Develop Your Career Roadmap with Pragmatic Marketing's Survey Results
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This document from Pragmatic Marketing discusses developing a career roadmap. It provides survey results on product marketing roles, responsibilities, compensation, and career paths. Key findings include that most respondents managed 3 products, top strengths included communication and stakeholder management, and average salaries ranged from $78k for analysts to $125k for directors based on role and experience. The document encourages readers to reflect on their strengths, interests, and goals to develop a strategic career plan.
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Develop Your Career Roadmap with Pragmatic Marketing's Survey Results
- 1. Steve Gaylor Who Are You? Where are You Going? Develop Your Career Roadmap www.pragmaticmarketing.com
- 2. Demographics
- 3. …the map… Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 4. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 5. Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 6. The Role
- 7. Top Strengths Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 8. A Seat at the Table Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 11. 256 Unique Titles Most Respondents Managed or Worked on Three Products Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 12. Top 10 Software Roadmap Trends Source: 2011 Roadmap Audit – 10 Software Roadmap Trends Through 2012 – www.spatiallyrelevant.org
- 13. Activities?
- 14. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 15. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 16. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 17. Source: 2011-2012 Pragmatic Marketing Annual Survey
- 18. what do you want to know more about? “My customers and their customers” “Motivating sales reps” “Finance (yuck!)” “My competition” “how to measure marketing success” “market research techniques” Source: 2010-2011 Pragmatic Marketing Annual Survey
- 20. Compensation Drivers Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 21. Education and Expeience Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 22. Direct Reports Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 23. Location, Location, Location Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 24. By Role Role Base salary Director $124,812 Product Manager $100,964 Product Marketing Manager Product Owner $96,470 $104,701 Technical Product Manager $91,841 Program Manager $99,716 Analyst $77,757 Source: 2010-2011 Pragmatic Marketing Annual Survey
- 25. By Experience Experience Base salary Less than 1 year $98,968 1-2 $93,383 3-5 $98,628 6-10 $103,969 11-15 $113,374 More than 15 $121,734 Source: 2010-2011 Pragmatic Marketing Annual Survey
- 26. Where Are You Going?
- 27. …mobile workforce… Source: 2011-2012 Pragmatic Marketing Annual Survey
- 28. What has Changed? Source: Pragmatic Marketing’s 2013 State of Product Marketing and Management Survey
- 29. Career Path Profiles Executive AGE: 44 EXPERIENCE: 10+ Yrs Director AGE: 42 EXPERIENCE: 5-10 Yrs xManagers 39 yrs old EXPERIENCE: 3-10 Yrs 2010-2011 Annual Survey
- 30. What is Your Path?
- 34. 1 What are your strengths? 2 What are your soft spots? 3 What do you enjoy? 4 Where do you want to go?
- 35. So what’s your plan?
- 36. Steve Gaylor Who Are You? Where are You Going? Develop Your Career Roadmap www.pragmaticmarketing.com