The document is a social media report for @geoffliving that provides key metrics and insights about his Twitter audience. It shows that he has 14,432 total followers, a social pull of 267x (meaning his followers are highly connected), and that his audience is primarily located in Washington, D.C. and interested in business, politics, and food. The report also finds that his followers tend to be more highly educated and have higher incomes than a typical Twitter audience.

1. Social Follower Report
Key Metrics: @geoffliving | Jun - 16 - 2012
Total Followers
Total Followers
@geoffliving had 14,432 Twitter followers and we've classified the ones we could into
14,432 Consumer, Business, and Private (i.e. locked) accounts. The rest, which we label
Unidentified, are an assortment of anonymous and spam accounts, which we do not
factor into our audience metrics.
Social Pull
Social Pull Pull is a good measure of how influential @geoffliving's audience is, compared to the
average Twitter account - 1x is average, 2x is twice as much as average, and so on.
Geoff Livingston 267x Influence, for the purposes of this calculation, is gauged by how well connected
@geoffliving' followers are across sixty social sites, compared to the average
@geoffliving | Mar 23 2007
consumer. A higher Pull suggests you have important people in your audience, and
are thus better able to spread your message far and wide.
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Tweets 50,467
Followers 14,443
Following 1,535

2. Social Audience Composition
AUDIENCE
BREAKDOWN
Geoff Livingston
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Audience Crossover
Insights:
@geoffliving and
@geoffliving-friends
share 1 followers.
Tweets 50,467
Followers 14,443
Following 1,535
Audience Crossover

3. Audience Reach Insights
Insights:
» On average, each of
@geoffliving's followers has
5,260 connections across
all social media platforms.
Therefore, @geoffliving
can potentially indirectly
reach 45,654,459 (8,679 x
5,260) people.
Average
Network Size
Geoff Livingston
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Insights:
» 56% of @geoffliving's
consumer audience have
501 - 5k connections.
Tweets 50,467
Followers 14,443
Following 1,535
Network Size
Breakdown

4. Audience Social Insights
Insights:
» @geoffliving's consumer
audience is active on at
least 24,846 social profiles
and/or blogs.
Social Media Use
Insights:
» 46% of @geoffliving's
followers have Facebook
profiles.
Geoff Livingston » @geoffliving's has more
followers who use Quora
@geoffliving | Mar 23 2007 than does the typical
Twitter user.
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Social
Memberships
Tweets 50,467
Followers 14,443
Insights:
Following 1,535 » 39% of @geoffliving's
consumer audience have
been identified as a *Geo
Location.
Online
Activities

5. Audience Demographics Insights
Insights:
» *Statistics based on 87%
of @geoffliving's followers,
whose sex we were able to
determine
GENDER
Geoff Livingston
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change. Insights:
» 35% @geoffliving's
audience is between 36 -
45.
» *Statistics based on
32% of @geoffliving's
Tweets 50,467 followers, whose age we
were able to determine by
Followers 14,443 identifying through social
profile or public records
Following 1,535 AGE RANGE data

6. Audience Demographics Insights
Insights:
» Compared to the
average @geoffliving's
female followers tend to be
more in the 36 - 45 age
range.
AGE BY GENDER
Geoff Livingston FEMALE
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Insights:
» Compared to the
average @geoffliving's
male followers tend to be
more in the 46 - 55 age
range.
Tweets 50,467
Followers 14,443
Following 1,535 AGE BY GENDER
MALE

7. Audience Geographic Insights
Insights:
» @geoffliving has a
higher percentage of
followers from Washington,
District of Columbia, USA
than the typical Twitter
user.
TOP 10 CITIES
Geoff Livingston
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Insights:
» @geoffliving has a
higher percentage of
followers from District of
Columbia, USA than the
typical Twitter user.
Tweets 50,467
Followers 14,443
Following 1,535 STATES

8. Audience Geographic Insights
Insights:
» @geoffliving has a
higher percentage of
followers from USA than
the typical Twitter user.
COUNTRY
Geoff Livingston
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Tweets 50,467
Followers 14,443
Following 1,535

9. Audience Interests Insights
Insights:
» Compared to the
average audience,
@geoffliving's audience's
top three interests are
Business, Politics, and
Food.
INTEREST
Geoff Livingston
AFFINITY
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Tweets 50,467
Followers 14,443
Audience Education Insights
Following 1,535
Insights:
» @geoffliving's followers
attend Ivy League school's
more than the average
Twitter audience.
EDUCATION
TYPE

10. Audience Career Insights
Insights:
» @geoffliving's consumer
audience has a high level of
income compared to the
average.
INCOME LEVEL
Insights:
» Compared to the
average audience
@geoffliving's top three
Geoff Livingston industries are Media, Public
Sector, and Software.
@geoffliving | Mar 23 2007
Marketing Strategist. Co-author, Marketing in the
Round. Author, Welcome to the Fifth Estate.
Agent for change.
Tweets 50,467
INDUSTRY
Followers 14,443
Following 1,535