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Event Hacks: 5 Tips for Measuring Social Media Marketing ROI

Wondering how you can better measure the ROI (return on investment) of your social media marketing strategies? Want to know or report on how well your social media campaigns are performing? We guide you through the to-dos and the tools to track your marketing efforts efficiently.
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Event Hacks: 5 Tips for Measuring Social Media Marketing ROI

  1. 1. 5 Tips for Measuring Social Media Marketing ROI
  2. 2. Social Media Marketing is BIG
  3. 3. and by BIGwe mean that it’s scalable.
  4. 4. The beauty of social media is in its unlimited potential.
  5. 5. So how do you ensure you’re getting the most out of your digital content and marketing strategy?
  6. 6. 60% of marketers list “measuring return on investment (ROI)” as one of their top three challenging aspects in marketing. get.simplymeasured.com/2015-06-trustradius.html
  7. 7. Firstly, what is the ROI of a social media campaign?
  8. 8. It is proof that your campaign is working (or not!). (return – investment) investment ROI =
  9. 9. 2 START BY CHOOSING A GOAL
  10. 10. There’s a host of possibilities when choosing which goals and actions to track. VIEW PURCHASECLICK
  11. 11. Here are a few to choose from: ➔Unique website views ➔Clicks on website ➔Purchase of tickets
  12. 12. 3 Never lose sight of long- term objectives
  13. 13. Pouring over a lot of details and event-by- event data can mean losing sight of the bigger picture.
  14. 14. Set your objectives early and bring them up every time you evaluate or discuss an event report.
  15. 15. Staying focused will easily remind you why this investment will matter months to years from now and help you pick your priorities well.
  16. 16. 4 TRACK YOUR GOAL
  17. 17. Most social media channels offer analytics of some form. If not, there are a plenitude of apps available to meet your needs.
  18. 18. Planning to purchase social media ads? Have a clear goal in mind before you whip out your credit card.
  19. 19. One measurement you can use to determine the success of your campaign at converting your target audience into attendees is: Cost per Acquisition (CPA)
  20. 20. If the cost of acquiring the attendees was less the cost of your ticket, then it was a worthwhile investment.
  21. 21. 5 TOOLS TO CONSIDER
  22. 22. Use tracking pixels or UTM codes with Google Analytics to monitor who your audience is, where they are coming from, and more. Google Analytics
  23. 23. Google Adwords Keyword Planner shows you the cost per click (CPC) for your campaign’s primary keywords or phrases. Google Adwords
  24. 24. Look for apps that can meet you halfway with data analysis Apps will help break down all that data into bite- sized information that tells a story, and save you some valuable time for sure!
  25. 25. Apps for tracking Apps for reporting
  26. 26. Want to know more? DOWNLOAD FREE EBOOK Be fully prepared with 21 tools and tips for organizing that phenomenal event you have always dreamed of.
  27. 27. Suling Wong Produced by Shilpa S Nath Original article by
  28. 28. Thanks for reading! Share this if you liked it! :) Share on TwitterShare on Facebook

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