@ThoughtBurst1 has 2,176 total followers and we've mapped the digital footprints of every one of them.

1. Social Audience Report
Key Metrics: @ThoughtBurst1 | Mar - 31 - 2012
Total Followers
Total Followers
@ThoughtBurst1 has 2,176 total followers and we've mapped the digital footprints of
2,176 every one of them. We then segment the audience into Consumers, Businesses,
Private, and Unknown (which is a mix of anonymous and spam).
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers,
Businesses or Private accounts; the higher the ratio the healthier the audience.
1,381 63% Consumers are defined as individuals who are publicly identifiable, determined by
Andy Pritchard
over 30 factors.
@ThoughtBurst1 | Oct 27 2010
Social Pull Social Pull
President & CEO of ThoughtBurst, a strategic
Pull is an audience-based metric that measures an audience's transparency, level
consulting firm specializing in Customer
of social participation and their total consumer reach, as compared to the average
experience, Social media response, Contact
center assessment, Social CRM 62x social audience. In calculating a Pull score, we value quality above mere quantity
and include active and passive audience members. The more transparent, active
and connected the audience the larger the social Pull.
Social Audience Breakdown
Tweets 637 Insights:
Followers 2,177 @ThoughtBurst1 has a
average consumer ratio
Following 2,092 compared to other
accounts.
AUDIENCE
BREAKDOWN

2. Audience Crossover
Insights:
@ThoughtBurst1 and
@ThoughtBurst1-friends
share 1 followers.
Audience Crossover
Audience Reach Insights
Andy Pritchard
Insights:
@ThoughtBurst1 | Oct 27 2010
On average each of
@ThoughtBurst1
fans/followers can
President & CEO of ThoughtBurst, a strategic potentially reach 126,473
consulting firm specializing in Customer people
experience, Social media response, Contact
center assessment, Social CRM
Average
Network Size
Tweets 637 Insights:
- 37% of
Followers 2,177 @ThoughtBurst1's
consumer audience have
501 - 5k connections.
Following 2,092
Network Size
Breakdown

3. Audience Social Insights
Insights:
@ThoughtBurst1's 11125
consumer audience is
active on atleast 6,250
social profiles and/or
blogs.
Social Media
Use
Insights:
421% of
@ThoughtBurst1's
Andy Pritchard consumer audience has
been matched to a
@ThoughtBurst1 | Oct 27 2010 Facebook profile.
@ThoughtBurst1's
consumer audience uses
President & CEO of ThoughtBurst, a strategic Quora more than the
consulting firm specializing in Customer average.
experience, Social media response, Contact
center assessment, Social CRM
Social
Memberships
Tweets 637
Insights:
Followers 2,177
331% of
@ThoughtBurst1's
Following 2,092 consumer audience have
been identified as a
Blogger.
Online
Activities

4. Audience Demographics Insights
Insights:
@ThoughtBurst1's
audience is 73% male
and 27% female.
Andy Pritchard GENDER
@ThoughtBurst1 | Oct 27 2010
President & CEO of ThoughtBurst, a strategic
consulting firm specializing in Customer
experience, Social media response, Contact Insights:
center assessment, Social CRM
35% of
@ThoughtBurst1's
audience is between 36 -
45.
Tweets 637
Followers 2,177
Following 2,092 AGE RANGE

5. Audience Demographics Insights
Insights:
Compared to the average,
@ThoughtBurst1's female
audience is more in the
age range of 46 - 55.
AGE BY GENDER
Andy Pritchard FEMALE
@ThoughtBurst1 | Oct 27 2010
President & CEO of ThoughtBurst, a strategic
consulting firm specializing in Customer
experience, Social media response, Contact
center assessment, Social CRM Insights:
Compared to the average,
@ThoughtBurst1's male
audience is more in the
age range of 46 - 55.
Tweets 637
Followers 2,177
AGE BY GENDER
Following 2,092 MALE

6. Audience Geographic Insights
Insights:
@ThoughtBurst1 has
more people from Atlanta,
Georgia, USA than
average.
TOP 10 CITIES
Andy Pritchard
@ThoughtBurst1 | Oct 27 2010
President & CEO of ThoughtBurst, a strategic
consulting firm specializing in Customer
experience, Social media response, Contact
center assessment, Social CRM Insights:
@ThoughtBurst1 has
more people from
Massachusetts, USA than
average.
Tweets 637
Followers 2,177
Following 2,092 STATES

7. Audience Geographic Insights
Insights:
@ThoughtBurst1 has
more people from USA
than average.
COUNTRY
Andy Pritchard
@ThoughtBurst1 | Oct 27 2010
President & CEO of ThoughtBurst, a strategic
consulting firm specializing in Customer
experience, Social media response, Contact
center assessment, Social CRM
Tweets 637
Followers 2,177
Following 2,092

8. Audience Interests Insights
Insights:
Compared to the averge
audience,
@ThoughtBurst1's top
three interests are
Business, Technology,
and Literature.
INTEREST
Andy Pritchard
AFFINITY
@ThoughtBurst1 | Oct 27 2010
President & CEO of ThoughtBurst, a strategic
consulting firm specializing in Customer
experience, Social media response, Contact
center assessment, Social CRM
Tweets 637
Followers 2,177
Audience Education Insights
Following 2,092
Insights:
@ThoughtBurst1's
followers attended 'state
college's more than
average.
EDUCATION
TYPE

9. Audience Career Insights
Insights:
@ThoughtBurst1's
consumer audience has a
high level of income
compared to the average.
INCOME LEVEL
Insights:
Compare to average
audience
@ThoughtBurst1's top
three industries are
Hardware, Technology,
Andy Pritchard and Software.
@ThoughtBurst1 | Oct 27 2010
President & CEO of ThoughtBurst, a strategic
consulting firm specializing in Customer
experience, Social media response, Contact
center assessment, Social CRM
Tweets 637
INDUSTRY
Followers 2,177
Following 2,092