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User Generated
Communities Usability


Pedro Custódio
3rd Usablity Seminar
04.04.2007
Lisbon, Portugal
web 1.0



Information
web 1.0


User
=
Consumer
web 1.0
web 2.0



User
web 2.0


User
=
Consumer + Producer
web 2.0
web 2.0 Social Web

“ The Social Web refers to an open global distributed data
sharing network similar to today's World Wi...
Social Web
User
=
Consumer +
Producer +
Editor
Social Web


User
=
Center of the Universe
Communities
com·mu·ni·ty
1. a social group of any size whose members reside in a specific locality,
share government, and ...
Communities

          Information

      Virtual Community

        User Interaction

         Virtual Space
Communities
Multiple dimensions of a
                                       Professional
community:

                     ...
Communities
Every Community evolves
around a theme!


Flickr: photos / ThreadLess: t-shirts / Twitter: comunication / Word...
Communities
Membership steps:


Visitor
> Guest
   > Consumer
      > Member
Communities

We can classify
communities under 3
distinct types...
Communities

low social interaction
Communities


A community that requires low or no activity from its members.
Communities
communities

around “products”
communities centered around products or contents, originally
produced or augmen...
Communities

highly collaborative
communities


Communities born from already pre-existing physical
communities or systems.
Better Usability
means

Better Communities
?
YeS
How?
It’s not enough to design
user centered
interfaces...
we also need to design
community centered
interfaces (CCI)!
Features
oriented for more
advanced users...
... (typically) drive away
less experienced users!
Graphic extracted from Alan Cooper’s book: “About Face 2.0”
Graphic extracted from Alan Cooper’s book: “About Face 2.0”
Graphic extracted from Alan Cooper’s book: “About Face 2.0”
Communities
A successful community normally implies
(among other factors) that it:
  • allows and fosters personalization;...
Personalization


Through personalization, we can
foster self and free expression
inside the community
Personalization

The user PROFILE it’s his virtual
identity, is personality and skills
aggregator. It’s the bridge between...
Personalization
Personalization
Personalization
Personalization


         Avatars
Personalization
Personalization
Participation

Spaces within the community
dedicated to participation: comments,
forums, chats, groups and even blogs
help...
Participation
Participation
Participation
Conversational Design

Design of applications/systems
that not only allow but also
foster conversation among it’s
users.
Conversational Design

The conversation flows within
communities, however the community
itself only facilitates the conver...
Conversational Design
Conversational Design
Conversational Design
Conversational Design
Conversational Design

Incorporação de ferramentas de
partilha, que fomentem a partilha de
informação dentro e fora da
com...
Conversational Design
Conversational Design
Conversational Design
Conversational Design
Scalable Platform

Helping produce content by allowing
re-mixing pre-existing contents, co-
creating new contents and shar...
Scalable Platform


      API’s
     open and well documented
Social Design

Every community requires
to provide some sort of
social features to it’s
members
Social Design
Social Design


Explicit vs Implicit
social features
Social Design

Contacts / Friends
Friends list is the new center of the universe!

“Through others I define myself”
Portug...
Social Design
Social Design
Social Design
Social Design
Social Design


Explicit vs Implicit
social features
Social Design
Social Design
Social Design
Social Design
Social Design
     “FoF - Friends of Friends”
Social Design
Social Design



Reputation
Social Design


Not all users
are equal!
Social Design

                VIP’s
Karma
     User Stats
Social Design
Conclusions


Design having in mind the
user needs first!
Conclusions


Systems developed by experts,
usable by non experts!
Conclusions

Carefully plan the social
interactions, in particular the
features that facilitate them.
Conclusions

Allow and foster personalization,
production and sharing of new
content inside the community.
Conclusions
Design and implement a
reputation system within the
community, one will allow
members to build a reputation
th...
Conclusions

Base your community on
scalable platform
right from day one!
Questions?
Thank you!
Pedro Custódio
pedro.custodio@gmail.com
http://blog.centopeia.com
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
User Generated Communities Usability
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User Generated Communities Usability

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This was my presentation for the 3rd Usability Forum in Portugal, the idea was to mix usability with online community design, and try to determine the usability guidelines for the user generated communities online.

Publicado en: Empresariales, Tecnología
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User Generated Communities Usability

  1. 1. User Generated Communities Usability Pedro Custódio 3rd Usablity Seminar 04.04.2007 Lisbon, Portugal
  2. 2. web 1.0 Information
  3. 3. web 1.0 User = Consumer
  4. 4. web 1.0
  5. 5. web 2.0 User
  6. 6. web 2.0 User = Consumer + Producer
  7. 7. web 2.0
  8. 8. web 2.0 Social Web “ The Social Web refers to an open global distributed data sharing network similar to today's World Wide Web, except instead of linking documents, the Social Web will link people, organizations, and concepts. ”
  9. 9. Social Web User = Consumer + Producer + Editor
  10. 10. Social Web User = Center of the Universe
  11. 11. Communities com·mu·ni·ty 1. a social group of any size whose members reside in a specific locality, share government, and often have a common cultural and historical heritage. 2. a locality inhabited by such a group. 3. a social, religious, occupational, or other group sharing common characteristics or interests and perceived or perceiving itself as distinct in some respect from the larger society within which it exists (usually prec. by the): the business community; the community of scholars. 4. a group of associated nations sharing common interests or a common heritage: the community of Western Europe. 5. Ecclesiastical. a group of men or women leading a common life according to a rule. 6. Ecology. an assemblage of interacting populations occupying a given area. 7. joint possession, enjoyment, liability, etc.: community of property. 8. similar character; agreement; identity: community of interests. 9. the community, the public; society: the needs of the community.
  12. 12. Communities Information Virtual Community User Interaction Virtual Space
  13. 13. Communities Multiple dimensions of a Professional community: Location Psychological Identity .... Objectives
  14. 14. Communities Every Community evolves around a theme! Flickr: photos / ThreadLess: t-shirts / Twitter: comunication / Wordpress: blogs / Last.FM: music / Del.icio.us: bookmarks / ...
  15. 15. Communities Membership steps: Visitor > Guest > Consumer > Member
  16. 16. Communities We can classify communities under 3 distinct types...
  17. 17. Communities low social interaction Communities A community that requires low or no activity from its members.
  18. 18. Communities communities around “products” communities centered around products or contents, originally produced or augmented through the social features of the community. This type of community already requires a stronger interaction between its users.
  19. 19. Communities highly collaborative communities Communities born from already pre-existing physical communities or systems.
  20. 20. Better Usability means Better Communities ?
  21. 21. YeS
  22. 22. How?
  23. 23. It’s not enough to design user centered interfaces...
  24. 24. we also need to design community centered interfaces (CCI)!
  25. 25. Features oriented for more advanced users...
  26. 26. ... (typically) drive away less experienced users!
  27. 27. Graphic extracted from Alan Cooper’s book: “About Face 2.0”
  28. 28. Graphic extracted from Alan Cooper’s book: “About Face 2.0”
  29. 29. Graphic extracted from Alan Cooper’s book: “About Face 2.0”
  30. 30. Communities A successful community normally implies (among other factors) that it: • allows and fosters personalization; • incentives sharing and participation; • facilitates content/information production; • sbe based on top of an scalable platform; • nurtures the so called social interactions;
  31. 31. Personalization Through personalization, we can foster self and free expression inside the community
  32. 32. Personalization The user PROFILE it’s his virtual identity, is personality and skills aggregator. It’s the bridge between the real and the virtual person.
  33. 33. Personalization
  34. 34. Personalization
  35. 35. Personalization
  36. 36. Personalization Avatars
  37. 37. Personalization
  38. 38. Personalization
  39. 39. Participation Spaces within the community dedicated to participation: comments, forums, chats, groups and even blogs help raise the feeling of belonging between users and increase the value within the community.
  40. 40. Participation
  41. 41. Participation
  42. 42. Participation
  43. 43. Conversational Design Design of applications/systems that not only allow but also foster conversation among it’s users.
  44. 44. Conversational Design The conversation flows within communities, however the community itself only facilitates the conversation thru its interfaces it should never try to control the conversation!
  45. 45. Conversational Design
  46. 46. Conversational Design
  47. 47. Conversational Design
  48. 48. Conversational Design
  49. 49. Conversational Design Incorporação de ferramentas de partilha, que fomentem a partilha de informação dentro e fora da comunidade
  50. 50. Conversational Design
  51. 51. Conversational Design
  52. 52. Conversational Design
  53. 53. Conversational Design
  54. 54. Scalable Platform Helping produce content by allowing re-mixing pre-existing contents, co- creating new contents and sharing and importing contents with other externl services.
  55. 55. Scalable Platform API’s open and well documented
  56. 56. Social Design Every community requires to provide some sort of social features to it’s members
  57. 57. Social Design
  58. 58. Social Design Explicit vs Implicit social features
  59. 59. Social Design Contacts / Friends Friends list is the new center of the universe! “Through others I define myself” Portuguese saying: “Tell me who you go out with, and I’ll tell you who you are!”
  60. 60. Social Design
  61. 61. Social Design
  62. 62. Social Design
  63. 63. Social Design
  64. 64. Social Design Explicit vs Implicit social features
  65. 65. Social Design
  66. 66. Social Design
  67. 67. Social Design
  68. 68. Social Design
  69. 69. Social Design “FoF - Friends of Friends”
  70. 70. Social Design
  71. 71. Social Design Reputation
  72. 72. Social Design Not all users are equal!
  73. 73. Social Design VIP’s Karma User Stats
  74. 74. Social Design
  75. 75. Conclusions Design having in mind the user needs first!
  76. 76. Conclusions Systems developed by experts, usable by non experts!
  77. 77. Conclusions Carefully plan the social interactions, in particular the features that facilitate them.
  78. 78. Conclusions Allow and foster personalization, production and sharing of new content inside the community.
  79. 79. Conclusions Design and implement a reputation system within the community, one will allow members to build a reputation thru participation.
  80. 80. Conclusions Base your community on scalable platform right from day one!
  81. 81. Questions?
  82. 82. Thank you!
  83. 83. Pedro Custódio pedro.custodio@gmail.com http://blog.centopeia.com

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