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Event Hacks: 8 tips for online event marketing success

Got a great event planned? Make sure your event marketing effort measures up to ensure that your event is a success. Here are 8 top tips to get you started on increasing your reach and marketing your event efficiently to your online audience.

The first step to a great event is to know your audience. Get your free attendee segmentation template here:

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Event Hacks: 8 tips for online event marketing success

  1. 1. 46% of the world is connected on the web.
  2. 2. 7210 tweets 722 Instagram photos 2.5 mil emails Sent every second
  3. 3. How do you stand out from the noise?
  4. 4. 1 Create an event landing page
  5. 5. 1 Create an event landing page Make it simple for attendees to find out more about your event.
  6. 6. 1 Create an event landing page Have all the information your target audience will need in one landing page.
  7. 7. 2 Use striking visuals
  8. 8. 2 Use striking visuals People process graphics 60,000 times faster in comparison to text.
  9. 9. Visuals are also 43%more persuasive than text in affecting us psychologically and physiologically.
  10. 10. 2 Use striking visuals Create visuals that reflect your event’s vibe and brand them with your logo to create a lasting association with your event.
  11. 11. 3 Build an email database
  12. 12. 3 Build an email database Ask yourself this – how many times do you check your email in a day?
  13. 13. 3 Build an email database That’s right, at least once and for the more inbox-zero conscious folks, probably three or more times a day.
  14. 14. On average, Email is almost 40times better at acquiring new customers compared to Facebook or Twitter. insights/why-marketers-should-keep-sending-you-emails
  15. 15. 4 Curate a list of relevant media
  16. 16. 4 Curate a list of relevant media Event listing sites are great for getting your event discovered, particularly those whose readers are in relevant communities.
  17. 17. 4 Curate a list of relevant media The key to getting your event publicised is authenticity.
  18. 18. 5 Create online content for your audience
  19. 19. 5 Create online content for your audience Create Infographics, blog posts, whitepapers, videos or podcasts to address the pain points faced by your audience.
  20. 20. 5 Create online content for your audience Show your audience that you’re knowledgeable and passionate about what you do.
  21. 21. 6Highlight who’s coming
  22. 22. 6Highlight who’s coming People attend events to meet others. Get attendees excited about networking opportunities!
  23. 23. 6Highlight who’s coming Profile influential speakers or attendees, and be loud about it on social media or email.
  24. 24. 7 Leverage the power of anticipation
  25. 25. 7 Leverage the power of anticipation Withhold interesting pieces of information about your event that is not crucial to an attendee’s decision to attend.
  26. 26. 7 Reveal this information at a later time to create bursts of publicity buzz on social or online media. Leverage the power of anticipation
  27. 27. i.e. An underground venue or an influential speaker who will join your already star- studded panel.
  28. 28. 8Know your audience
  29. 29. 8Know your audience Segment your target audience. i.e. by demographic, type of event goer
  30. 30. 8Know your audience Visualise a day in their life (i.e. where and what they are most likely doing at specific times in a day).
  31. 31. This allows you to understand where your audience is online.
  32. 32. 8Know your audience Ask about their concerns and understand the roadblocks to their goals.
  33. 33. This helps you phrase marketing messages to convey your event’s value to them.
  34. 34. Know your audience DOWNLOAD TEMPLATE Understand what makes your attendees tick and craft an event they'll love and recommend with a free attendee segmentation template.
  35. 35. Suling Wong Produced by Claire Ding Original article by
  36. 36. Thanks for reading Share this if you liked it! :) Share on TwitterShare on Facebook