See how moderated user testing is a proven tactic to gain valuable insights that you could never think of yourself. Learn how these discoveries turned into dramatic results for website growth.
[CXL Live 16] You Can’t Make This Stuff Up by Alex Harris
1.
2. CR is a measure of your ability to persuade visitors to
take the action you want them to take. It’s a reflection
of your effectiveness and customer satisfaction.
For you to achieve your
goals, visitors must
first achieve theirs.
Bryan Eisenberg
Godfather of Conversion Optimization
“
8. • Leading the participant
• Interrupting or intervening at the wrong time
• Teaching or training rather than observing and listening
• Not following a script or checklist
• Arguing with the participant
13. 6/6 Negative about chat.
Redesign chat.
1/6 Old iMac.
Fix CSS bugs.
Which is right for me?
Number of blades?
Installation?
FAQs.
5/65/6 Would opt-in when
ready to purchase.
Want discounts.
Home: Pop-Up Home: Nav & Chat Category: Selection
14.
15. What if I order the
wrong size?
Clear return policy
and FAQ section in
product description.
5/6