Time, location, budget - no longer are these factors a barrier to grow your audience with live video. Anyone anywhere in the world could become an event attendee via live steams. What's more, you can engage your audience with no more than your phone and potentially convert them into physical attendees for future events.
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7. Why should event organisers
adopt another technology if
they are already involved in
social media?
8. Yes, each social networking site
provides a slightly different
opportunity for business owners
but live streaming video is a great
way to interact with your
audience in real time.
9. What makes live streaming
different from recorded videos
that you can upload onto your
social channels?
10. Live streams imbue the videos
with a touch of sincerity that
recorded videos doesn’t.
18. This is exciting because you can
now build up hype leading to your
event on your Facebook page,
and use it as means to foster
better engagement with both old
and new followers.
22. The fashion world has always
been quick to adopt new
technologies and fashion houses
like Burberry, DKNY, and Marc
Jacobs were quick to integrate
Periscope into their arsenal.
23. This allowed them to provide their
fans with virtual front row seats to
their shows and made them feel
like that they were part of the
fashion house’s journey.
24. Take your viewers backstage,
conduct intimate Q&A sessions,
and share with them the world
your brand is part of.
26. Snapchat is easy to use: Snap a
video, share it to your public
stream, and it stays on it for 24
hours.
27. Kylie Jenner has become an
undisputed queen of snapchat,
using it to show her followers the
behind-the-scenes production of
her lip kits and get them hyped up
about her product launches.
(which are always sold out in minutes!)
29. Meerkat – like Snapchat – is
currently one-time-use only.
30. If you don’t watch a stream as it
broadcasts, you miss the
opportunity to watch it at all.
31. One of the key differences between
the two is that Periscope saves the
streams so that anyone can view
them for up to 24 hours; Meerkat’s
live video disappears once you
choose to end the broadcast.
34. Google Hangouts on Air let you
share live events on Google+,
YouTube and your website, which
means your audience can choose
how to consume your content.
35. This is particularly important since
many mobile users prefer to
watch video on YouTube. You can
also do this on Youtube Live.
37. Just as much as you are live
streaming, so are your consumers -
listen to them and react.
38. Before you decide to jump on the
bandwagon of live streaming on
yet another new channel, think
about which channel could
actually benefit your strategy and
how you would integrate it into
your existing marketing plans.
39. Before you decide to jump on the
bandwagon of live streaming on
yet another new channel, think
about which channel could
actually benefit your strategy and
how you would integrate it into
your existing marketing plans.
40. Before you decide to jump on the
bandwagon of live streaming on
yet another new channel, think
about which channel could
actually benefit your strategy and
how you would integrate it into
your existing marketing plans.
41. Live streaming does make a big
change in the way event
marketers share their event
experiences.