31. CONCEPT #6 – When 16% Accept Change it becomes Unstoppable and Sustainable 16% = critical mass / tipping point to adopt a new idea
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Notas del editor
Orientation of bell curve … (-) ------------- orientation to Delta Change --------------- (+) Innovators make Declarations Innovators get early wins from Early Adopters – Target early adopters to effect change, transformation and get early wins. Early Majority needs evidence – Celebrate early wins to show the evidence Late Majority needs more evidence Should not spend much time with Laggards and Losers CAVE man / woman – Consistently Against Virtually Everything