Orcon launched a campaign featuring Mr Iggy Punk to promote faster broadband and streaming. The campaign included 200 DIY videos posted in 10 days that received over 100,000 views and gained 3,500 new Facebook friends for Orcon, providing over NZ$650,000 in unpaid media. The campaign led to a 30% increase in sales and was recognized as the best integrated campaign led by direct marketing.

2. FASTER BROADBAND

8. OF NEW ZEALAND!

9. SO..

16. STREAMING

21. DO IT YOURSELF

28. MR. IGGY PUNK

29. MR. IGGY PUNK

31. POP!

37. STREAMING
+
D.I.Y.
+
SOCIAL

44. SHOW ME THE MONEY!

46. 200 VIDEOS IN 10 DAYS
100.000+ VIEWS
3.500 NEW ORCON
FACEBOOK FRIENDS

47. NZ$650.000
IN UNPAID MEDIA BEFORE THE TV ADS
+30% SALES

48. BEST INTEGRATED CAMPAIGN LED
BY DIRECT MARKETING

49. VALHEU!