Not many innovations have impacted humanity on such a global level as the internet and social media do. Although technologies change, we – the humans – still remain social beings who long for meaning, love and happiness. Every brand should cater to these needs. In his presentation, Eleftherios Hatziioannou (Lefti) shares his lessons as a social marketer, community manager and new media consultant. His credo: Become a brand among friends.

1. HOW TO MAKE YOUR DIGITAL
HEART BEAT
9th
Marketing
Forum
Nicosia, Cyprus
Eleftherios Hatziioannou
@ehatziioannou

2. INTERNET OF DATA

3. ME
INTERNET OF PEOPLE

4. HIERARCHY OF NEEDS
#MASLOW

5. SOCIAL MEDIA EMPOWER
HUMAN BEINGS

6. 2 REASONS
WHY THIS IS
NOT A FAD...

7. 1. BECAUSE OF THE
#DIGITAL_NATIVES

8. 2. BECAUSE OF THE
#MOBILE_BOOM

9. @BRIANSOLIS BELIEVES

10. MY
LESSONS
LEARNED

12. “ One machine can do
the work of 50 ordinary
„
men.
No machine can do the
work of one
extraordinary man.
- Elbert Hubbard

13. A NEW KIND OF LEADERS
#BURBERRY

14. COMMUNICATION
50% LISTENING
50% TALKING

15. LISTEN VIA SOCIAL BUSINESS
INTELLIGENCE

16. 5 THINGS TO FOCUS ON:
COMMUNITY
CONVERSATION
GREAT CONTENT
CONNECTED LIFE
SOFT COMMERCE

17. 1. BECOME
PART OF THE
COMMUNITY

18. R&D Prospects
PR
Customers
Marketing
Sales
Your Key Influencers
Brand
HR
Bloggers
Legal
PM Competitors
WHO ELSE IS SHAPING YOUR
BRAND?

19. INFLUENCING THE INFLUENCERS

20. THE #WALMART MOMS

21. 2. ENTER THE
CONVERSATION

22. STOP BROADCASTING
ONLY

23. WHAT YOU SHOULD DO INSTEAD

24. BEST PRACTICE: MARKETING AS A
CONVERSATION

25. BEST PRACTICE: MARKETING AS A
CONVERSATION

26. 3. CREATE GREAT
CONTENT

27. CREATE VALUE
ADDING CONTENT.

28. SET UP AN
EDITORIAL CALENDAR

29. FROM CREATIVE TO CONTENT
EXCELLENCE

30. 4. CATER TO THE
CONNECTED
LIFESTYLE

31. CATER TO ALL DEVICES

32. SHARING IS CARING

33. 5. FACILITATE
COMMERCE

34. SELLING: YES. HARD SELLING: NO!

35. SIMPLIFY AS MUCH AS YOU CAN

36. COMMUNITY
CONVERSATION
GREAT CONTENT
CONNECTED LIFE
SOFT COMMERCE

37. YOUR
BRAND
BRANDS AMONG FRIENDS

38. RELATIONSHIPS CREATE
TRANSACTIONS!

39. THANK
YOU
@ehatziioannou