When your event ticketing page defines an attendee's first impression, make it count with these 9 crucial tips. Let your event registration page do the talking - try Peatix, the community-building, fuss-free event ticketing solution! > ptix.co/1TfVAy6 Follow us for more #peatips and #eventhacks.

2. It takes you
less than a tenth of a second
to decide if you’ll stay or leave a page
http://research.google.com/pubs/pub38315.html

3. Similarly, you have that
much time to make an
initial impression on your
potential attendees

4. 55%
of these potential attendees will
spend less than 15 seconds
viewing your page
http://neomam.com/blog/13reasons/

5. How can you make full use
of these 15 seconds?

6. 1 Have an event
banner that says it all

7. Choose a banner image that
correctly depicts your event’s
vibe and theme

8. Include key information for
buyers to make a quick decision
Eg. event name, date, and venue

9. In communicating this, people
can decide if your event is
relevant or interesting

10. 2 Create an event
title that stands out

11. Keep your target audience
in mind

12. Craft an event title that’s unique
yet informative to capture their
attention

13. Add a sense of familiarity
by using the names of people,
institutions or event series

14. 3 Use more visuals!

15. Page content that includes a
visual boosts engagement by
47%
http://www.curata.com/resources/surveys/curation-habits-report-2012

16. Use images, videos, or infographics
to communicate why your target
audience should attend

17. Grab their attention
with visuals before elaborating
with text

18. 4 Address your event
in the first line of your event description

19. People want to know what’s
in it for them, and quickly

20. Make sure you have the key details
down in the first line
Include your event’s purpose or what your target
audience will get out of attending the event

21. 5 Use formatting
to distinguish between sections within your event
description

22. Make your font bold, TYPE IN
CAPITALS, underline, use bullet
points, or a different colour!

23. Formatting helps your reader to
focus their attention on
sections that matter

24. 6 Add links sparingly

25. You want readers to
stay focused on your event
page instead of clicking out

26. So unless necessary,
do not include links within your
event description

27. If you have to, keep them towards
the bottom
If your audience reads all the way to the bottom,
you’ve probably won their interest by then anyway

28. 7 Create clear differences
between ticket categories

29. Use differential pricing or bundle
tickets with other goodies

30. This helps your audience to easily
distinguish between tickets and
make a quicker purchase decision

31. 8 Be clear about your
event’s location

32. Provide directions from
familiar landmarks

33. Make it simple for attendees to
visualise getting to your event
and attending it

34. 9 Highlight your
partners and community

35. Doing so adds to your event’s
credibility

36. Value and showcase who
they are, what they do, and how
they’ve contributed to your event

37. Looking for
the perfect page?
TRY PEATIX
Peatix provides all the tools you need to create, promote,
and manage an event in one ticketing platform.

38. Suling Wong
Produced by
Claire Ding
Original article by

39. Thanks for reading
Share this if you liked it! :)
Share on TwitterShare on Facebook