1.
How to use events to
build a community for
your startup in
Singapore and
Malaysia

2.
Being a startup, we’re often
working under limited resources
of both time and money.

3.
Community building is a
long-term investment that can
lead to authentic relationships
and love for your brand beyond
just products and features.

4.
So, how can you leverage
existing resources or host your
own event to build a community
in Singapore and Malaysia?

5.
We’ve rounded up the top tips
from three community builders.

6.
Joseph K. Ziegler of
startup accelerator,
muru-D Singapore:
New to Singapore? Here are four
ways you can be involved in
Singapore’s startup community
through events.

7.
Scout for events hosted by local
accelerators and venture capitalists such
as at JFDI.Asia or muru-D Singapore.
| @jiyosub, muru-D SingaporeTip #1

8.
You’ll often find quality content
localized to the Singapore context.
| @jiyosub, muru-D SingaporeTip #1

9.
Join and meet the startup community at
events hosted by startup thought leaders
like NUS Enterprise.
Tip #2| @jiyosub, muru-D Singapore

10.
Attend or host your own event at
co-working spaces that purposefully builds
a community of like-minded companies.
Tip #3| @jiyosub, muru-D Singapore

11.
For example - The Hub Singapore has a
focus on building a community of social
entrepreneurs, or The Working Capitol with
a community of creatives.
Tip #3| @jiyosub, muru-D Singapore

12.
Subscribe to event listings about startup
events or get the word out about your event
through them.
Tip #4| @jiyosub, muru-D Singapore
Like this one!

13.
Lais de Oliveira of
Startup Grind Kuala
Lumpur:
Use events to build a
community around your
startup in three ways.

14.
Be the organiser. Own the event, its
objectives, content, and target audience
in building a community for your startup.
| @isolive, Startup Grind Kuala LumpurTip #1

15.
| @isolive, Startup Grind Kuala LumpurTip #1
Draw your community in by providing
something they’ll value. Food is always a
great crowd pleaser.

16.
Be a supporter. It’s hassle free, and
gives attendees the opportunity to
experience your startup’s product.
Tip #2| @isolive, Startup Grind Kuala Lumpur

17.
For example, MyTeksi in Malaysia (better
known as GrabTaxi in Singapore) supports
events by sponsoring free rides.
Tip #2| @isolive, Startup Grind Kuala Lumpur

18.
Tip #2
In turn, it draws people into their
community of users and creates more
cohesive partnerships.
| @isolive, Startup Grind Kuala Lumpur

19.
Be the host, and build
relationships.
| @isolive, Startup Grind Kuala LumpurTip #3

20.
Open your space to events and expose your
brand to those who attend.
| @isolive, Startup Grind Kuala LumpurTip #3

21.
Curate the events you host to be in line with
your branding and the community you want
to build.
| @isolive, Startup Grind Kuala LumpurTip #3

22.
Claire Ding of
Peatix Singapore:
Ask yourselves five
questions before
hosting your startup’s
first community event.

23.
Who would make up your
startup’s community?
Question #1 | @clairescapades, Peatix Singapore

24.
Question #1
Figure out which group of people would
share similar goals or passion with that of
your startup’s.
| @clairescapades, Peatix Singapore

25.
Why do you want to host an
event to build a community for
your startup?
| @clairescapades, Peatix SingaporeQuestion #2

26.
| @clairescapades, Peatix SingaporeQuestion #2
Defining your objectives will help to shape
decisions in planning the event and to
measure the success of it.

27.
What will your community want
or value?
| @clairescapades, Peatix SingaporeQuestion #3

28.
| @clairescapades, Peatix SingaporeQuestion #3
Place yourselves in their shoes and figure
out what value they will want in exchange
for their time and money invested into
attending your event.

29.
| @clairescapades, Peatix SingaporeQuestion #4
When and where is the most
convenient or fitting for your
event?

30.
| @clairescapades, Peatix SingaporeQuestion #4
Think about what a typical day or week is
like in the life of your community and set
your event at a time that would best suit
their schedules.

31.
| @clairescapades, Peatix SingaporeQuestion #4
Host your event at an accessible place
with a vibe that complements your
community.

32.
Question #5
How can you get the word out to
your community?
| @clairescapades, Peatix Singapore

33.
Create an event landing page that conveys
the value your event will bring to your
community.
Question #5| @clairescapades, Peatix Singapore
TRY PEATIX!
● Create landing pages
● Grow your following
● Get discovered!

34.
Promote it on channels that your community
will look for information on be it social
media, online or print media and so on.
Question #5| @clairescapades, Peatix Singapore

35.
Events that are valuable to your
community can be a powerful way
for your startup to build meaningful
relationships offline.

36.
DOWNLOAD
FREE EBOOK
Learn to ask the right
questions to kickstart
amazing events.

37.
Suling Wong
Produced by
Claire Ding
Original article by

38.
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