Phil Hendrix
19 SlideShares 121 Seguidores 150 Siguiendos
Personal Information
Organización/Lugar de trabajo
Greater Atlanta Area, GA United States
Ocupación
Director immr
Sector
Telecom / Mobile
Sitio web
www.immr.org
Acerca de
Dr. Phil Hendrix wears three hats - he is the founder and director of immr, an industry analyst (previously with Gigaom Research), and advisor to startups in digital and mobile. Focusing on market opportunities for disruptive new products and services, Dr. Hendrix helps clients validate product-market fit, develop compelling value propositions, and spur growth and adoption. Within the digital landscape, much of Phil's work is at the intersection of mobile, location and social (SoLoMo), M-commerce and mobile payments. Specialties: Innovation, disruptive strategy, mobile, location, marketing
Datos de contacto
Etiquetas
mobile market research innovation social tablets value proposition marketing startups behavioral economics gamification m-commerce market adoption testing new products venture capital positioning market size strategy lbs mobile apps enterprises customer needs customer experience disruptive innovation engagement big data location #imediasummit m-payments algorithms signals data digital consumers shopping apps #consumer #ux #retailing #mobile loyalty mobile social strategy customer service mobile social consumers engagement strategy market mobile customer loyalty strategy marketing behavior change mobile tablets price ipad elasticity survey resear mobile m-commerce lbs social research technology ctia pricing choice modeling elasticity ipad mobile device tablets smart phones market adoption mobile device smart phones location-based services geoloco mobile devices geo location-based services wireles market potential new-to-market products statistics demand google
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