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OBSERVE,QUESTION,DESIGN.




                                        Decho Pitukcharoen
                                       Major Studio 1 Section A
                                           September 5 th



Wednesday, September 5, 2012
PROJECT 01

                               MY FIRST TIME SELF CHECK-OUT
                                        EXPERIENCE.




Wednesday, September 5, 2012
THE PROCESS

                               A - Observing the line before standing


                               B - Going through the process of buying


                               C - My experience and emotional state



                               D - Interfaces that I go through


                               E - Three opportunities for my identify for
                                          design intervention




Wednesday, September 5, 2012
Location


                                                       Stop&Shop
                                                       Saturday 01 September 3.00 pm




                               7417 Grand Ave
                               Elmhurst, NY 11373
                               Neighborhood: Maspeth




                                                       7417 Grand Ave
                                                       Elmhurst, NY 11373
                                                       Neighborhood: Maspeth




Wednesday, September 5, 2012
STEP A Observing the line before standing




Wednesday, September 5, 2012
STEP A Observing the line before standing
           What do I see?
           - I see check-in sections. Each section number on purple background.
           - other check-in section has orange color.
           - I see self check-in machines.
           - Many P.O.P. displays.
           - shopping carts, baskets.


           Who do I see?
           - I see customers are waiting in the line
           - Some of them are checking their items in the machine
           - Beyond the machine, I see an assistance who can help when
           costumers have a trouble using machine.
           - Some costumer use multi-task by using their phone during
           checking their items.


           What are the temporal aspects of the place and system?
           - Time to wait : it is Saturday afternoon, there is not so many people
           I don’t wait so long to get into the self check-in machine.
           - Time to check-in with the machine : I have never used self-machine since
           I came to New York, so it takes a little time for me to understand
           the process. Therefore, this self-check-in process takes total 2.30 minutes.




Wednesday, September 5, 2012
STEP B Going through the process of buying




Wednesday, September 5, 2012
STEP B Going Through the process of buying
                               What will I buy.
                               •   Beef Salami
                               •   My Belated Birthday Card
                               •   Nail Polish ( For My Roommate)




Wednesday, September 5, 2012
My process of buying (Video)
                                    (Click here to see the video)
                                    Or https://vimeo.com/48857887




Wednesday, September 5, 2012
STEP C My experience and emotional states




Wednesday, September 5, 2012
STEP C My experience and emotional states
                               My experience                                                                                 My emotional states
                               Step 01 Waiting in the line.                                                                     I was happy and chilling because
                               On Saturday at 3.00 pm. there weren’t many people. I didn’t wait so long, so I mostly            there were not many customers in the
                               spent time to observe things surround me.                                                        line.



                               Step 02 The beginning of buying process.                                                         I was alright because I knew
                               First of all, I had to choose languages to start my buying process. I selected English           what to do next.
                               language and it brought me to next step.



                               Step 03 Scanning Items’ barcode.                                                                 I felt nervous when I couldn’t scan
                               Second step of buying, I scanned 3 items, a package of beef salami, my belated                   an item properly. Then, I was tried
                               birthday card and a nail polish bottle ( For My Roommate). When I scanned, It                    of scanning and got upset
                               showed item’s name on the screen. The problem occurred when I was scanning a nail                because there were some
                               polish bottle because I couldn’t find the right position to scan it.                             customers were waiting behind
                               (see also in my video that another customer had a scanning trouble too.)                         me.


                               Step 04 Payment process.
                               This step, I didn’t pay much attention to an instruction on the display since the machine        I was confused since I couldn’t
                               mentioned about scanning a coupon which I didn’t have it. Then, I saw a swiping                  figure it out how to pay. I got Then,
                               machine was lighting , so I swiped my debit card to that machine directly. Unfortunately,        I felt calm down when my friend
                               the payment process didn’t work. I looked at the check-in display and I realized that I had      helped my to do.
                               to press pay now button on the screen before swiping.


                               Step 05 Packing and receiving bill.                                                              I was surprised that I got a long
                               Items were passed to packing area, and I received a long bill on billing machine. After          receive. After that, I was happy
                               that, I packed my stuff in a plastic bags.                                                       again because I finished my
                                                                                                                                mission.



Wednesday, September 5, 2012
STEP D (as defined by Donald Norman) through
                                      Interfaces that I go




Wednesday, September 5, 2012
STEPbyD Interfaces that I went through
            (as defined Donald Norman)




                          Menus            Barcode scanner       Touch screen        Card Swipe machine     Touch screen


                        Step 01              Step 02               Step 03               Step 04             Step 05
                        Choosing             Scanning              Payment               Payment             Payment
                        languages            Items’ Barcode        Process               Process 2           Process 3
                        (GUI) Interface      (Physical             (NUI) Interface       (Physical           (NUI) Interface
                        I saw graphic        gestural)             I touched the         gestural)           Then, press my
                        interface on the     I used my hand        screen again to       I use my hand       pin numbers of
                        screen that          to grab an item       make a                to swipe a debit    debit card on the
                        showing              to find the right     conformation of       card vertically.    screen.
                        language             spot of object to     payment.
                        menus.               scan barcode.




Wednesday, September 5, 2012
STEP E Three opportunities I identify for design intervention




Wednesday, September 5, 2012
STEP E Three opportunities I identify for design intervention
                               01 Scanning item’s barcode issue
                               - Demonstrate how to scan objects
                               - Installing hand barcode reader so that
                               when customers could scan some Items easily
                               - Improving a visible scanning light
                               - Instead of moving hand what would it be if
                               scanner was moving around an object instead.


                               02 Payment issue (GUI) interface
                               - they should have separated icons for of member or
                               non-member payment process because
                               a program assumed that I was a member
                               and I had to show a coupon first, but
                               I didn’t know what it was. If they had two choices, it would be a shortcut
                               that non-member can omit the process faster than now.


                               03 Machine’s voice
                               - While I was scanning my items, I heard the machine voice kept repeating.
                               I think that It was so annoying.




Wednesday, September 5, 2012
PROJECT 02

                               OBSERVATIONAL
                                  PROJECT.




Wednesday, September 5, 2012
THE PROCESS


                                     A - Observing people in public


                               B - How could I improve what they are doing
                                           or where they are?


                                   C - Three potential improvements




Wednesday, September 5, 2012
STEP A Observing people in public




Wednesday, September 5, 2012
PEOPLE’S
                               INTERACTION WITH
                               SUBWAY POLES
                               Location
                               IN THE TRAINS
                               01 - 04September 2012



                                R         N        F




Wednesday, September 5, 2012
STEP A What are they doing with subway poles?
                               Action 01:
                               Grabbing or
                               Hogging
                               The main reason for
                               grabbing is that
                               people can’t make a
                               balance when a train
                               is moving


                               The Problem
                               In a rush hour,
                               passengers might                                          02
                               find that there is only
                               a few space to grab
                               on the pole.




                                                                               01   03



Wednesday, September 5, 2012
STEP A What are they doing with subway poles?
                                                       01            02                                                   03
                               Action 02:
                               Leaning on
                               subway poles
                               Sometimes, people
                               are leaning on the
                               pole.


                               The Problem
                               It could bother other
                               subway riders in a
                               rush hour. Some guys
                               own their space by
                               leaning the pole.




                                                                       Credits

                                                                       03 http://yazmar.com/wp-content/uploads/subway-pole-and-the-badonk.jpg


                                                                       04 Photo by Katie Sokoler/Gothamist
                                                                       http://gothamist.com/2012/03/15/subway_etiquette_101_please_dont_hu.php

                                                       04


Wednesday, September 5, 2012
STEP A What are they doing with subway poles?

                               Action 03:
                               Wiping
                               Some subway riders
                               use the pole to clean
                               their hands from
                               dirty things



                               The Problem
                               Dirtiness is on of the
                               main problem of the
                               subway pole. People
                               might wipe some
                               dirty things on the
                               the pole then germs
                               could spread around
                               pole surface.



                                                        01




                                                                               01 http://www.health.com/health/gallery/0,,20306761_9,00.html

Wednesday, September 5, 2012
STEP B How could I improve what they are doing or where they are?
                                         (I need to know issues about poles from subway users experience)




Wednesday, September 5, 2012
STEP C Three potential improvements




Wednesday, September 5, 2012
STEP C Three potential improvements
                               Users : students, travelers and workers.

                               According to users I have interviewed               My opinion

                               01 Poles issue                                      01 Poles issue
                               - There is not enough space to grab.                - From my perspective, I would designing
                               - There is no privacy between the gap of            new shape of poles so that It has more
                               users hand when they grab.                          space to grab, making more poles,,
                               - There are not enough poles to grab.               changing poles’ surface.
                               - Poles surface are too slippery


                               02 Dirtiness                                        02 Dirtiness
                               - Some people wipe some dirty things to the pole.   - I might apply some cleanness to the
                               - Some prefer to stand without touching poles.      poles surface and users hands; for
                                                                                   example, setting hand sanitizer machine
                                                                                   on the poles.
                                                                                   - Changing subway trains floor to be rough
                                                                                   surface, so it is easy to be balance on that.

                               03 People behavior                                  03 People behavior
                               - People leaning or hugging on the poles,           - Find a way to stop people hugging or
                               so other subway riders can’t use it.                leaning on the poles by designing new
                               - Some subway riders carry a lot of stuff,          shape of pole that hard to do those
                               and put around the poles.                           actions. For example, it could be a zig-
                                                                                   zag shape, so It is hard to lean on that.


Wednesday, September 5, 2012
PROJECT 03

                               A DOCUMENTARY OF
                               MY EVERYDAY LIFE.




Wednesday, September 5, 2012
PICTURE 1
                  Laptop + Lap

                                 I met my friend at D+T lab 12 Floor. He
                                 was sitting with this position.


                                 How could we reduce the heat from
                                 laptop battery on our lap?


                                 What if fabric could transfer the heat
                                 from laptop battery to be thermal
                                 energy?




Wednesday, September 5, 2012
PICTURE 2
                  My hands + Writing

                   I was writing my homework process at D+T 12 floor

                   What would it be if we had to use both
                   hands to write every time?


                   What would it be if our handwriting
                   style could be changed by emotion?




Wednesday, September 5, 2012
PICTURE 3
                  My feet + Music + Crosswalk

                                                In the city, I love walking and listening
                                                music at the same time sometime I try to
                                                imitate rhythm of music by changing
                                                walking movement.


                                                What would it be if my shoes could
                                                control movement of walking by
                                                following rhythm of music that I was
                                                listening to?

                                                I use crosswalk a lot especially at night
                                                because I can’t see cars very well, but
                                                can’t see crosswalk well at night either.


                                                What would it be if crosswalk grown in
                                                the dark at night or It could change
                                                colors like traffic light.




Wednesday, September 5, 2012
PICTURE 4
                  Sleeping + Subway

                                      On the way home, I found a guy who were
                                      sleeping in the subway train. I understand
                                      that is a common situation in New York.
                                      Sometimes, If you are really sleepy, you
                                      might not know what you do as in the
                                      picture. You might also bother other
                                      passengers and miss your destination
                                      when you wake up.

                                      How could we sleep in the subway train
                                      in the right position and not bother
                                      other passengers?
                                      How could we wake up at the right
                                      destination?




Wednesday, September 5, 2012
PICTURE 5
                  My hand + A mouse

                                      Finally, I arrived home. Then, I was doing
                                      more home work. Personally, I prefer to use
                                      mouse more that trackpad of my laptop
                                      because it’s more comfortable and it has
                                      more space to move, but I sometimes
                                      forget to bring my computer mouse.


                                      What if I could use our hands and fingers
                                      to control my laptop as mouse functions?




Wednesday, September 5, 2012
Decho Pitukcharoen
                                pitud696@newshool.edu
                                 Major Studio 1 Section A
                                     September 5 th




Wednesday, September 5, 2012

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Observe, Question, Design.

  • 1. OBSERVE,QUESTION,DESIGN. Decho Pitukcharoen Major Studio 1 Section A September 5 th Wednesday, September 5, 2012
  • 2. PROJECT 01 MY FIRST TIME SELF CHECK-OUT EXPERIENCE. Wednesday, September 5, 2012
  • 3. THE PROCESS A - Observing the line before standing B - Going through the process of buying C - My experience and emotional state D - Interfaces that I go through E - Three opportunities for my identify for design intervention Wednesday, September 5, 2012
  • 4. Location Stop&Shop Saturday 01 September 3.00 pm 7417 Grand Ave Elmhurst, NY 11373 Neighborhood: Maspeth 7417 Grand Ave Elmhurst, NY 11373 Neighborhood: Maspeth Wednesday, September 5, 2012
  • 5. STEP A Observing the line before standing Wednesday, September 5, 2012
  • 6. STEP A Observing the line before standing What do I see? - I see check-in sections. Each section number on purple background. - other check-in section has orange color. - I see self check-in machines. - Many P.O.P. displays. - shopping carts, baskets. Who do I see? - I see customers are waiting in the line - Some of them are checking their items in the machine - Beyond the machine, I see an assistance who can help when costumers have a trouble using machine. - Some costumer use multi-task by using their phone during checking their items. What are the temporal aspects of the place and system? - Time to wait : it is Saturday afternoon, there is not so many people I don’t wait so long to get into the self check-in machine. - Time to check-in with the machine : I have never used self-machine since I came to New York, so it takes a little time for me to understand the process. Therefore, this self-check-in process takes total 2.30 minutes. Wednesday, September 5, 2012
  • 7. STEP B Going through the process of buying Wednesday, September 5, 2012
  • 8. STEP B Going Through the process of buying What will I buy. • Beef Salami • My Belated Birthday Card • Nail Polish ( For My Roommate) Wednesday, September 5, 2012
  • 9. My process of buying (Video) (Click here to see the video) Or https://vimeo.com/48857887 Wednesday, September 5, 2012
  • 10. STEP C My experience and emotional states Wednesday, September 5, 2012
  • 11. STEP C My experience and emotional states My experience My emotional states Step 01 Waiting in the line. I was happy and chilling because On Saturday at 3.00 pm. there weren’t many people. I didn’t wait so long, so I mostly there were not many customers in the spent time to observe things surround me. line. Step 02 The beginning of buying process. I was alright because I knew First of all, I had to choose languages to start my buying process. I selected English what to do next. language and it brought me to next step. Step 03 Scanning Items’ barcode. I felt nervous when I couldn’t scan Second step of buying, I scanned 3 items, a package of beef salami, my belated an item properly. Then, I was tried birthday card and a nail polish bottle ( For My Roommate). When I scanned, It of scanning and got upset showed item’s name on the screen. The problem occurred when I was scanning a nail because there were some polish bottle because I couldn’t find the right position to scan it. customers were waiting behind (see also in my video that another customer had a scanning trouble too.) me. Step 04 Payment process. This step, I didn’t pay much attention to an instruction on the display since the machine I was confused since I couldn’t mentioned about scanning a coupon which I didn’t have it. Then, I saw a swiping figure it out how to pay. I got Then, machine was lighting , so I swiped my debit card to that machine directly. Unfortunately, I felt calm down when my friend the payment process didn’t work. I looked at the check-in display and I realized that I had helped my to do. to press pay now button on the screen before swiping. Step 05 Packing and receiving bill. I was surprised that I got a long Items were passed to packing area, and I received a long bill on billing machine. After receive. After that, I was happy that, I packed my stuff in a plastic bags. again because I finished my mission. Wednesday, September 5, 2012
  • 12. STEP D (as defined by Donald Norman) through Interfaces that I go Wednesday, September 5, 2012
  • 13. STEPbyD Interfaces that I went through (as defined Donald Norman) Menus Barcode scanner Touch screen Card Swipe machine Touch screen Step 01 Step 02 Step 03 Step 04 Step 05 Choosing Scanning Payment Payment Payment languages Items’ Barcode Process Process 2 Process 3 (GUI) Interface (Physical (NUI) Interface (Physical (NUI) Interface I saw graphic gestural) I touched the gestural) Then, press my interface on the I used my hand screen again to I use my hand pin numbers of screen that to grab an item make a to swipe a debit debit card on the showing to find the right conformation of card vertically. screen. language spot of object to payment. menus. scan barcode. Wednesday, September 5, 2012
  • 14. STEP E Three opportunities I identify for design intervention Wednesday, September 5, 2012
  • 15. STEP E Three opportunities I identify for design intervention 01 Scanning item’s barcode issue - Demonstrate how to scan objects - Installing hand barcode reader so that when customers could scan some Items easily - Improving a visible scanning light - Instead of moving hand what would it be if scanner was moving around an object instead. 02 Payment issue (GUI) interface - they should have separated icons for of member or non-member payment process because a program assumed that I was a member and I had to show a coupon first, but I didn’t know what it was. If they had two choices, it would be a shortcut that non-member can omit the process faster than now. 03 Machine’s voice - While I was scanning my items, I heard the machine voice kept repeating. I think that It was so annoying. Wednesday, September 5, 2012
  • 16. PROJECT 02 OBSERVATIONAL PROJECT. Wednesday, September 5, 2012
  • 17. THE PROCESS A - Observing people in public B - How could I improve what they are doing or where they are? C - Three potential improvements Wednesday, September 5, 2012
  • 18. STEP A Observing people in public Wednesday, September 5, 2012
  • 19. PEOPLE’S INTERACTION WITH SUBWAY POLES Location IN THE TRAINS 01 - 04September 2012 R N F Wednesday, September 5, 2012
  • 20. STEP A What are they doing with subway poles? Action 01: Grabbing or Hogging The main reason for grabbing is that people can’t make a balance when a train is moving The Problem In a rush hour, passengers might 02 find that there is only a few space to grab on the pole. 01 03 Wednesday, September 5, 2012
  • 21. STEP A What are they doing with subway poles? 01 02 03 Action 02: Leaning on subway poles Sometimes, people are leaning on the pole. The Problem It could bother other subway riders in a rush hour. Some guys own their space by leaning the pole. Credits 03 http://yazmar.com/wp-content/uploads/subway-pole-and-the-badonk.jpg 04 Photo by Katie Sokoler/Gothamist http://gothamist.com/2012/03/15/subway_etiquette_101_please_dont_hu.php 04 Wednesday, September 5, 2012
  • 22. STEP A What are they doing with subway poles? Action 03: Wiping Some subway riders use the pole to clean their hands from dirty things The Problem Dirtiness is on of the main problem of the subway pole. People might wipe some dirty things on the the pole then germs could spread around pole surface. 01 01 http://www.health.com/health/gallery/0,,20306761_9,00.html Wednesday, September 5, 2012
  • 23. STEP B How could I improve what they are doing or where they are? (I need to know issues about poles from subway users experience) Wednesday, September 5, 2012
  • 24. STEP C Three potential improvements Wednesday, September 5, 2012
  • 25. STEP C Three potential improvements Users : students, travelers and workers. According to users I have interviewed My opinion 01 Poles issue 01 Poles issue - There is not enough space to grab. - From my perspective, I would designing - There is no privacy between the gap of new shape of poles so that It has more users hand when they grab. space to grab, making more poles,, - There are not enough poles to grab. changing poles’ surface. - Poles surface are too slippery 02 Dirtiness 02 Dirtiness - Some people wipe some dirty things to the pole. - I might apply some cleanness to the - Some prefer to stand without touching poles. poles surface and users hands; for example, setting hand sanitizer machine on the poles. - Changing subway trains floor to be rough surface, so it is easy to be balance on that. 03 People behavior 03 People behavior - People leaning or hugging on the poles, - Find a way to stop people hugging or so other subway riders can’t use it. leaning on the poles by designing new - Some subway riders carry a lot of stuff, shape of pole that hard to do those and put around the poles. actions. For example, it could be a zig- zag shape, so It is hard to lean on that. Wednesday, September 5, 2012
  • 26. PROJECT 03 A DOCUMENTARY OF MY EVERYDAY LIFE. Wednesday, September 5, 2012
  • 27. PICTURE 1 Laptop + Lap I met my friend at D+T lab 12 Floor. He was sitting with this position. How could we reduce the heat from laptop battery on our lap? What if fabric could transfer the heat from laptop battery to be thermal energy? Wednesday, September 5, 2012
  • 28. PICTURE 2 My hands + Writing I was writing my homework process at D+T 12 floor What would it be if we had to use both hands to write every time? What would it be if our handwriting style could be changed by emotion? Wednesday, September 5, 2012
  • 29. PICTURE 3 My feet + Music + Crosswalk In the city, I love walking and listening music at the same time sometime I try to imitate rhythm of music by changing walking movement. What would it be if my shoes could control movement of walking by following rhythm of music that I was listening to? I use crosswalk a lot especially at night because I can’t see cars very well, but can’t see crosswalk well at night either. What would it be if crosswalk grown in the dark at night or It could change colors like traffic light. Wednesday, September 5, 2012
  • 30. PICTURE 4 Sleeping + Subway On the way home, I found a guy who were sleeping in the subway train. I understand that is a common situation in New York. Sometimes, If you are really sleepy, you might not know what you do as in the picture. You might also bother other passengers and miss your destination when you wake up. How could we sleep in the subway train in the right position and not bother other passengers? How could we wake up at the right destination? Wednesday, September 5, 2012
  • 31. PICTURE 5 My hand + A mouse Finally, I arrived home. Then, I was doing more home work. Personally, I prefer to use mouse more that trackpad of my laptop because it’s more comfortable and it has more space to move, but I sometimes forget to bring my computer mouse. What if I could use our hands and fingers to control my laptop as mouse functions? Wednesday, September 5, 2012
  • 32. Decho Pitukcharoen pitud696@newshool.edu Major Studio 1 Section A September 5 th Wednesday, September 5, 2012