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三下產品開發-Open sleeve Presentation
1.
5th Uneec Applied
Design Award Designer‧Presenter 吳沛文
2.
美國人Jay Sorensen,於1991年在一次 意外中將熱咖啡翻倒在大腿上。因此, 他設計出了一個可套在咖啡杯上的隔熱 紙套,這就是日後我們常見的Java Jacket 咖啡杯套。
3.
挑戰對象 Java Jacket Coffee
Sleeve 。全美四大杯套出品公司之一 。累計銷售量超過10億個 。客戶橫跨大小咖啡店、連鎖店
4.
1.
2. 挑戰切入點 3. 4.
5.
概念發展
6.
概念定案 開放式杯套
捲筒收納 波浪紋隔熱 扣合相接
7.
Open Sleeve是一個新型態的咖啡隔熱杯套,適用於 便利商店及連鎖咖啡店,讓業者可以提供給消費者更 便宜、更環保、以及更通用的貼心服務。
8.
將傳統的咖啡杯套拆開,成為開放式,將會創造更多可能 性。
9.
扣合孔有兩處,讓咖啡杯和 鐵鋁罐都可以方便使用。
1.
10.
將傳統咖啡套展開,除了能創造雙倍的平面廣告空間,內面也可以當作 集點卡使用,集滿即可免費兌換一杯,促使消費者多次使用,改善用過 即丟的現象,促進環保。 以一張集點卡若有八格為例,一張Open Sleeve就有八倍的使用價值。
2.
11.
Coffee Statistic Report
in USA: 每年140億個杯套 = 127萬噸紙 = 350萬棵樹 使用Open Sleeve: 若有一半的人重複使用8次 賣140億杯次只需要31億個杯套 = 28萬噸紙 = 77.5萬棵樹 少砍了272.5萬棵樹 Java Jacket Open Sleeve
12.
Open Sleeve採用100%再生 紙, 並且有局部波浪紋設計,加強 隔熱效果。紙張採單層紙材,不 使用任何複合性材料或黏著劑。
+ Glue = Java Jacket + Glue = Open Sleeve 3.
13.
捲筒的多量裝設計,不但可以方便店員 快速取用、補貨,也適用於消費者自行 取用的模式。捲筒型態佔用體積較小, 有利於節省運送成本與店面空間。
4.
14.
Because I care 關心所有人,關心大自然 身為設計師‧我挑戰極限
Thank you
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