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How to use events to
build a community for
your startup in
Singapore and
Malaysia
Being a startup, we’re often
working under limited resources
of both time and money.
Community building is a
long-term investment that can
lead to authentic relationships
and love for your brand beyond
just ...
So, how can you leverage
existing resources or host your
own event to build a community
in Singapore and Malaysia?
We’ve rounded up the top tips
from three community builders.
Joseph K. Ziegler of
startup accelerator,
muru-D Singapore:
New to Singapore? Here are four
ways you can be involved in
Si...
Scout for events hosted by local
accelerators and venture capitalists such
as at JFDI.Asia or muru-D Singapore.
| @jiyosub...
You’ll often find quality content
localized to the Singapore context.
| @jiyosub, muru-D SingaporeTip #1
Join and meet the startup community at
events hosted by startup thought leaders
like NUS Enterprise.
Tip #2| @jiyosub, mur...
Attend or host your own event at
co-working spaces that purposefully builds
a community of like-minded companies.
Tip #3| ...
For example - The Hub Singapore has a
focus on building a community of social
entrepreneurs, or The Working Capitol with
a...
Subscribe to event listings about startup
events or get the word out about your event
through them.
Tip #4| @jiyosub, muru...
Lais de Oliveira of
Startup Grind Kuala
Lumpur:
Use events to build a
community around your
startup in three ways.
Be the organiser. Own the event, its
objectives, content, and target audience
in building a community for your startup.
| ...
| @isolive, Startup Grind Kuala LumpurTip #1
Draw your community in by providing
something they’ll value. Food is always a...
Be a supporter. It’s hassle free, and
gives attendees the opportunity to
experience your startup’s product.
Tip #2| @isoli...
For example, MyTeksi in Malaysia (better
known as GrabTaxi in Singapore) supports
events by sponsoring free rides.
Tip #2|...
Tip #2
In turn, it draws people into their
community of users and creates more
cohesive partnerships.
| @isolive, Startup ...
Be the host, and build
relationships.
| @isolive, Startup Grind Kuala LumpurTip #3
Open your space to events and expose your
brand to those who attend.
| @isolive, Startup Grind Kuala LumpurTip #3
Curate the events you host to be in line with
your branding and the community you want
to build.
| @isolive, Startup Grind...
Claire Ding of
Peatix Singapore:
Ask yourselves five
questions before
hosting your startup’s
first community event.
Who would make up your
startup’s community?
Question #1 | @clairescapades, Peatix Singapore
Question #1
Figure out which group of people would
share similar goals or passion with that of
your startup’s.
| @clairesc...
Why do you want to host an
event to build a community for
your startup?
| @clairescapades, Peatix SingaporeQuestion #2
| @clairescapades, Peatix SingaporeQuestion #2
Defining your objectives will help to shape
decisions in planning the event...
What will your community want
or value?
| @clairescapades, Peatix SingaporeQuestion #3
| @clairescapades, Peatix SingaporeQuestion #3
Place yourselves in their shoes and figure
out what value they will want in...
| @clairescapades, Peatix SingaporeQuestion #4
When and where is the most
convenient or fitting for your
event?
| @clairescapades, Peatix SingaporeQuestion #4
Think about what a typical day or week is
like in the life of your communit...
| @clairescapades, Peatix SingaporeQuestion #4
Host your event at an accessible place
with a vibe that complements your
co...
Question #5
How can you get the word out to
your community?
| @clairescapades, Peatix Singapore
Create an event landing page that conveys
the value your event will bring to your
community.
Question #5| @clairescapades,...
Promote it on channels that your community
will look for information on be it social
media, online or print media and so o...
Events that are valuable to your
community can be a powerful way
for your startup to build meaningful
relationships offlin...
DOWNLOAD
FREE EBOOK
Learn to ask the right
questions to kickstart
amazing events.
Suling Wong
Produced by
Claire Ding
Original article by
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Event Hacks: Build a community for your startup in Singapore and Malaysia

Events are a great way to grow and engage your startup's community wherever you are. Our three community builders in the Southeast Asian region share their tips to building and nurturing your community using events. Learn to kickstart your startup event with our free ebook: http://ptix.co/25Zq7rL

Follow us for more #peatips and #eventhacks.

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Event Hacks: Build a community for your startup in Singapore and Malaysia

  1. 1. How to use events to build a community for your startup in Singapore and Malaysia
  2. 2. Being a startup, we’re often working under limited resources of both time and money.
  3. 3. Community building is a long-term investment that can lead to authentic relationships and love for your brand beyond just products and features.
  4. 4. So, how can you leverage existing resources or host your own event to build a community in Singapore and Malaysia?
  5. 5. We’ve rounded up the top tips from three community builders.
  6. 6. Joseph K. Ziegler of startup accelerator, muru-D Singapore: New to Singapore? Here are four ways you can be involved in Singapore’s startup community through events.
  7. 7. Scout for events hosted by local accelerators and venture capitalists such as at JFDI.Asia or muru-D Singapore. | @jiyosub, muru-D SingaporeTip #1
  8. 8. You’ll often find quality content localized to the Singapore context. | @jiyosub, muru-D SingaporeTip #1
  9. 9. Join and meet the startup community at events hosted by startup thought leaders like NUS Enterprise. Tip #2| @jiyosub, muru-D Singapore
  10. 10. Attend or host your own event at co-working spaces that purposefully builds a community of like-minded companies. Tip #3| @jiyosub, muru-D Singapore
  11. 11. For example - The Hub Singapore has a focus on building a community of social entrepreneurs, or The Working Capitol with a community of creatives. Tip #3| @jiyosub, muru-D Singapore
  12. 12. Subscribe to event listings about startup events or get the word out about your event through them. Tip #4| @jiyosub, muru-D Singapore Like this one!
  13. 13. Lais de Oliveira of Startup Grind Kuala Lumpur: Use events to build a community around your startup in three ways.
  14. 14. Be the organiser. Own the event, its objectives, content, and target audience in building a community for your startup. | @isolive, Startup Grind Kuala LumpurTip #1
  15. 15. | @isolive, Startup Grind Kuala LumpurTip #1 Draw your community in by providing something they’ll value. Food is always a great crowd pleaser.
  16. 16. Be a supporter. It’s hassle free, and gives attendees the opportunity to experience your startup’s product. Tip #2| @isolive, Startup Grind Kuala Lumpur
  17. 17. For example, MyTeksi in Malaysia (better known as GrabTaxi in Singapore) supports events by sponsoring free rides. Tip #2| @isolive, Startup Grind Kuala Lumpur
  18. 18. Tip #2 In turn, it draws people into their community of users and creates more cohesive partnerships. | @isolive, Startup Grind Kuala Lumpur
  19. 19. Be the host, and build relationships. | @isolive, Startup Grind Kuala LumpurTip #3
  20. 20. Open your space to events and expose your brand to those who attend. | @isolive, Startup Grind Kuala LumpurTip #3
  21. 21. Curate the events you host to be in line with your branding and the community you want to build. | @isolive, Startup Grind Kuala LumpurTip #3
  22. 22. Claire Ding of Peatix Singapore: Ask yourselves five questions before hosting your startup’s first community event.
  23. 23. Who would make up your startup’s community? Question #1 | @clairescapades, Peatix Singapore
  24. 24. Question #1 Figure out which group of people would share similar goals or passion with that of your startup’s. | @clairescapades, Peatix Singapore
  25. 25. Why do you want to host an event to build a community for your startup? | @clairescapades, Peatix SingaporeQuestion #2
  26. 26. | @clairescapades, Peatix SingaporeQuestion #2 Defining your objectives will help to shape decisions in planning the event and to measure the success of it.
  27. 27. What will your community want or value? | @clairescapades, Peatix SingaporeQuestion #3
  28. 28. | @clairescapades, Peatix SingaporeQuestion #3 Place yourselves in their shoes and figure out what value they will want in exchange for their time and money invested into attending your event.
  29. 29. | @clairescapades, Peatix SingaporeQuestion #4 When and where is the most convenient or fitting for your event?
  30. 30. | @clairescapades, Peatix SingaporeQuestion #4 Think about what a typical day or week is like in the life of your community and set your event at a time that would best suit their schedules.
  31. 31. | @clairescapades, Peatix SingaporeQuestion #4 Host your event at an accessible place with a vibe that complements your community.
  32. 32. Question #5 How can you get the word out to your community? | @clairescapades, Peatix Singapore
  33. 33. Create an event landing page that conveys the value your event will bring to your community. Question #5| @clairescapades, Peatix Singapore TRY PEATIX! ● Create landing pages ● Grow your following ● Get discovered!
  34. 34. Promote it on channels that your community will look for information on be it social media, online or print media and so on. Question #5| @clairescapades, Peatix Singapore
  35. 35. Events that are valuable to your community can be a powerful way for your startup to build meaningful relationships offline.
  36. 36. DOWNLOAD FREE EBOOK Learn to ask the right questions to kickstart amazing events.
  37. 37. Suling Wong Produced by Claire Ding Original article by
  38. 38. Share this if you liked it! Share on TwitterShare on Facebook

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