Quick one-sheeter highlighting the driving values behind virgin america, and how it translates to the product they offer

1. Virgin America
Vision
Approach
Create an airline that people love by
• Understand our guests: what they
fighting mediocrity in the industry
really want and don’t want
Values
• Leverage innovation for a better
experience throughout the journey
• Connect emotionally via a rich
spectrum (make them smile)
• Challenge convention in a hip,
proactive and fun way
• Fight for the consumer in places
where they are getting a raw deal
Pre-Flight
Consumer Touchpoints
In-Flight