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Hot Tips for
“Making the Money”
 with Online Video
 Presented by
Advertising
                                       “Pre-rolls, post-rolls, banners,
                                       overlays, doughnut holes…”



• Sell ads for stuff that fits your audience
• Plus, you can advertise your own stuff to make money, like
  cool hats from Zombie Truckers 3 !

  A large following or passionate online community is
  extremely valuable to advertisers. Focus on
  connecting with your audience and using your content
  to attract a big payout.
          To learn more about monetizing online video visit http://www.zombietruckers3.com
Sponsorship
“I’m all about making the money,
you know that…”


• Get one sponsor to pay for exclusive ad space on your site
• Content is shown in branded players
• Sponsor promotes user-generated contests and more

  Not all online video platforms allow sponsorships.To
  take full advantage, you must have complete control
  over your Web video content and its surrounding
  environment.
          To learn more about monetizing online video visit http://www.zombietruckers3.com
Pay-Per-View
                                   “Just throw one of those credit card
                                   forms on there and “Ka-Ching,”
                                   I control everything!”

• Fans pay you to view exclusive videos on your site
• Time-sensitive, format-sensitive content and live video is great
  for pay-per-view

  During your live events, make use of live chat,
  commenting, and rating to create connections with
  fans and grow your online community.

           To learn more about monetizing online video visit http://www.zombietruckers3.com
Subscriptions
                                            “I’m not crazy, I’m just looking
                                            to make a little more cash.”




• Charge recurring fees for exclusive content
• Bonus footage, deleted scenes, behind-the-scenes videos…
  whatever your fans want

  This works best if you produce premium, paid content
  for dedicated fans, but keep offering free content, too.


          To learn more about monetizing online video visit http://www.zombietruckers3.com
Paid Syndication
“You like zombies? I love zombies… How’d you like to
put my zombies on your website?”

• Businesses or brands pay to put your content on their sites to
  drive audience
• And the more places people see your ‘zombies,’ the more you
  are building your own business

  Ask for a share of the revenue that comes from the
  content’s advertising. Sell partial or exclusive rights to
  your videos, or even give away your content for free if
  it means more eyeballs and sponsors.

          To learn more about monetizing online video visit http://www.zombietruckers3.com
Product Placement
“I can have zombies buying cars,
wearing designer labels, drinking
their favorite beverage…”


• Products become part of the content
• Characters directly or indirectly interact with product

  For best results, only accept deals involving relevant
  products to your target audience and disclose your
  product placement agreement.

           To learn more about monetizing online video visit http://www.zombietruckers3.com
Branded Entertainment
                                       “…the show will be all about a
                                       zombie's experience in buying
                                       and financing his first car. It’s
                                       very touching.”


• Entire show around brand or products, but not an infomercial
• Builds relationships with customers that extend far beyond
  just pitching a product

  Think of branded entertainment as a long-term
  campaign and relationship. Encourage conversation
  and interaction among viewers for great success.
          To learn more about monetizing online video visit http://www.zombietruckers3.com
IPTV
“Yep, my zombies piped
straight into your family room
to view on your 60” LCD TV!”

• Deliver content over broadband connections to TVs through
  a set-top box
• You monetize through subscriptions or pay-per-view

  This is great news for content producers, broadcasters
  or content aggregators. Start offering exclusive niche
  content and you’re all set.

          To learn more about monetizing online video visit http://www.zombietruckers3.com
E-Commerce/D-Commerce
“My ZombieTruckers is gonna be BIG.”

• E-Commerce: The process of selling traditional goods and
  services online
• D-Commerce: Used to promote and sell digital content

  You can use online videos to engage your customers
  to sell more of your products. And, you can sell your
  Web video through pay-per-view, subscriptions and
  more.


          To learn more about monetizing online video visit http://www.zombietruckers3.com
“The ways to make money with online
        video never stop.”

To learn more about monetizing online video and
       watch Kelvin G’s world premiere of
         Zombie Truckers 3
    visit http://www.zombietruckers3.com

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Hot Tips For Making The Money With Online Video By Kelvin G.

  • 1. Hot Tips for “Making the Money” with Online Video Presented by
  • 2. Advertising “Pre-rolls, post-rolls, banners, overlays, doughnut holes…” • Sell ads for stuff that fits your audience • Plus, you can advertise your own stuff to make money, like cool hats from Zombie Truckers 3 ! A large following or passionate online community is extremely valuable to advertisers. Focus on connecting with your audience and using your content to attract a big payout. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 3. Sponsorship “I’m all about making the money, you know that…” • Get one sponsor to pay for exclusive ad space on your site • Content is shown in branded players • Sponsor promotes user-generated contests and more Not all online video platforms allow sponsorships.To take full advantage, you must have complete control over your Web video content and its surrounding environment. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 4. Pay-Per-View “Just throw one of those credit card forms on there and “Ka-Ching,” I control everything!” • Fans pay you to view exclusive videos on your site • Time-sensitive, format-sensitive content and live video is great for pay-per-view During your live events, make use of live chat, commenting, and rating to create connections with fans and grow your online community. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 5. Subscriptions “I’m not crazy, I’m just looking to make a little more cash.” • Charge recurring fees for exclusive content • Bonus footage, deleted scenes, behind-the-scenes videos… whatever your fans want This works best if you produce premium, paid content for dedicated fans, but keep offering free content, too. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 6. Paid Syndication “You like zombies? I love zombies… How’d you like to put my zombies on your website?” • Businesses or brands pay to put your content on their sites to drive audience • And the more places people see your ‘zombies,’ the more you are building your own business Ask for a share of the revenue that comes from the content’s advertising. Sell partial or exclusive rights to your videos, or even give away your content for free if it means more eyeballs and sponsors. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 7. Product Placement “I can have zombies buying cars, wearing designer labels, drinking their favorite beverage…” • Products become part of the content • Characters directly or indirectly interact with product For best results, only accept deals involving relevant products to your target audience and disclose your product placement agreement. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 8. Branded Entertainment “…the show will be all about a zombie's experience in buying and financing his first car. It’s very touching.” • Entire show around brand or products, but not an infomercial • Builds relationships with customers that extend far beyond just pitching a product Think of branded entertainment as a long-term campaign and relationship. Encourage conversation and interaction among viewers for great success. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 9. IPTV “Yep, my zombies piped straight into your family room to view on your 60” LCD TV!” • Deliver content over broadband connections to TVs through a set-top box • You monetize through subscriptions or pay-per-view This is great news for content producers, broadcasters or content aggregators. Start offering exclusive niche content and you’re all set. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 10. E-Commerce/D-Commerce “My ZombieTruckers is gonna be BIG.” • E-Commerce: The process of selling traditional goods and services online • D-Commerce: Used to promote and sell digital content You can use online videos to engage your customers to sell more of your products. And, you can sell your Web video through pay-per-view, subscriptions and more. To learn more about monetizing online video visit http://www.zombietruckers3.com
  • 11. “The ways to make money with online video never stop.” To learn more about monetizing online video and watch Kelvin G’s world premiere of Zombie Truckers 3 visit http://www.zombietruckers3.com