1.
46%
of the world is connected on the
web.
www.internetlivestats.com/internet-users

2.
7210 tweets
722 Instagram photos
2.5 mil emails
Sent every second

3.
How do you
stand out from the noise?

4.
1 Create an event
landing page

5.
1 Create an event
landing page
Make it simple for attendees to find out
more about your event.

6.
1 Create an event
landing page
Have all the information your target
audience will need in one landing page.

7.
2 Use striking
visuals

8.
2 Use striking
visuals
People process graphics 60,000 times
faster in comparison to text.

9.
Visuals are also 43%more persuasive
than text in affecting us psychologically and
physiologically.

10.
2 Use striking
visuals
Create visuals that reflect your event’s vibe
and brand them with your logo to create a
lasting association with your event.

11.
3 Build an email
database

12.
3 Build an email
database
Ask yourself this – how many times do
you check your email in a day?

13.
3 Build an email
database
That’s right, at least once and for the more
inbox-zero conscious folks, probably three
or more times a day.

14.
On average,
Email is almost 40times better at
acquiring new customers compared to
Facebook or Twitter.
www.mckinsey.com/business-functions/marketing-and-sales/our-
insights/why-marketers-should-keep-sending-you-emails

15.
4 Curate a list of
relevant media

16.
4 Curate a list of
relevant media
Event listing sites are great for getting your
event discovered, particularly those whose
readers are in relevant communities.

17.
4 Curate a list of
relevant media
The key to getting your event publicised
is authenticity.

18.
5 Create online content
for your audience

19.
5 Create online content
for your audience
Create Infographics, blog posts,
whitepapers, videos or podcasts to address
the pain points faced by your audience.

20.
5 Create online content
for your audience
Show your audience that you’re
knowledgeable and passionate about what
you do.

21.
6Highlight who’s
coming

22.
6Highlight who’s
coming
People attend events to meet others. Get
attendees excited about networking
opportunities!

23.
6Highlight who’s
coming
Profile influential speakers or attendees, and
be loud about it on social media or email.

24.
7
Leverage the
power of
anticipation

25.
7 Leverage the power
of anticipation
Withhold interesting pieces of
information about your event that is not
crucial to an attendee’s decision to attend.

26.
7
Reveal this information at a later time to
create bursts of publicity buzz on social or
online media.
Leverage the power
of anticipation

27.
i.e. An underground venue or an influential
speaker who will join your already star-
studded panel.

28.
8Know your
audience

29.
8Know your
audience
Segment your target audience.
i.e. by demographic, type of event goer

30.
8Know your
audience
Visualise a day in their life (i.e. where and
what they are most likely doing at specific
times in a day).

31.
This allows you to understand where your
audience is online.

32.
8Know your
audience
Ask about their concerns and understand
the roadblocks to their goals.

33.
This helps you phrase marketing messages to
convey your event’s value to them.

34.
Know your audience
DOWNLOAD TEMPLATE
Understand what makes your attendees tick and craft
an event they'll love and recommend with a free
attendee segmentation template.

35.
Suling Wong
Produced by
Claire Ding
Original article by

36.
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