ECR CZECH & SLOVAKIA
ECR SHRINK & OSA
ECR ASIA PACIFIC
ECR IS GROWING GLOBALLY
THE OBJECTIVE FOR ECR COMMUNITY 2018 IS TO
BROADEN MEMBERSHIP AND FOCUS ON DIGITAL
PARTNER PROGRAMME FOR
NEW MEMBERS OF ECR
The objective of promoting collaboration between
trading partners is timeless.
Many ECR Nationals are strong, thriving
associations with many years experience in
promoting collaboration within their domains.
These ECR Nationals are acutely aware of the
challenges and barriers facing new or small ECR
To this extent, new members of ECR Community
may “partner” with an existing and experienced
ECR National who can assist their development.
QUARTERLY MEETINGS 2018
1.5 day meeting
Physical & Virtual attendance possible
ECR Nationals Updates
ECR Community Members Updates
ECR Community Project Updates
Shrink & OSA Updates
Insight & Expert presentations
Local presentation / store tours 4
ECR COMMUNITY MEMBERSHIP
ECR Community is completely
funded by membership
ECR Nationals & GS1
Associations €3k – €5k p.a.
depending on size.
Industry Associations &
Representative Groups = €5k
ECR Community is a not for profit association.
Directors are selected by ECR National Associations.
Co-Chairs & Directors
• Declan Carolan, ECR Ireland
• Tomas Martoch, ECR Czech & Slovak Republic
• John Fonteijn, ECR Shrink & OSA Group
• Xavier Hua, Treasurer/ECR France
• Maximillian Musselius, ECR Russia
• Silvia Scalia, ECR Italy
• Harri Sivula, ECR Finland
Marketing & Communications Manager
• Eileen Cahill, ECR Community
ECR DIGITAL TOOLSET PROJECT
ECR Community is
assessing embarking on a
transformation project in
association with a leading
The proposal is to run a
research project to
develop a digital toolset.
SHRINK & OSA GROUP
The ECR Community Shrink & OSA Group is a retailer-
manufacturer working group focused on creating imaginative
new ways to, together, better manage the problems of on-
shelf availability, shrink and food waste. The rallying cry of
the group is "Sell More and Lose Less" and participation in
any of the regular meetings is free for any retailer or
Key focus: collaboration on industry wide problems
Out of Stocks
Unknown Loss (Shrink)
Food Waste (Damage, Mark Down, Out of Dates)
Thought leadership group over 2017:
57 unique retail organization’s
8 unique CPG organization’s
6+ academics and universities
Current Research Agenda
Self Scan, RFID, Returns, Inventory Record Accuracy, News &
Magazines and Collaboration
Any company can attend ECR Community Shrink & OSA
Group events – contact ECR Shrink Group for details.
SHRINK & OSA GROUP
Planning 4-5 Face to Face Meetings
(Feb, May, June, Sept, Nov)
Create Case Books of Successful
Publish Research Findings on RFID,
Inventory Accuracy, Collaboration
Model, Returns and Self Scan Research
Webinars, Workshops, Press Releases
Deliver Loss Prevention Innovation
Challenge (Dragons Den)
Refresh Website and boost LinkedIn
ECR Community hosted a Workshop in Prague (Nov 2017)
which focussed on new innovations that are helping to reduce
food waste through collaboration
Launch of ECR Community Food Waste Maturity Model in
association with Oliver Wyman & Kühne Logistics University
(KLU) in Hamburg.
Objective of the model is to prevent food waste by
“designing it out” of the supply chain.
3 strategic levers where better design can lead to a
reduction in food waste:
1. for fresher products Assortment: Innovative products and
packaging for longer shelf lives
2. Supply chain planning: The right quantity at the right time in the
3. Supply chain execution: End-to-end optimization and shorter
ECR Community Food Waste Newsletter outlines initiatives in
ECR Nationals across Europe.
Food Waste Webinars to be held in 2018
With leading academics from KLU Logistics University
Participation and case studies from Oliver Wyman
ECR COMMUNITY WEBSITE
Create and share compelling
content, build a greater
awareness of the work,
projects, events and output
from the ECR Community
Linked with Newsletter 2018
ECR Community Social Media
Linked In @ ECR
ECR SHRINK & OSA GROUP
Highlighting Events, Research
and Features plus Members
ECR Shrink Group Social Media
Linked In @ ECR Community
Shrink and OSA Group
European Supermarket Magazine (ESM)
covers ECR Community activities
At the heart of ECR is people
development. Developing the skill-
set of the sector’s employees is
crucial and promotes the need for
education and improved
knowledge. Ultimately, ECR
develops better collaborators.
Individuals with multi-disciplinary
competencies and an ability to
negotiate with trading partners to
unlock the “win-win” scenario and
provide best-in-class service for
consumers & shoppers.
THE ECR COMMUNITY DIGITAL
The retail and consumer goods industries will change more in the
next 10 years than the past 40. One primary force is
From what we know at the moment, we expect that shopping
behaviour & store design will change, routine purchases will be
automated, stores will become more experiential, AI & predictive
analytics will propel personalised shopping and robotics & chatbots
will become the norm.
There may be more as customers are leading the way in the use of
tech and retail is struggling to keep up. What is certain is that the
digital future of retail will be determined over the next decade as
game-changing technologies, new business models and digital
The ECR Digital Transformation Forum is an international industry-
driven forum that will focus on the digitalisation of the retail & CPG
In these disruptive times, the Forum
will help brands, retailers & service
To track the digital transformation of the
retail & CPG sector.
To have structured dialogue and exchange
with peers, digital innovators and leading
To understand appropriate new
technologies, data and business models.
To develop international links with US & far
To enable change in their organization
2018 WEBINAR SERIES
Two webinar series, each
stream 3 sessions
Shrink & OSA Group – RFID
& food waste
Demand-side – The Future of
Online CatMan & Digital
THE FUTURE OF ONLINE CATEGORY MANAGEMENT
In an increasingly online and Omni
Channel world, brands and retailers
need to rethink their approach to
With online retailing, there is no planned
and stacked shelf to draw in shoppers.
Success is less about the shelf space a
brand consumes, but the strength of its
content, how it performs for online store
search and how it engages consumers
across multiple channels.
ECR hosted 3 webinars in 2017
attended by 100-250 global demand-
The series will continue throughout 2018
The Future of
1. Tomorrow’s Category Management
How do Brands Achieve their Goals in a World
Without Planograms and Shelves
2. Availability in the Online Channel:
The influence of Online out of Stocks on
Consumer Behaviour and Sales
3. Content, Consideration and Online
How to drive the conversation online
2017 PROGRAMME – 3 GLOBAL WEBINARS FOR ECR MEMBERS
EFFICIENT CONSUMER RESPONSE (ECR)?
ECR - The Association ECR - The Concept
There are twenty National ECR Initiatives in Europe
who work closely together.
This network allows ECR Nationals to share the most
effective national projects often culminating in their
adoption across Europe.
These local networks are the most widespread
collection of retailers, consumer goods manufacturers
and service providers for the grocery sector in each
of their local domains. By aggregating the local
networks, the most powerful network of companies in
the European grocery sector is formed encompassing
domestic operators and multi-national concerns
This massive network allows the ECR to develop
relevant output, create widespread awareness and
encourage European-wide adoption.
ECR – THE CONCEPT
The purpose of ECR Community is to facilitate companies &
trading partners (retailers, manufacturers and service
providers) to collaborate for the benefit of consumers in a
“Transforming the way we work
together to fulfil consumer wishes
better, faster and at less cost”
During its existence, thousands of companies across
Europe have contributed to and implemented on a
national or European level this unique model of
excellence in collaboration across the consumer
This collaboration should be within the confines of
the Focus Areas of ECR.
Focus Areas of ECR
ECR – THE CONCEPT
The working together concept is as
relative to company inter-
departmental relationships as to
those relationships with external
A truly integrated strategy must
involve a retailer’s Buying and
Supply Chain Departments working
together with a supplier’s Sales and
As such, the majority of ECR’s
activity is within Supply side and
Demand side operations.
Supporting the business standards to
facilitate widespread collaboration
is essential as is the need for ECR to
be as relevant as possible by
identifying emerging trends and
defining better approaches for their
Logistics & Stock
Barriers between internal departments
Source – ECR Europe 1996
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