1. Welcome to our attendees: UCF Business Incubation Program (UCFBIP) UCF Venture Lab/Tech Transfer Office Florida Economic Gardening Institute Florida Business Incubation Association (FBIA) Jump Start Your Social Media

2. Jump Start Your Social Media

3. “George Bernard Shaw said, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement. Brian Solis, Sociologist and Published Author

4. Jump Start Your Social Media Learn how to manage your Facebook Fan Page Create your Linkedin Profile How to build your Linkedin connections Develop a marketing strategy for your Facebook Fan page and Linkedin Profile What you need to know to develop your Social Media Policies for your clients and employees

5. Why Social Media? During the average20-minute periodin 2010, there were1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted. (AllFacebook.com) 3.08 billion will be spent to advertise on Social Media networking sites in 2011, a 55% increase over 2010 (eMarketer) With over 750 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day.(DigitalBuzz.com)

6. It’s All About The Conversation Social Media isn’t a one-way marketing tool but a place where you canengage and participate in an exchange with the communityto tell them about your business.

7. Fish Where The Fish Are Social Media Marketing is a lot like fishing – fans swim together in the big ocean and companies try to catch them To be successful, scan the ‘seascape’ and learn more about the fish that you’re trying to reach Connect with the right school (community) and you can catch the Big Fish!

8. When we were in school, getting an “F” was a bad thing

9. In Social Media, it’s all about the three F’s: Friends, Fans and Followers

12. Facebook isFREE

13. Use Facebook to share blog, posts, and business updates with other Facebook users

15. Facebook Fan Page

18. Facebook.com/pages

22. Why Your First 25 Fans are Important Once you reach 25 fans on your Facebook Fan Page, you’ll be able to register for a BRANDED user name (a vanity URL) for your Facebook Page. Be sure that the Facebook Fan Page user name you choose is the one that you want! www.facebook.com/username

24. Facebook isn’t about generating “sales,” it’s about developing relationships

25. What are your most important sections on your Facebook Fan page?

26. Let’s Review the Fan Page

28. Marketing Strategy for Your Facebook Fan Page What one word describes you and your business? Example: Disney = Magic

31. Remember its about the conversation – DON’T sell but find ways to inform, educate and entertain

34. Linkedin connects you to your business contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

37. You can thenform enduring connectionsby inviting business contacts to join Linkedin and connect to you.

39. Creating Your Linkedin Profile

40. Develop Your Linkedin Profile

41. Everyone meet Winston … Winston …. this is everyone …

42. Everyone meet Winston … Winston …. this is everyone …

44. Leveraging Your Network Create a profile that represents you and your business List your current and past positions as well as your educational background. Include educational certifications. Add a profile picture! People want to connect with other people, not a company. Create a descriptive summary about your background and the services your business provides. Help the right people and opportunities find you!

45. Grow Your Linkedin Network Post a question or answer a question in Linkedin Groups – connect with other professionals and establish yourself as an expert in your field Join industry and alumni groups related to your business

46. Marketing Strategy for Linkedin Look up someone’s profile BEFORE you meet them. Learn more about their background and see what you both have in common to start the conversation when you meet in person. Search for other professionals for referrals based on recommendations from the connections in your network. Collaborate with other professionals for research.

47. When using the Linkedin Community You are always in control of who you invite You can always decline an invitation to connect You are rarely inundated with invitations Ask your first-level connections to introduce you to their first-level contacts

48. How do I do it all? Update multiple networks – Facebook, Linkedin, Twitter and even your blog in Wordpress, all in one step!

49. Social Media Policies Do not post confidential or proprietary information about the University of Central Florida, students, employees, or alumni. Adhere to all applicable university privacy and confidentiality policies. Some University social media sites don’t permit friends, followers or the general public to create new posts. For example: Facebook and blog pages or accounts should not give ‘everyone,’ ‘friends’ or ‘followers’ access to their wall or the ability to post.

50. Social Media Policy for Content You hope that the conversations follow the rules of ‘polite discourse’ and ask that participants treat each other, as well as your employees, with respect. Your employees should not post or approve post comments that include: Profanity and vulgar or abusive language Threats of physical or bodily harm Sensitive information (for example, information that could compromise public safety, intellectual property or national security) Offensive terms. For example, that target specific ethnic or racial groups

51. What to include in your Social Media Policy Include same guidelines for interacting with students, parents, alumni, donors, media, and other university constituents apply online as in the real world. Be aware that a presence in the social media world is or easily can be made available to the public at large. This includes prospective students, current students, current employers and colleagues, and peers.

52. What to include in your Social Media Policy Accounts created for offices and departments should not be tied to employee personal information—email addresses, passwords, etc. Department administrators are not monitoring Facebook, but may act on any violations of law or university policy if brought to their attention. Just because you don’t want them to look at your page doesn’t mean they can't or won't.

53. Social Media Policy: Your Personal Facebook Profile Page When you identifying yourself as an employee of your department within a social network, you are now connected to your colleagues, managers, and even the University’s students, prospective students, donors, parents, and other friends. Your online postings should always represent your personal point of view and not necessarily that of your where you work. When posting your point of view, you should neither claim nor imply you are speaking on your Department’s behalf.

54. Just to recap …. Build your foundation with Facebook and Linkedin. Develop your Social Media marketing strategy to give you a direction to grow your network. Find ways for your posts to show you’re “human” and show off your unique voice. Use Social Media programs to research, connect and collaborate with other like-minded professionals. Utilize online tools so you can work smarter not harder.

55. If Social Media can drive and win revolutions, think what it can do for your business? QUESTIONS? Contact Penney Fox at Become a fan at www.facebook.com/FoxInteractiveFB www.foxinteract.com