download doc Ebook here { https://soo.gd/qURD } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí

Aufgaben und Rollen im Produktmanagement

  1. 1. Podiumsdiskussion Aufgaben- & Rollenverteilung im PM Frank Lemser Open Product Management WorkflowTM - Community Gründer & Ausbilder proProduktmanagement www.pro-produktmanagement.de
  2. 2. Kostenfreie Bücher - Download Ausführliche Informationen erhalten Sie in unseren kostenfreien Büchern für Produktmanager, die Sie hier herunterladen können: http://www.pro-produktmanagement.de/produktmanagement-buecher.html Kostenfrei verfügbare Titel: „Strategisches Produktmanagement“ „Technisches Produktmanagement“ „Erfolgreiches Go-to-Market“
  3. 3. Rolle & Titel  Rolle: Produktmanagement  Titel: Produktmanager, Produktmarketingmanager, Technischer Produktmanager, Product Owner, Business Development Manager, Productline-Manager, Portfolio-Manager …
  4. 4. Herausforderungen Produktmanager 0 2 4 6 8 10 12 14 16  Ergebnisse der „Olympiade der Herausforderungen“ des ProductCamp Nürnberg 2014  23 Befragte PMs  Alle Ergebnisse auf productcamp.de
  5. 5. Arbeitet zusammen mit … Geschäftsleitung Controlling Recht (Legal) Marketing Kommunikation Vertrieb Entwicklung Support Training Produktmanagement
  6. 6. Aufgabe Produktmanagement Markt
  7. 7. Aufgabe Produktmanagement Firma
  8. 8. Aufgaben ergeben sich aus Arbeit … Geschäftsleitung Controlling Recht (Legal) Marketing Kommunikation Vertrieb Entwicklung Support Training ProduktmanagementMarkt
  9. 9. Open Product Management Workflow™ A market-driven step by step model for developing and managing innovative technology products Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
  10. 10. Open Product Management Workflow TM  Aus praktischer Erfahrung heraus entstanden  Schritt für Schritt Anleitung für Produktmanager  Entwickelt und veröffentlicht von Frank Lemser  Open Source, d.h. jedermann darf kostenlos nutzen & mitarbeiten  Lizenz auf http://open-pmw.org
  11. 11. Open Product Management Workflow™ INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE MEASUREOPTIMIZEMEASUREMEASURE & OPTIMIZEMEASUREOPTIMIZE Product Lifecycle
  12. 12. INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE Strategisch Taktisch STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET
  13. 13. Zeit die man in Strategie investiert, reduziert die verschwendete Zeit für Taktik.
  14. 14. Das Großartige an faktenbasierten Entscheidungen ist, dass sie die Hierarchie überstimmen. Jeff Bezos – CEO Amazon Inc. Source: http://www.goodreads.com/quotes/794529-the-great-thing-about-fact-based-decisions-is-that-they-overrule
  15. 15. Leiter virtueller Teams Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL BUILD TEAM PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET Technical Product Team Go-To-Market Team
  16. 16. Erfahrene Produktmanager wissen, dass sie kein Produkt managen, sondern dass eine sehr wichtige Aufgabe der Produktmanager darin besteht die Produktteams zu formieren, zu informieren und zu managen.
  17. 17. Technisches Produkt-Team Time and Costs User Persona Work Package Definition Use Scenario Communication Strategy Product Roadmaps Positioning Sales to Buying Process Support Sales for Forecast Website Content Product Launch Plan Marketing Plan Marketing Efficiency Distribution Strategy Market Strategy Portfolio Strategy Requirements Rating Business Plan Price Strategy Go-To-Market Team Approval Review Meetings Prototype Technical Product Team Sales Collateral Sales Channel Training Sales Presentation Event Support Demos, Trial Versions Customer Maintenance Reference Customers Opinion Leader Innovation Identify Persona Interview Market SWOT Analysis Buy, Build, Partner Product Profitability Buyer Persona Analysis Technology Analysis Market Potential Competitive Analysis Win/Loss Analysis Competence Analysis Identify Scenario Identify Problem INTERVIEW IDENTIFY ANALYZE CHECK STRATEGY CONSOLIDATE BUILD TEAM DELIVERY CONTROL PLAN PREPARE STRATEGY, INNOVATION, BUSINESS TECHNICAL GO-TO-MARKET Technical Product Team BUILD TEAM
  18. 18. Produktmanager  Botschafter für den Markt  Identifiziert & quantifiziert Probleme für  Potenzielle  Evaluierende  Kunden  (Schreibt Markt-Requirements)  Überprüft die Lösung mit dem Markt
  19. 19. Tech. PM / Product Owner  Schreibt & bewertet Markt-Requirements  Entscheidung über Auslieferungszeitpunkt, Funktionalität und Kosten  Hält Rücksprache mit dem Kunden, kein Vertreter des Kunden  Oberstes Ziel Wirtschaftlichkeit des Produktes  Der Technische PM & orange Teil des OPMW Interessen & Anforderungen aller bündeln
  20. 20. Produkt Architekt  Entwirft eine technische Lösung für Probleme  Analysiert Markt-Requirements und schreibt Spezifikationen/Stories  Brücke zwischen Produktmanager und Entwicklern Reduziert großflächig Konflikte
  21. 21. Konzepter (UX)  Entwirft Nutzerkonzept aus Nutzerverhalten und Problemen  Analysiert Markt-Requirements, entwickelt Mok-ups und schreibt Spezifikationen  Arbeitet eng zusammen mit Produkt Architekt  Brücke zwischen Produktmanager und Entwicklern Bestimmt Aussehen und Bedienung
  22. 22. Entwickler  Entwickelt tech. Lösungen  Baut das Produkt  Testet Einheiten  Fixt Fehler (bugs)  Schreibt interne Dokumentation
  23. 23. Qualitätssicherung  Sichert die Qualität  Verantwortet Testprozesse  Testet ob die (Markt)Probleme gelöst sind  Stellt sicher, dass:  Requirements überprüfbar sind  Die Spezifikation den Requirements entspricht  Das Produkt den Spezifikationen entspricht
  24. 24. Kostenfreie Bücher - Download Ausführliche Informationen erhalten Sie in unseren kostenfreien Büchern für Produktmanager, die Sie hier herunterladen können: http://www.pro-produktmanagement.de/produktmanagement-buecher.html Kostenfrei verfügbare Titel: „Strategisches Produktmanagement“ „Technisches Produktmanagement“ „Erfolgreiches Go-to-Market“

×