Paul D'Ambra has provided a career portfolio summarizing various marketing projects and initiatives he has led or been involved with. These include store-in-store executions, product displays, category management projects, promotional tie-ups, print advertising campaigns, consumer promotions, product launches, competitions, social media management, and online community engagement. For each, he lists the objectives, timeline, client or brand involved, and high-level results such as sales lifts, increased market share, positive consumer feedback, and other metrics of success. The portfolio is meant to showcase Paul's relevant experience and achievements across different areas of marketing.

1. A collection of career examples I have
implemented or been involved with
during my career.
Please note for confidentiality purposes
many of the specific results cannot be
shared as they are confidential.
LinkedIn Professional Profile
Facebook personal profile
Photo portfolio on Flickr
Instagram portfolio
Paul D’Ambra’s
Career portfolio

2. Trade Marketing
Store in Store
I’ve been involved with, led or assisted various trade
marketing executions such as this one for Logitech.
With eSports taking off around the world the brand
has taken a leadership position in the space. This
store-in-store execution an example of this.
When: 2015
Where: Logitech
Result/s: - Immediately sales lift of 30%+
- Strong media coverage and
reporting.
- Requests from competing retailers
to execute similar roll outs.

3. Trade Marketing
Product point of sale
I’ve been involved with, led or assisted various trade
marketing executions such as this one for Logitech.
Colour, personalisation & fashion trends continually
evolve. Logitech needed to present the “Play
Collection’ in impulse purchase areas and we
developed various point of sale forms to acheive
incremental placement to do this.
When: 2015
Where: Logitech
Result/s: - Immediately sales impact
- 000’s of incremental placement
locations
- Impactful visuals and stopping
power.

4. Trade Marketing
Product point of sale
I’ve been involved with, led or assisted various trade
marketing executions such as this one for Logitech.
The UE range of Bluetooth Speakers had to be
heard to be believed. A ‘One Button’ demonstration
point of sale unit was designed and deployed region
wide with instant results.
When: 2014 & 2015
Where: Logitech
Result/s: - Immediately sales lift
- Market share in Australia reaching
50%
- Great consumer experience, brand
and product range presentation

5. Trade Marketing
Product point of sale
I’ve been involved with, led or assisted various trade
marketing executions such as this one for Logitech.
A campaign was developed for the Region to drive
a shift from wired products to wireless. A full creative
suite was developed for offline, online, social and
public relations.
When: 2014 & 2015
Where: Logitech
Result/s: - Sales lift & category % mix changes
within 3 months
- Huge increase in store share of shelf
%
- Execution in developed and
emerging markets

6. Trade Marketing
Product point of sale
I’ve been involved with, led or assisted various trade
marketing executions such as this one for Logitech.
With stores becoming more crowded and space a
premium we wanted a solution to create a brand
space while also improving shopability across the
range.
When: September 2015
Where: Logitech
Result/s: - Early results showing a double digit
lift in sales.

7. Trade Marketing
Category management
Dick Smith stores were made up of different size
formats, split into three different brands (Dick Smith,
Tandy, Dick Smith Powerhouse) and had mixed
store merchandising & fixturing.
Leveraging the dominant Apple iPod we partnered
with Apple to create a stronger category based
management solution.
What: Fixture refresh
When: 2008
Where: Selected Dick Smith stores
Result/s: - Immediate impact to in store
presentation, sales, merchandising &
consumer feedback.
- Tiered roll out approved for various
formats to achieve consistency over
greater number of stores.
3
4
A fully integrated solution:
* complete iPod family story
* high impact fixture
* branded category headers
* eye catching product graphics
* product display showcases
5
* add impact, attract & educate
* demonstrate key benefits
* display product specifications
Dimensions
Width - 1216 mm
Height - 1815 mm
Depth - 496 mm
iPod endcap

8. Trade Marketing
Promotion tie-ups
Seizing the moment!
Playstations were flown in from China & set up in
every store to create our own ‘pre-sell’ campaign.
Then stores opened at midnight for the ‘launch’ of
Playstation 3 in Australia.
What: Playstation 3 launch
When: 2007
Where: Domayne
Result/s: - 00's of consumers visiting midnight
- Double our normal category market
share
- Positioned the product as complete
entertainment device not just a
games console.

9. clude:
latform NOT a combined platform chart ie. the Top 10
xist.
andised include – Playstation 3, Wii, Nintendo DS, X-Box
will start to appear in the Selling Edge.
e offer. During the Christmas period where most software
he market, we will run an “Our Choice” offer listing new
ot selling games not in the Top 5s. These suggested titles
lling Edge with the Top 5s weekly. In January, we will
order offer What a fantastic concept – “Put $10 down
nuary is the time to start advertising this to our customers.
ise Gaming” (Guitar Hero, Singstar and Buzz) in our mix.
s in our business near our software titles to improve our
o suit your Gaming offer and style of fixturing in your store
ese are available on the Pos and should be utilised with the
Chart & Pre-order Merchandising
Dick Smith Stores
ble of merchandising on a promotional end theTop 5
Trade Marketing
Category management
Category presentation for gaming category didn’t
have definition, clarity or presence in-store.
New materials created to provide the category
clearer definition, make purchasing easier and
create an easier way for store staff to merchandise
stocks.
What: Category presentation
When: 2009
Where: Dick Smith
Result/s: - Immediate impact across all stores
in both sales and general
presentation.
- Execution used simple
methodology to minimise costs and
used existing fixtures to ensure
sustainable & commercially sensible
outcomes.
Before the Botox
After the Botox
After the BotoxSelected Dick Smith & PowerHouse StoresStore Development & PlanogramingFriday, 14 November 2008
The Great Gaming Botox
Before the Botox
After the Botox
ighlighting consoles in our buattachment sales.
4. Variations of planograms to suit yourhave been developed. These are avapictures in this document.
Top 5 Chart & Pr
Dick S
Dick Smith stores capable of merchandisCharts

10. Trade Marketing
Promotion tie-ups
I’ve either led or been involved with various store
wide promotional tie-up executions to launch
products, seasonal events etc.
Each execution has involved lots of stakeholder
management.
What: Catalogue ‘tie-ups’
When: 2008
Where: Domayne
Result/s: - Consistent execution across stores.
- Good compliance.
- Consistency of messaging from
catalogue to in-store experience.
- Reduced costs and overheads with
all source materials being created
centrally.

11. Trade Marketing
Promotion tie-ups
I’ve either led or been involved with various store
wide promotional tie-up executions to launch
products, seasonal events etc.
Each execution has involved lots of stakeholder
management.
What: Product release in store ‘tie-up’
When: 2007
Where: Dick Smith
Result/s: - Immediate impact across all stores
- Great brand presentation for vendor.
- Consistent execution.

12. Trade Marketing
Product point of sale
With a wide range of products and limited space on
the packaging to tell a complete story we set about
creating a solution to make it a bit easier for
consumers to work out the differences across the
range.
The ‘Up-sell’ was created to achieve this for in-
store, web sites or flyers.
What: Product ‘Up-Sell’
When: 2010
Where: Logitech
Result/s: - Simple execution
- Lifted ASP's immediately after use.
- Helped simplify many of the
technical terms attributed to a lot of
the products.

13. Print Advertising
Catalogues
I decided to change the look and feel of our Annual
Digital Camera Catalogue.
Turning things on its head I focussed on the lifestyle
aspect of photography created pseudo consumer
profiles with stories to compliment each one.
Combined with unique photography, it was a hit!
What: Digital Camera ‘lifestyle story’
When: 2007
Where: Domayne
Result/s: - Unprecedented consumer reaction
& sales for digital cameras.
- Immediate increases in average
selling prices within the category.
- Stores were able to leverage the
creative for in-store executions.
- Created a precedence for future
executions.
From
To

14. Print Advertising
Catalogues
Typically most retailers will have financial year or end
of financial year promotions in June. I decided to
turn that on its head.
‘New Gear for the Financial Year’ created stories
based on various ‘work’ scenarios from the office
worker to the graphic designer.
Each one appealing to a different demographic and
scenario with the execution a combination of
lifestyle photography & the right product/price/range
story.
What: Digital Camera ‘lifestyle story’
When: 2008
Where: Domayne
Result/s: - Sales growth greater than the
marketplace trends.
- Great in-store execution and
compliance using the stories as a
guide.
- Lots of interest from consumers
with the cross section of stories
appealing to various walks of life.

15. Print Advertising
Catalogues
With computing becoming commoditised and also
confusing for many people I decided to take a
different approach to showcasing some of the
range we had.
From showing the complete story of working on the
go to the more stylish, aspirational desires of having
‘the best of the best’ this was one of the examples
we ran to help differentiate Domayne and create a
point of difference for the product and brand.
What: Technology ‘aspiration’
When: 2006
Where: Domayne
Result/s: - Great consumer reaction and
increase in sales of higher end
equipment.
- An increase in ‘attach’ sales from
solutions being sold.
- Interest from vendor partners to tell
stories about their products &
technologies in future executions.

16. Consumer Promotions
‘Demonstration Promise’
Using consumer insights surrounding service
deficiencies & wanting to see things working or
demonstrated, I implemented this promotion.
A a guarantee that particular products would be
demonstrated in store and if they weren’t, the
consumer would receive a gift voucher for their
trouble.
Various products from across different categories
were chosen to fit into our strategy & direction at the
time.
What: Demonstration Promise
When: 2006
Where: Domayne
Result/s: - Amazing consumer reaction.
- Great compliance across all stores
to ensure products were on display,
staff trained and demonstrations
available.
- Hundreds of demonstrations
performed on various products
showcasing new technology

17. Consumer Promotions
“Test Drive”
Taking ‘Demonstration Promise’ a step further I
implemented this promotion which allowed
consumers to take a product home and trial it for 10
days.
With the focus on mid to high end products with
lots of rich features it took the risk away for
consumers to fall in love with the products while
making sure it was right for them.
What: Test Drive
When: 2007
Where: Domayne
Result/s: - Amazing consumer reaction.
- Broke down the barrier and fear
around trying the latest technology.
- Lifted sales to unprecedented levels
with average selling prices
skyrocketing in what was becoming a
commodity category.

18. Consumer Promotions
Product Launches
I launched the Harmony One Universal Remote
Control in Australia which was of a global campaign
for Logitech.
We executed a multi-channel strategy across TV,
Radio, in-Store & digital executions.
Uniquely in Australian we launched our ‘Product
Tester’ campaign generating user content and
reviews for the Harmony One.
What: Logitech Harmony One
When: 2011
Where: Australia
Result/s: - 80+ consumer reviews
- Market share 70%+
- Execution Offline & Online

19. Consumer Promotions
Competitions
I’ve led or been involved with various Consumer
promotions with & without co-retailer support.
What: Win $2000 Every Day
When: 2010
Where: Logitech
Result: - Online & Offline execution
- Maintenance of share of shelf
- Incremental promotional placement

20. Consumer Promotions
Product Launches
Launched the new brand Logitech UE across Asia
Pacific. The range was launched using mechanics
across public relations, events, social media, digital
advertising, experiential, demonstrators, in store
point of sale & more.
The launch so strong, even Apple agreed to support
the range.
What: Logitech UE launch
When: 2012/2013
Where: Asia Pacific
Result: - Winner of Best Product Intro
- Successful launch in all countries.
- Strong brand consistency
- Placement in key retailers incl Apple.

21. Consumer Promotions
“Product Tester”
Consumer insights led to trialling this program called
“Product Tester” which let people use a selected
Logitech product in their home in exchange for
writing about the experience.
Reviews were shared on social media, Logitech
website and syndicated to Retailers whether good,
bad or indifferent.
It created excellent engagement and community
involvement.
What: Product Tester
When: 2010/2011
Where: Logitech
Result: - 2000+ registrations
- 1000+ reviews created.
- Reviews sydnicated to retailers
- Increased purchase conversions

22. Consumer Promotions
Competitions
I’ve led or been involved with various Consumer
promotions with & without co-retailer support.
For this promotion we created a rich microsite to
help generate stronger understanding of the UE
brand in Australia. We combined artists reviews,
consumer reviews, product information & much
more to ensure a rich engagement experience.
What: Consumer comp & micro site
When: Aug, 2011
Where: Logitech
Result/s: - 13,000+ entries.
- 5min+ time spent on site
- traffic to all sub pages
- 50%+ opt in rate
".....its one of the best set ups they have ever had for a competition, very informative
of your products too, I clicked through all the options...."
Lisa
Facebook fan!

23. Digital / online
Social media
I actively use various social media platforms like
Facebook, Flickr, LinkedIn & Instagram. I also try out
others like Scoop.It, Feedly, Reddit, Delicious, Digg,
Quara, Newsle, Zite, Pulse to keep up with latest
trends or platforms.
I enjoy the digital space & its constant evolution.
1,459 posts 18.3k followers 561 following
paul_syd_au EDIT PROFILE
Paul Sydney, Australia All photos taken by me. Enquiries& collaborations; paul.syd.au@gmail.com
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24. Digital / online
Facebook brand page
I took over the management of Logitech Australia’s
Facebook page in August 2010 & within 6 months it
grew to over 100,000 fans.
Success came from constant community
involvement, brand stories, product info, special
offers, competitions and more.
I gave life to the page with a mixture of current
affairs, opinion, news & other forms of engagement
all backed with daily measurement & analytics. This
was during Facebook’s constant platform changes.
What: Logitech Australia Fan Page
When: 2010 - 2012
Where: Logitech Australia
Result/s: - Reached over 120,000 fans
- Top 50 Australian brand page & top
10 consumer electronics brand.
- Managed in house with no agency
involvement.
".....I have deleted quite a few pages who
choose not to interact with their potential
clients, Logitech are an awesome F/B Page....
Susan
Facebook fan
“....Great site for info, questions answered and
giveaways. I check it daily , actually I check it
about 5 or 6 times a day....”
Matt
Facebook fan

25. Digital / online
Community engagement
I have enjoyed engaging with consumers directly on
various mediums such as forums, blogs, review
sites & social media.
At other times I’ve used these mediums for brand
listening to pick up consumer sentiment and
insights.
What: Community engagement
When: Aug 2010 onwards
Where: Logitech
Result/s: - 00’s of Consumers assisted
- One of the few brands actively
doing it at the time.
- A number of product insights
shared with global product teams
- Consumer service matters resolved

26. Digital / online
Analytics
A large proportion of my career has been spent
using data from sources such as stock/sales
reports, Nielsen, GFK, IDC and other industry
sources, through to things like Google Analytics,
Facebook Insights, YouTube Dashboards, eDM
reports and more.
Data has been crucial to making commercially
sensible decisions.
What: Data & analysis
When: 1993 onwards
Where: Career
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©Copyright 2007. oracle advertising & marketing pty.ltd
CPC Performance Audience breakdown
Audience delivery / Profile
Campaign respondents and delivery skewed 13-17 with a considerable female skew (music interests)CTR performed much higher for “Win Rise Against Tickets” vs WIN, WIN, WIN with LogitechCTR delivered at below expected resulting in considerably greater impression exposure for the campaign
(16.8 million impressions) in the target set targeted.. With 805k million reached at an ave. freq of almost 21
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27. Digital / online
Content creation
With limited resources I began trialling some ideas
with an our Australian YouTube channel for the
brand (since closed and migrated to our Global
page)
We creating product walkthroughs & our most
successful ‘Make Everywhere Magical’ video for our
iPad accessory range was used extensively for
training, review websites and social media.
What: YouTube video content
When: 2010 - 2012
Where: Logitech Australia
Result/s: - Over 100,000 views
- Early adoption of video usage
- Practical explanations of the
product range.

28. Digital / online
Content creation
I ran a number of content based promotional
programs which used contextually relevant
influencers to create videos which were later
promoted via display advertising, video seeding,
social media & shared with retailer partners.
What: Content creation & promotion
When: 2013
Where: Logitech
Result/s: - 00’s of 000’s of views
- Strong engagement on social
- Practical content pieces
complimenting corporate brand
videos.
Feb 5, 2013
Logitech Confidential, Do Not Distribute
9
for
You
BLOGGER / EDITORIAL
Feb 5, 2013
Logitech Confidential, Do Not Distribute
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EDITO
Feb 5, 2013
Logitech Confidential, Do Not Distribute
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EDITORIAL REVIEW
Feb 5, 2013
Logitech Confidential, Do Not Distribute
DAILY MOTION – HALF PAGE TAKEOVER
Feb 5, 2013
Logitech Confidential, Do Not Distribute
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29. Digital / online
Content creation
Description
I have implemented various content based
executions. The examples above have been based
on telling strong product stories where
specifications alone haven’t provided good context
for where or how things could be used.
I’ve used various methods such as landing pages,
Facebook tabs, home page banners & even micro-
sites
What: Content creation
When: 2011 onwards
Where: Logitech
Result/s: - Great views/time on page stats
- Practical information for Consumers
- Insight led creation process
including the use of Social Media to
generate ideas and stories.

30. Digital / online
Content creation
After conducting local Consumer research we used
the findings to create micro-site with User
Generated Content to educate consumers about
our range of products suitable for their laptop.
The idea was to let people share their stories as well
as learn what other people were doing with their
laptops.
We combined the micro-site with strong blogger
and social media execution as well.
What: Content pages
When: 2011
Where: Logitech
Result: - Great views/time on page stats
- Practical information for Consumers
- Insight led creation process
- Over 7 million impressions, over 170
various consumer submissions of
ways they use their laptops, over
300 comments, over 12,000 media
views of various pieces of content.

31. Digital / online
Product launches
I've run or led various campaigns to launch new
products. The example above was for the UE
BOOM Bluetooth wireless speaker where we
combined video content with strong in-situation
visuals to bring the product to life securing
unprecedented coverage on launch.
Reviews were then promoted via Display advertising
to maximise coverage/reach.
What: Content, advertising & promotion
When: 2013
Where: Logitech
Result/s: - Reached over 1M+ people
- UE BOOM reached 20% market
share within 6 months.
- Content used across websites,
blogs and social media.

32. ent to
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Digital / online
Video, Mobile advertising
Driven by Consumer insights showing most iPhone
users also owned an iPad, I experimented with
targeted display advertising on mobile devices for
the Ultrathin iPad Keyboard Cover.
The results from this component of the campaign
were outstanding for a medium that in 2013 was
relatively new.
What: Mobile advertising
When: 2013
Where: Logitech
Result/s: - 185,000+ video views
- 9,000+ replays & 12,000 ‘actions’
- Ultrathin Keyboard Cover grew
marketshare with competitors at
half the price.
Homepage takeover - technology
Macworld skin
• All advertising clicked through
to a single landing page that
housed the “Switch On” app -
this sat within the Logitech FB
page as a tab
• The app promoted 7 Logitech
products - Ultrathin Keyboard
Cover, Ultrathin Keyboard
Mini, K400r Keyboard, T400
Mouse, TV Cam, Z623
Speakers, H800 Headset
Facebook app
d video views for the Ultrathin Keyboard Cover
al channels: Music, Technology, Games, Beauty & Fashion, Sports,
e views to audience segments: Music Lovers, Technology Enthusiasts,
, Digital Entertainment Enthusiasts, Social Influencers
ul mobile/video component that over delivered by 10% and saw
ates from viewers who wanted to replay the video and click through to
e than 50% of the video, while 65,909 people viewed 100% of the video
ideo, giving the replay button a 15.1% engagement rate (benchmark
h to the FB app
7
sults:
ressions – NA
mpleted views – 65,909
ions – 12,027
V - $0.18
R% - 3.15%

33. Digital / online
Direct mail
I have run various direct mail pieces over the years
for new product launches, special promotions,
events & other things trying various layouts,
wording, A/B testing, group targeting, external
databases and more.
What: Direct Mail/eDM’s
When: 2010 onwards
Where: Logitech
Result/s: - Various, above avg industry rates

34. Digital / online
Direct mail, co-partners
To compliment Logitech branded direct mail pieces
we also ran a series of co-partnered executions
aimed at driving traffic to our retail partners.
Typically this would also include website & social
media supporting elements.
What: Direct Mail/eDM’s
When: 2010 onwards
Where: Logitech
Result/s: - Various, above avg industry rates
sumer Promo

35. End of Financial Year - Dick Smith
Replicated Dick Smith’s catalogue
page
We put ‘Buy Now’ links direct to
Dick Smith
We included our new Lapdesk
range video to help educate.
Digital / online
Co-partner campaigns
To compliment traditional display ads I also
experimented with Facebook ‘tabs’ & advertising to
help find new ways to attract consumers and drive
traffic to our retail partners.
In this example we leveraged the retailer’s catalogue
promotion, combined with our locally created video
to help the Consumer purchase journey.
What: Co-partner campaign
When: 2010 onwards
Where: Logitech
Result/s: - Great retailer partnership
- Unique execution for Consumers
- Over-delivered on forecasted views,
clicks, impressions.
End of Financial Year - Dick Smith

36. Public Relations
New product releases
I’ve worked with various agencies to manage PR
activities including the development of new
relationships with blogs, youtube channels & special
interest communities.
What: Public Relations
When: 2009 onwards
Where: Logitech
Result/s: - Strong, regular flow of coverage
- Reduction in agency spends by
over 30% while maintaining coverage
levels.
- Revised analysis methodologies
looking at monthly spends vs
coverage, top writers & publications

37. Public Relations
New product releases
My team took charge of this project which was to
come up with something unique and different to the
launch of our ‘patterned’ mice range.
With colours & patterns created by leading
designers the goal was to create a campaign that
was a bit of fun to generate media coverage but
also create assets for use elsewhere.
What: Public Relations
When: 2011
Where: Logitech
Result/s: - Media coverage in ‘non-traditional’
Logitech mediums like design and
home lifestyle publications.
- Great consumer engagement on
social media using the striking visuals.
- Excellent tie-up in store with point of
sale complimenting the PR
campaign.

38. Public Relations
Influencer outreach.
Using consumer insights relating tot he changing
nature of how consumers search for information we
looked beyond traditional mediums to create
exposure for our brand in new spaces..
We started engaging with blogger networks who
could provide rich, practical content on where and
how our products can be used in everyday
situations.
The Bloggers Brunch was one example of this
where we showcased selected products with
‘touch and feel’ demonstrations.
What: Bloggers Brunch
When: 2011
Where: Logitech
Result/s: - Great new relationships created
which lead to a number of product
reviews and requests to review
Logitech products.
- A wonderful learning experience for
the team in a space that was growing
and changing very quickly.

39. Sponsorship
Katy Perry
First major participation for Logitech in Australia.
Managed and run with a twist - we let Katy’s fans
make a lot of the decisions about what and how we
did things via a Facebook Discussion Group.
End result was over 1,000 wall post discussions,
print, online, concert execution. Consumer
promotions, limited edition skinned products &
more, one of our fans even appeared in the press.
What: Katy Perry Australian Tour
When: 2011
Where: Logitech
Result/s: - Huge consumer engagement with
new market segment not aware
of Logitech.
- Thousands of positive brand
impressions and exposure via all the
advertising & promotional mechanics.
YOUR
HEART
LISTEN TO
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notify the promoter in writing.
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No more having to balance
my laptop by it’s edges on
my knees so air can get
through. I can sit comfortably
and still be assured that my
laptop won’t overheat. Very
impressed Logitech, very
impressed! Vanilla, Logitech
Product Tester
REALFACEBOOKFANS
E
nter Logitech’s mega
comp to score over
$500 worth of the
latest and greatest audio
products. With Ultimate
Ears earphones, a Z305
portable laptop speaker,
a PureFi Anywhere 2
iPod/iPhone portable
speaker dock, a pair of
LS21 speakers for your
desk and a N550 portable
speaker lapdesk up for
grabs – your friends
will be fighting to get
an invite to your house!
Enter by answering
the question ‘How does
Logitech bring music
to your ears?’ in 25
words or less email your
answers to Logitech@
acpmagazines.com.au.
GET YOUR HANDS ON THE
AUDIO PACK OF YOUR DREAMS
SPEAKERLAPDESKN700
WANT TO
TEST SOME OF
LOGITECH’S
PRODUCTS?
GO TO FACEBOOK.
COM/LOGITECH
AUSTRALIA
W
hether you’re hearting
Logitech’s amazing
range of products or
you’re itching to get your hands
on some, let ‘em know about
it, stat. Hit up facebook.com/
logitechaustralia with your pics,
vids and stories of how Logitech
has changed, or will change,
your life!
DON’T WANNA
LISTEN TO YOUR MUM’S
MUSIC IN THE CAR? ROCK
OUT TO YOUR FAVE TUNES
WITH LOGITECH’S ULTIMATE
EARS EARPHONES, MINUS
THE NAGGING! SO MANY
COLOURS TO CHOOSE
FROM!
WE WANT YOU!
I
ndoors or outdoors,
studying or relaxing,
Logitech’s got every
situation sorted. From
laptop speakers and
laptop desks to Ultimate
Ears for all occasions in
lots of colours, Logitech
lets you study or play
wherever you please!
The Surround Sound Speakers Z506 are
another great product from Logitech! The
design of these are very stylish, and the audio
quality is brilliant, by nudging the volume
button up a touch it is loud enough for the room
and for a party they would be brilliant!
Another great product with quality service!
E.K., Logitech Facebook Fan
FRIENDLOGITECHAUSTRALIAANDTELL‘EMHOWMUCHYOULOVETHEM.HEADTOFACEBOOK.COM/LOGITECHAUSTRALIA
SAY GOODBYETO YOUR EARPHONESFALLING OUT WHILE YOU’REDANCING OR RUNNING,
ULTIMATE EARS 300/300VI
COME WITH BUDS IN A RANGEOF SIZES TO FIT YOUPERFECTLY.
WINA LOGITECH
AUDIO PACK!
NEED TO STUDY
INTERRUPTION-FREE?
PUREFI ANYWHERE™
2
COMPACT SPEAKERS WILL
BLOCK OUT THE LOUDEST
OF NOISES – LITTLE
BRO INCLUDED!
I am not very tech savvy, but I love
my Laptop Speaker Z205. Much of
the music I play is from You Tube, and
it sounds great on these speakers.
Thanks Logitech for my enhanced
music enjoyment.
G-Money, Logitech Facebook Fan
W
ith artists like
Trey Songz, Joss
Stone, Jonas
Brothers and Fall Out Boy
on the long list of
Logitech Custom Ultimate
Ears users, it’s no surprise
they’re the number one
choice of the world’s top
touring musicians. Logitech
has worked with sound pros
and musicians to create
the best sound ever. Plug
them into your laptop, iPod
or MP3 player and prepare
to feel like you’re at the
actual concert!
LISTEN TO EVERYTHING THROUGH
ULTIMATE EARS™
NOISE-ISOLATING
EARPHONES. YOUR FAVE STARS DO. LAPTOPSPEAKERZ205
PUREFIANYWHERE™2
COMPACTSPEAKERS
CHECKOUTLOGITECH.COM
ANDFINDOUTALLYOUNEED
TOKNOWABOUTTHEIR
SUPER-COOLAUDIOPRODUCTS.
GETCLICKING!
WIN

40. Sponsorship
Rock the Schools
Participation in this tour helped Logitech increase its
brand awareness amongst teenagers and also help
showcase the Ultimate Ears heritage in the
performing space.
The tour included product tutorials and we even let
four school groups experience a real National Tour
by letting them have a behind the scenes look at
Katy Perry’s 2011 Australian tour.
Engagement was supported via social media,
product test kits and more.
What: Rock the Schools Tour
When: 2010/2011
Where: Logitech
Result/s: - Thousands of students treated to a
‘free’ concert at their school with
performances from up & coming
Australian bands.
- Exposure for Logitech with the
Department of Education.

41. Paul D’Ambra’s
Career portfolio
Copyright 2011