Time to one up your CRO skills. Get to know your customers better and discover key tactics to using emotional targeting and persuasion on your landing pages along with a framework and checklist for running meaningful AB tests.
21. ABOUT ME ABOUT OUR INDUSTRY
Strength Weakness Opportunities Threats
Trust
Like everyone
else
Variety
Hard work
*
Everyone is
the same
*
It’s not for me
22. Like everyone else Everyone is the same
Weakness Threats
It’s Hard Work
SWOT Results
It’s not for someone like me
24. Zamzara via Visualhunt.com / CC BY-NC-ND
The Emotional Content Strategy
It’s not like everything else
You are NOT like everyone else, you DESERVE the best.
We will easily find someone special for you.
29. Emotions Elements Words Visual Color
Competitor’s
Emotional
Triggers
Hope, trust,
simplicity
Many people
vs. couples,
social proof
Safe, Secure,
Join, Many,
Success,
Simple, Easy
Many profiles,
couples having
fun
Blue, pink
Our Emotional
Triggers
Unique, smart,
simple,
exclusive
Testimonials,
scientific,
exclusive
groups
Unique, YOU,
potential,
simple, fun
Success stories,
authority symbols,
power couples,
celebrities
Orange,
blue, green
Brainstorm Test Hypotheses
Emotional Targeting Content Framework