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WE ARE...




           Join Our Globally Expanding Team




PeopleBrowsr
    Kred | Playground | API | Enterprise Services | Labs
Visit our Careers Page for
                       Current Openings
            Business Development
                          Software Development
            Account Management
                            Operations
            Marketing

                San Francisco
 |   
 New York        
 |    
Sydney 
|         
London


PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
              2
MISSION




                To Assemble the
                Collective Intelligence
                Post by Post…

                And provide the best tools
                to Monitor, Filter, Engage and Analyze




PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
   3
MISSION




                To Assemble the
                                             Public posts
                Collective Intelligence
                                     from Twitter,
                                                                             Facebook, Blogs
                Post by Post…                                                and other social
                                                                             networks


                And provide the best tools
                to Monitor, Filter, Engage and Analyze




PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
                      4
MISSION




                To Assemble the
                Collective Intelligence
                                                                             10,000/sec
                Post by Post…                                                growing to
                                                                             100,000/sec

                And provide the best tools
                to Monitor, Filter, Engage and Analyze




PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
                  5
MISSION




                To Assemble the
                                  Kred Influence Measurement
                                                                  Playground
                Collective Intelligence
                          Social Analytics Platform
                                                                  PeopleBrowsr API 
                Post by Post
                                                                  Enterprise Services


                And provide the best tools
                to Monitor, Filter, Engage and Analyze




PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
                     6
TECH VISION




                To Build Advanced
                Conversation Technology to 
                Store
                Index
                Retrieve 

                Every public human
                conversation... 



PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
   7
TECH VISION




                To Build Advanced
                Conversation Technology to 
                Store
                                                 Over 30
                                                                       terabytes and
                Index
                                                 growing at 1
                                                                       terabyte/month
                Retrieve 

                Every public human
                conversation... 



PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
                8
TECH VISION




                To Build Advanced
                Conversation Technology to 
                Store
                                          Influence Measurement,
                Index
                    Community, Location,
                                          Gender, Relationship,
                Retrieve
                 Sentiment, Mentions



                Every public human
                conversation... 



PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
   9
TECH VISION




                To Build Advanced
                Conversation Technology to 
                Store
                Index
                     Fast, sub 1 second,
                                           thanks to SSDs,
                Retrieve 
                 affordable
                                                                    processors and
                                                                    fiber

                Every public human
                conversation... 



PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
           10
ENTERPRISE




                We find Brand Influencers

                In the Communities 
                they Influence

                Then Meaningfully Engage
                with them   




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
   11
ENTERPRISE




                We find Brand Influencers                                     Find Influential
                                                                            Brand
                                                                            Ambassadors
                In the Communities 
                                        in our vast
                                                                            conversation
                they Influence                                               Datamine with
                                                                            Kred


                Then Meaningfully Engage
                with them   




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
                     12
ENTERPRISE




                We find Brand Influencers

                In the Communities 
                                        From their Bios,
                                                                            words and
                they Influence                                               connections



                Then Meaningfully Engage
                with them   




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
                      13
ENTERPRISE




                We find Brand Influencers

                In the Communities 
                                                                            Design and
                they Influence                                               implement
                                                                            innovative
                                                                            social
                Then Meaningfully Engage
                                   campaigns

                with them   




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
                14
INDIVIDUALS
        
       

                We find new Relationships

                And Conversations

                Around whatever Interests 
                you today




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
   15
INDIVIDUALS




                                                                            Sharing 
                We find new Relationships                                    Big Data
                                                                            with our
                                                                            little
                And Conversations                                           brothers


                Around whatever Interests 
                you today




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
               16
INDIVIDUALS




                We find new Relationships
                                                                            Friends, Kred
                And Conversations                                           Influencers,
                                                                            Contacts,
                                                                            New
                Around whatever Interests 
                                 Communities

                you today




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
                   17
INDIVIDUALS




                We find new Relationships

                And Conversations                                           Places,
                                                                            Hobbies,
                                                                            News,
                                                                            People,
                Around whatever Interests 
                                 Topics,
                you today
                                                  Opinions




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
               18
Collective Intelligence
                                      
                  1,000 Days of Data…
                                                                        Social Vectors
                                                                        Connectedness

                                                                        Trust

                                                                        Relevance

                                                                        Influence
                         Over 10 Indexes for
                      filtering and categorizing
                        Persona

                                                                        Sentiment

                                                                        Breaking Trends



PeopleBrowsr
    Kred | Playground | API | Enterprise Services | Labs
                                                                    
                      19
Collective Intelligence
                                           
                 …from 100 million people


                                                                         MARKETERS
      100,000,000
                                                       DEVELOPERS
      PEOPLE
                                                                         BRANDS

                                                                         AGENCIES




PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
             20
Data Availability
                                     

                      Twitter posts and metadata
                      since November 2008


                      Facebook public posts
                      since June 2010


                      Two years of posts from more than
                      40 million blogs and forums

PeopleBrowsr
   Kred | Playground | API | Enterprise Services | Labs
Playground




                Playground is an all-inclusive social analytics platform
                for monitoring and engaging in the conversation and
                        identifying the most influential people
                               around any brand or topic.




PeopleBrowsr
            Kred | Playground | API | Enterprise Services | Labs
                                                                            
   22
Kred Measurable Influence
            Influence
                                   Outreach
            Community-Based
                            Offline Accomplishments
            Transparent
                                Interests and Affinities




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
       23
KRED

                             What Is Kred?
                   Kred is Measurable Influence
    Kred measures Influence and Outreach in communities connected by
    interests and affinities. 
    We sift 1,000 days of data, billions of tweets and keywords, topics,
    hashtags and personal connections to calculate Kred. 
                                         Influence
                                         Measures the ability to inspire action from others
                                         like retweeting, replies or new follows

                                         Outreach
                                         Measures generosity and rewards actions like
                                         engagement and willingness to spread a
                                         message




PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
                    24
Search
            Community Search
                         Retweet Analytics
            Post Effect
                              Degrees of Separation
            1,000 Days of                             Kred Influence Filters
            Conversations
                            Related Content



PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
     25
SEARCH

                                          Search
                     Topics, Locations, Communities
                                                  

      Hyper-target your search:
      1.    Select a community
      2.    Location
      3.    Topic




                     Create your own Community out of Bio keywords, specific
                     users, or mentioned Hashtags

PeopleBrowsr
             Kred | Playground | API | Enterprise Services | Labs
                                                                             
   26
SEARCH

                                        Search
                View important statistics around Keyword
                      Top Locations
                   Sentiment
                      Top Communities
                 Gender Statistics




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
   27
Engagement
            Cross-Network Search
                     Tweet Assignment
            1,000 Days Chart
                         Shared Accounts
            Streaming Analytics
                      Role Management
            Post Scheduling
                          Team Monitoring
            Post Effect Summary
                      Tag a User / Post

PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
   28
ENGAGEMENT

                    Cross-Network Search
                                       

                        Browse Networks with ease
                        Search a keyword in your source stream or a variety of 
                        other networks




     Search in blogs
     Search a keyword in the Google Blog Stream to 
     browse through content without leaving 
     Engagement Center




PeopleBrowsr
          Kred | Playground | API | Enterprise Services | Labs
                                                                          
        29
ENGAGEMENT

                     Monitor Team Members
                                        

         Click on a Team Member to monitor their activity in a dedicated tab




PeopleBrowsr
            Kred | Playground | API | Enterprise Services | Labs
                                                                            
   30
ENGAGEMENT

                             Stream Analytics
          Get all the analytics for your search in one Stack 




PeopleBrowsr
             Kred | Playground | API | Enterprise Services | Labs
                                                                             
   31
ENGAGEMENT

                         Post Actions




                                         Tag Users and Posts

                                         Add Notes

                                         Email Post 

                                         Assign 

                                         See Team Member Activity In Real Time




PeopleBrowsr
   Kred | Playground | API | Enterprise Services | Labs
                                                                   
              32
Analytics
            Sentiment Analysis
                        Influencer Identification
            Cross Network Mentions 
                   Influencer Sentiment
            Keyword Comparison
                        Conversation Discovery
            Custom PDF Reports
                        Trend Monitoring
            Historical Data
                           Retweet Analytics


PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
        33
ANALYTICS

                        Compare Keywords
            Compare relevant data for your business
            See two or more keywords in the same chart 




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
   34
ANALYTICS

                View Mentions by Source
          See statistical data for
                      Twitter, Facebook,
                                                         News, Blogs, Forums




PeopleBrowsr
       Kred | Playground | API | Enterprise Services | Labs
                                                                       
        35
ANALYTICS

                                   Popularity
  Popularity
  Number of people liking or ReTweeting your search term

  Monitor @names, brand
  names, competitors, trending
  topics and #hashtags

  See volume, spikes in
  mentions and number of RTs
  for keywords or mentions

  See RT Acceleration,
  Emerging RTs, and Global
  Metrics




PeopleBrowsr
          Kred | Playground | API | Enterprise Services | Labs
                                                                          
   36
ANALYTICS

                          Sentiment Analysis

   Sentiment Reporting
   Filter by positive, negative and neutral
   sentiment

   Human-powered sentiment analysis
   for increased accuracy


   Sentiment Analysis Over Time 
   1,000 day charts 

   Graph changes in sentiment

   Tap the historical Datamine




PeopleBrowsr
            Kred | Playground | API | Enterprise Services | Labs
                                                                            
   37
ANALYTICS

            Identify Top Influencers with Kred
   See Kred influencers mentioning your              See top Kred Influence and Outreach
   brand positively and negatively
                 leaders for your community




   Find out who your most influential
   followers are based on their Kred




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
             38
Grid
                One-Touch Custom Reports
                Export to CSV
                Analyze the Social Grid
                Refine Results
                Filter by Influence

PeopleBrowsr
      Kred | Playground | API | Enterprise Services | Labs
                                                                      
   39
GRID

                               Main Features
      View raw data of search and stream filtering
      Create customized reports – search keywords, @names 
      Filter by location, interest-based community and history 




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
   40
GRID

                       Customized Reports
                             Hyper-targeted search



      Keyword Over Time
      Keyword by Community
      Keyword by Country
      Keyword by Cities                                
      Stream report of posts




PeopleBrowsr
             Kred | Playground | API | Enterprise Services | Labs
                                                                             
   41
GRID

                    Customized Reports
                    @Name Analytics with Kred

                Kred Influence Report
              Influence Comparison Report
                Kred Outreach Report
              Kred Recent Activity Report




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
         42
Spaces
                Organize Playground Content 
                Personalize Social Content Management
                Create a Filing System for Multiple Campaigns
                Share Customized Spaces with Teammates



PeopleBrowsr
      Kred | Playground | API | Enterprise Services | Labs
                                                                      
   43
SPACES

                  Organize Playground Content
     Created for teams tracking analytics for multiple brands

                Grid, 
        Analytics, 
      Search and 
    Engagement
      for multiple 
        accounts




PeopleBrowsr
             Kred | Playground | API | Enterprise Services | Labs
                                                                             
   44
SPACES

                                Sharing
     Share Spaces with Team Members




PeopleBrowsr
    Kred | Playground | API | Enterprise Services | Labs
                                                                    
   45
Playground Dropbox
                Drag and Drop any Element 
                Customizable Analytics Workspace
                Charts – Streams - Grid




PeopleBrowsr
      Kred | Playground | API | Enterprise Services | Labs
                                                                      
   46
PLAYGROUND 
 DROPBOX
                Personalized Workspace
                    Drag and drop elements from the Engagement, Search,
                    Analytics, and Grid into Playground.

                    Aggregate graphs, charts and real-time streams




PeopleBrowsr
     Kred | Playground | API | Enterprise Services | Labs
                                                                     
    47
Enterprise Services
       Kred Brand Influencer Report
 Human Sentiment Analysis
       Build Followers Campaign
                    TV Analytics
       Link Share Tracking Report
                  Research Reports
       Audience Profile & Social                     Custom Reports
       Listening
                                   API

PeopleBrowsr
       Kred | Playground | API | Enterprise Services | Labs
                                                                       
   48
ENTERPRISE
SERVICES
                           Research Reports
      Specialized research in conjunction with industry experts – including
      Tim O’Reilly - to provide critical analysis by leveraging our deep
      Datamine for brand engagement, customer loyalty and more…


           Previous Reports have included:
           Facebook and the New Age of Privacy
           Influence is Bliss: The Gender Divide on Twitter
           Australian Leaders Election Debate
           BP and Obama Oil Spill: Sentiment by the Numbers
           SXSW Retrospective




PeopleBrowsr
            Kred | Playground | API | Enterprise Services | Labs
                                                                            
   49
ENTERPRISE
SERVICES
                Kred Brand Influencer Report
   Pinpoint the top influencers in
   interest-based communities
   where your brand is most
   discussed

   Track Brand Influencer activity in
   real time 

   Filter influencers according to
   sentiment analysis 

   Find the most influential bloggers
   writing about your brand 

   View social graph of influencers
   to create a path to your brand 
PeopleBrowsr
         Kred | Playground | API | Enterprise Services | Labs
                                                                         
   50
ENTERPRISE
SERVICES
                   Build Followers Campaign

        30 Tb data
                                                               Build
        25 months of history
   Analysis
                                        20-30% follow back
                                                             Followers

                                          Hyper Target
                                          High Kred
                                          Gender
                                          BIO
                                          Geo-Location
                Direct
                     Monitoring
                                                                      Message
       4-5% CTR
                                          Preferences
                                          Engagement


                Viral Analytics
             Reporting


PeopleBrowsr
             Kred | Playground | API | Enterprise Services | Labs
                                                                             
                     51
ENTERPRISE
SERVICES
                    Build Followers Campaign

         Measure velocity
                                                         Events, Celebrities,
                                 Identify
         Around key terms
                                    Strategize
          Movement
                                  Trends



                                            Identify Trends
                                            Acceleration in
                                            conversation
                             Includes trends
                                                                                      to make the copy 
                       Monitoring
          FB Media Buy
                  Copy
      relevant




            Ability to track
                   Ads &
            Click through
                     Outreach


PeopleBrowsr
               Kred | Playground | API | Enterprise Services | Labs
                                                                               
                           52
ENTERPRISE
SERVICES
                                TV Analytics
  In-depth insights into perception of television shows and advertisements 

    Track changes in viewership and                  Filters show engagement by interest-
    sentiment over time 
                            based communities based on
                                                     demographic data 
    Zero in with Kred on the most
    influential people and communities                Receive an instant visualization by
    watching shows or ads 
                          community of sentiment about a show 




PeopleBrowsr
          Kred | Playground | API | Enterprise Services | Labs
                                                                          
             53
ENTERPRISE
SERVICES
                  Human Sentiment Analysis
     Real humans checking your tweets

     PeopleBrowsr’s Human Sentiment
     results are 95%+ accurate 
     Sentiment verification across any type
     of post in social media, including 
     Twitter, Facebook public, blogs,
     YouTube comments and other text 


     Our crowdsourced analysis displays
     trends with easily identifiable spikes 
     We provide conversation details and
     sample posts driving the sentiment for
     any day 



PeopleBrowsr
            Kred | Playground | API | Enterprise Services | Labs
                                                                            
   54
ENTERPRISE
SERVICES
                Audience Profiling and Listening

   Identify brand mentioners by Kred, gender, location,
   community and sentiment 
    Our analysis includes
    aggregate mentions by
    geolocation 
    We report mentions by any
    community or segment

     Get charts and raw data in
     CSV or table format 
     Word tables show top themes
     of conversation around your
     brand, industry, products or
     competitors RTs


PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
   55
CASE STUDIES


   Brand
       Campaign and Messaging
                                           Performance
                Offering a social experience
                DM: Check out this exclusive DEAR JOHN video just for my             +22,000
                Twitter fans http://bit.ly/6Q10hZ 
                                 Followers

                Offering a promotional deal
                DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5
                winners get signed book, new album, and Power by 50 cologne!!!       +11,000
                http://bit.ly/bKmHIJ 
                                              Followers


                Invitation to register to an event
                                                                                      1,000
                DM: Register & attend the SAP Enterprise Micro-Apps Webinar:        Registrants
                Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ 

                Call for participation
                DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm            +3,000
                - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga                  Clicks
                http://bit.ly/bH0zGg




PeopleBrowsr
              Kred | Playground | API | Enterprise Services | Labs
                                                                              
                    56
PeopleBrowsr Difference

      Playground        
      

                         Enterprise Services


      Influence Measurement, Search,                       Custom reporting, with in-depth
      Analytics, Engagement, Grid
                        Analysis led by industry experts

      Datamine of                                         Human Sentiment Analysis
      1,000 Days of History
                              with 95% accuracy
                                                               
   
    
   

      Collective Intelligence indexed for
                Analytics tailored for client needs
      sentiment, location, community,
                    to track metrics, CPM, demographics ,
      relationships and gender
                           conversation topics
                                                               
   
    
   

      Find brand champions, identify top
                 API / Data Cloud access customized to
      influencers & engage with
                           clients
      champion communities



PeopleBrowsr
               Kred | Playground | API | Enterprise Services | Labs
                                                                               
              57
API
       1,000 Day Datamine                         Collective Intelligence of
       of Posts 
                                 100 Million People
       Custom Applications                        Segment by Interests &
       Development
                               Influence




PeopleBrowsr
     Kred | Playground | API | Enterprise Services | Labs
                                                                     
         58
API

                          PeopleBrowsr API
                     Develop programs with our rich 
                          1,000 Day Datamine

            Over 3 terabytes of social data per month

            Receiving Social Data at a rate of 10,000 posts per second 

            Return data from Twitter, Facebook, and blogs / forums 

            Search for data using a multitude of search terms including
            @names, finding word or hashtag clouds, top URLs, Videos,
            Pictures

            Hyper-target searches by Country, City, Sentiment, Gender,
            Influencer, Density, RT, and many others


PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
   59
API

                   Capabilities & Outputs



          The PeopleBrowsr API provides research, analysis
          and targeting on social networks

          Who is speaking?
          What are they saying?
          How are they connected to others?




PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs
                                                                        
   60
Global Command Centers

      High Tech Social Media Command Centers in
      San Francisco, New York, Sydney, and London

       A Crisis Management Room

      Social Engagement Hub

      Research Lab for Influence Metrics and Measurement

      Tactical Outpost for Strategy Execution

      Centrally Located with 24/7 Access 




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
   61
Global Command Centers
                San Francisco
 |   
 New York        
 |   
Sydney 
|          
London




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
              62
Global Command Centers
                San Francisco
 |   
 New York        
 |   
Sydney 
|          
London




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
              63
Global Command Centers
                San Francisco
 |   
 New York        
 |   
Sydney 
|          
London




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
              64
Global Command Centers
                San Francisco
 |   
 New York        
 |   
Sydney 
|          
London




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
              65
LABS

                        PeopleBrowsr Labs

   A collaborative environment aimed at accelerating the
   Social Media Revolution
   PeopleBrowsr Labs
   Accelerator for Social Media Startups
   Research Lab for Influence Social Media Metrics and Measurement

   Venue for Startups, Organizations,
   Companies, and Customers to host:

   Meetups
         Hackathons 

   Events
          Panels
   Pitch Events
    Workshops
   Seminars         Conferences


PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
   66
Our Customers
                                         
        Automotive Travel Hospitality Sports Entertainment            Finance Retail Lifestyle




PeopleBrowsr
           Kred | Playground | API | Enterprise Services | Labs
                                                                           
                      67
Exceptional candidates who are
                passionate about social media and want a
                           standout role with an
                  international technology company and
                           great earning potential
                                                 


                 Send your CV to Michelle
                      Michelle@PeopleBrowsr.com



PeopleBrowsr
        Kred | Playground | API | Enterprise Services | Labs

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PeopleBrowsr Hiring Deck

  • 1. WE ARE... Join Our Globally Expanding Team PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs
  • 2. Visit our Careers Page for Current Openings Business Development Software Development Account Management Operations Marketing San Francisco | New York | Sydney | London PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 2
  • 3. MISSION To Assemble the Collective Intelligence Post by Post… And provide the best tools to Monitor, Filter, Engage and Analyze PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 3
  • 4. MISSION To Assemble the Public posts Collective Intelligence from Twitter, Facebook, Blogs Post by Post… and other social networks And provide the best tools to Monitor, Filter, Engage and Analyze PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 4
  • 5. MISSION To Assemble the Collective Intelligence 10,000/sec Post by Post… growing to 100,000/sec And provide the best tools to Monitor, Filter, Engage and Analyze PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 5
  • 6. MISSION To Assemble the Kred Influence Measurement Playground Collective Intelligence Social Analytics Platform PeopleBrowsr API Post by Post Enterprise Services And provide the best tools to Monitor, Filter, Engage and Analyze PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 6
  • 7. TECH VISION To Build Advanced Conversation Technology to Store Index Retrieve Every public human conversation...  PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 7
  • 8. TECH VISION To Build Advanced Conversation Technology to Store Over 30 terabytes and Index growing at 1 terabyte/month Retrieve Every public human conversation...  PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 8
  • 9. TECH VISION To Build Advanced Conversation Technology to Store Influence Measurement, Index Community, Location, Gender, Relationship, Retrieve Sentiment, Mentions Every public human conversation...  PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 9
  • 10. TECH VISION To Build Advanced Conversation Technology to Store Index Fast, sub 1 second, thanks to SSDs, Retrieve affordable processors and fiber Every public human conversation...  PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 10
  • 11. ENTERPRISE We find Brand Influencers In the Communities they Influence Then Meaningfully Engage with them    PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 11
  • 12. ENTERPRISE We find Brand Influencers Find Influential Brand Ambassadors In the Communities in our vast conversation they Influence Datamine with Kred Then Meaningfully Engage with them    PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 12
  • 13. ENTERPRISE We find Brand Influencers In the Communities From their Bios, words and they Influence connections Then Meaningfully Engage with them    PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 13
  • 14. ENTERPRISE We find Brand Influencers In the Communities Design and they Influence implement innovative social Then Meaningfully Engage campaigns with them    PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 14
  • 15. INDIVIDUALS We find new Relationships And Conversations Around whatever Interests you today PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 15
  • 16. INDIVIDUALS Sharing We find new Relationships Big Data with our little And Conversations brothers Around whatever Interests you today PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 16
  • 17. INDIVIDUALS We find new Relationships Friends, Kred And Conversations Influencers, Contacts, New Around whatever Interests Communities you today PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 17
  • 18. INDIVIDUALS We find new Relationships And Conversations Places, Hobbies, News, People, Around whatever Interests Topics, you today Opinions PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 18
  • 19. Collective Intelligence 1,000 Days of Data… Social Vectors Connectedness Trust Relevance Influence Over 10 Indexes for filtering and categorizing Persona Sentiment Breaking Trends PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 19
  • 20. Collective Intelligence …from 100 million people MARKETERS 100,000,000 DEVELOPERS PEOPLE BRANDS AGENCIES PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 20
  • 21. Data Availability Twitter posts and metadata since November 2008 Facebook public posts since June 2010 Two years of posts from more than 40 million blogs and forums PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs
  • 22. Playground Playground is an all-inclusive social analytics platform for monitoring and engaging in the conversation and identifying the most influential people around any brand or topic. PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 22
  • 23. Kred Measurable Influence Influence Outreach Community-Based Offline Accomplishments Transparent Interests and Affinities PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 23
  • 24. KRED What Is Kred? Kred is Measurable Influence Kred measures Influence and Outreach in communities connected by interests and affinities. We sift 1,000 days of data, billions of tweets and keywords, topics, hashtags and personal connections to calculate Kred. Influence Measures the ability to inspire action from others like retweeting, replies or new follows Outreach Measures generosity and rewards actions like engagement and willingness to spread a message PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 24
  • 25. Search Community Search Retweet Analytics Post Effect Degrees of Separation 1,000 Days of Kred Influence Filters Conversations Related Content PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 25
  • 26. SEARCH Search Topics, Locations, Communities Hyper-target your search: 1.  Select a community 2.  Location 3.  Topic Create your own Community out of Bio keywords, specific users, or mentioned Hashtags PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 26
  • 27. SEARCH Search View important statistics around Keyword Top Locations Sentiment Top Communities Gender Statistics PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 27
  • 28. Engagement Cross-Network Search Tweet Assignment 1,000 Days Chart Shared Accounts Streaming Analytics Role Management Post Scheduling Team Monitoring Post Effect Summary Tag a User / Post PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 28
  • 29. ENGAGEMENT Cross-Network Search Browse Networks with ease Search a keyword in your source stream or a variety of other networks Search in blogs Search a keyword in the Google Blog Stream to browse through content without leaving Engagement Center PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 29
  • 30. ENGAGEMENT Monitor Team Members Click on a Team Member to monitor their activity in a dedicated tab PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 30
  • 31. ENGAGEMENT Stream Analytics Get all the analytics for your search in one Stack PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 31
  • 32. ENGAGEMENT Post Actions Tag Users and Posts Add Notes Email Post Assign See Team Member Activity In Real Time PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 32
  • 33. Analytics Sentiment Analysis Influencer Identification Cross Network Mentions Influencer Sentiment Keyword Comparison Conversation Discovery Custom PDF Reports Trend Monitoring Historical Data Retweet Analytics PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 33
  • 34. ANALYTICS Compare Keywords Compare relevant data for your business See two or more keywords in the same chart PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 34
  • 35. ANALYTICS View Mentions by Source See statistical data for Twitter, Facebook, News, Blogs, Forums PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 35
  • 36. ANALYTICS Popularity Popularity Number of people liking or ReTweeting your search term Monitor @names, brand names, competitors, trending topics and #hashtags See volume, spikes in mentions and number of RTs for keywords or mentions See RT Acceleration, Emerging RTs, and Global Metrics PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 36
  • 37. ANALYTICS Sentiment Analysis Sentiment Reporting Filter by positive, negative and neutral sentiment Human-powered sentiment analysis for increased accuracy Sentiment Analysis Over Time 1,000 day charts Graph changes in sentiment Tap the historical Datamine PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 37
  • 38. ANALYTICS Identify Top Influencers with Kred See Kred influencers mentioning your See top Kred Influence and Outreach brand positively and negatively leaders for your community Find out who your most influential followers are based on their Kred PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 38
  • 39. Grid One-Touch Custom Reports Export to CSV Analyze the Social Grid Refine Results Filter by Influence PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 39
  • 40. GRID Main Features View raw data of search and stream filtering Create customized reports – search keywords, @names Filter by location, interest-based community and history PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 40
  • 41. GRID Customized Reports Hyper-targeted search Keyword Over Time Keyword by Community Keyword by Country Keyword by Cities Stream report of posts PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 41
  • 42. GRID Customized Reports @Name Analytics with Kred Kred Influence Report Influence Comparison Report Kred Outreach Report Kred Recent Activity Report PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 42
  • 43. Spaces Organize Playground Content Personalize Social Content Management Create a Filing System for Multiple Campaigns Share Customized Spaces with Teammates PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 43
  • 44. SPACES Organize Playground Content Created for teams tracking analytics for multiple brands Grid, Analytics, Search and Engagement for multiple accounts PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 44
  • 45. SPACES Sharing Share Spaces with Team Members PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 45
  • 46. Playground Dropbox Drag and Drop any Element Customizable Analytics Workspace Charts – Streams - Grid PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 46
  • 47. PLAYGROUND DROPBOX Personalized Workspace Drag and drop elements from the Engagement, Search, Analytics, and Grid into Playground. Aggregate graphs, charts and real-time streams PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 47
  • 48. Enterprise Services Kred Brand Influencer Report Human Sentiment Analysis Build Followers Campaign TV Analytics Link Share Tracking Report Research Reports Audience Profile & Social Custom Reports Listening API PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 48
  • 49. ENTERPRISE SERVICES Research Reports Specialized research in conjunction with industry experts – including Tim O’Reilly - to provide critical analysis by leveraging our deep Datamine for brand engagement, customer loyalty and more… Previous Reports have included: Facebook and the New Age of Privacy Influence is Bliss: The Gender Divide on Twitter Australian Leaders Election Debate BP and Obama Oil Spill: Sentiment by the Numbers SXSW Retrospective PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 49
  • 50. ENTERPRISE SERVICES Kred Brand Influencer Report Pinpoint the top influencers in interest-based communities where your brand is most discussed Track Brand Influencer activity in real time Filter influencers according to sentiment analysis Find the most influential bloggers writing about your brand View social graph of influencers to create a path to your brand PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 50
  • 51. ENTERPRISE SERVICES Build Followers Campaign 30 Tb data Build 25 months of history Analysis 20-30% follow back Followers Hyper Target High Kred Gender BIO Geo-Location Direct Monitoring Message 4-5% CTR Preferences Engagement Viral Analytics Reporting PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 51
  • 52. ENTERPRISE SERVICES Build Followers Campaign Measure velocity Events, Celebrities, Identify Around key terms Strategize Movement Trends Identify Trends Acceleration in conversation Includes trends to make the copy Monitoring FB Media Buy Copy relevant Ability to track Ads & Click through Outreach PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 52
  • 53. ENTERPRISE SERVICES TV Analytics In-depth insights into perception of television shows and advertisements Track changes in viewership and Filters show engagement by interest- sentiment over time based communities based on demographic data Zero in with Kred on the most influential people and communities Receive an instant visualization by watching shows or ads community of sentiment about a show PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 53
  • 54. ENTERPRISE SERVICES Human Sentiment Analysis Real humans checking your tweets PeopleBrowsr’s Human Sentiment results are 95%+ accurate Sentiment verification across any type of post in social media, including Twitter, Facebook public, blogs, YouTube comments and other text Our crowdsourced analysis displays trends with easily identifiable spikes We provide conversation details and sample posts driving the sentiment for any day PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 54
  • 55. ENTERPRISE SERVICES Audience Profiling and Listening Identify brand mentioners by Kred, gender, location, community and sentiment Our analysis includes aggregate mentions by geolocation We report mentions by any community or segment Get charts and raw data in CSV or table format Word tables show top themes of conversation around your brand, industry, products or competitors RTs PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 55
  • 56. CASE STUDIES Brand Campaign and Messaging Performance Offering a social experience DM: Check out this exclusive DEAR JOHN video just for my +22,000 Twitter fans http://bit.ly/6Q10hZ Followers Offering a promotional deal DM: Twt to win @50cent #beforeiselfdestruct prize pack?? 5 winners get signed book, new album, and Power by 50 cologne!!! +11,000 http://bit.ly/bKmHIJ Followers Invitation to register to an event 1,000 DM: Register & attend the SAP Enterprise Micro-Apps Webinar: Registrants Dec 8th, Dec 15th. Win an iPod Shuffle! http://bit.ly/3zDnDJ Call for participation DM: Telephone @LadyGaga Premiere on @enews Thur @ 11:30pm +3,000 - Twt to Win 1 of 5 THE FAME MONSTER box sets #gaga Clicks http://bit.ly/bH0zGg PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 56
  • 57. PeopleBrowsr Difference Playground Enterprise Services Influence Measurement, Search, Custom reporting, with in-depth Analytics, Engagement, Grid Analysis led by industry experts Datamine of Human Sentiment Analysis 1,000 Days of History with 95% accuracy Collective Intelligence indexed for Analytics tailored for client needs sentiment, location, community, to track metrics, CPM, demographics , relationships and gender conversation topics Find brand champions, identify top API / Data Cloud access customized to influencers & engage with clients champion communities PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 57
  • 58. API 1,000 Day Datamine Collective Intelligence of of Posts 100 Million People Custom Applications Segment by Interests & Development Influence PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 58
  • 59. API PeopleBrowsr API Develop programs with our rich 1,000 Day Datamine Over 3 terabytes of social data per month Receiving Social Data at a rate of 10,000 posts per second Return data from Twitter, Facebook, and blogs / forums Search for data using a multitude of search terms including @names, finding word or hashtag clouds, top URLs, Videos, Pictures Hyper-target searches by Country, City, Sentiment, Gender, Influencer, Density, RT, and many others PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 59
  • 60. API Capabilities & Outputs The PeopleBrowsr API provides research, analysis and targeting on social networks Who is speaking? What are they saying? How are they connected to others? PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 60
  • 61. Global Command Centers High Tech Social Media Command Centers in San Francisco, New York, Sydney, and London A Crisis Management Room Social Engagement Hub Research Lab for Influence Metrics and Measurement Tactical Outpost for Strategy Execution Centrally Located with 24/7 Access PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 61
  • 62. Global Command Centers San Francisco | New York | Sydney | London PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 62
  • 63. Global Command Centers San Francisco | New York | Sydney | London PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 63
  • 64. Global Command Centers San Francisco | New York | Sydney | London PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 64
  • 65. Global Command Centers San Francisco | New York | Sydney | London PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 65
  • 66. LABS PeopleBrowsr Labs A collaborative environment aimed at accelerating the Social Media Revolution PeopleBrowsr Labs Accelerator for Social Media Startups Research Lab for Influence Social Media Metrics and Measurement Venue for Startups, Organizations, Companies, and Customers to host: Meetups Hackathons Events Panels Pitch Events Workshops Seminars Conferences PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 66
  • 67. Our Customers Automotive Travel Hospitality Sports Entertainment Finance Retail Lifestyle PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs 67
  • 68. Exceptional candidates who are passionate about social media and want a standout role with an international technology company and great earning potential Send your CV to Michelle Michelle@PeopleBrowsr.com PeopleBrowsr Kred | Playground | API | Enterprise Services | Labs

Notas del editor

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