Se ha denunciado esta presentación.
Se está descargando tu SlideShare. ×

Finding Your People Story: How to Develop and Employer Brand That Attracts Talent and Customers

Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio
Anuncio

Eche un vistazo a continuación

1 de 39 Anuncio

Finding Your People Story: How to Develop and Employer Brand That Attracts Talent and Customers

Descargar para leer sin conexión

Here’s some food for thought: 90% of adults hired within the past year took an action to find a job within just six months of being hired. (Source: Indeed) With lots of folks looking, it can be hard to attract the right people to your company – people whose values and goals are aligned with yours.

That’s where your Employer Value Proposition (EVP) comes in. Simply put – what’s in it for your employees in exchange for their performance, time and effort – and how does that affect your ability to recruit and retain not only great people, but also great customers?

Check out our 'Finding Your People Story' webinar on demand with our friends from Catch Talent to:

-- Discover the three key steps to determining your true Employer Value Proposition … and how to leverage it
-- Uncover the impact that formal and informal, tangible and intangible benefits have on attracting and retaining top talent
-- Find out the nine must-haves for every company’s career site to ensure the best candidates apply to your jobs
-- Understand why each part of talent attraction lifecycle is a crucial part of your hiring strategy success

Here’s some food for thought: 90% of adults hired within the past year took an action to find a job within just six months of being hired. (Source: Indeed) With lots of folks looking, it can be hard to attract the right people to your company – people whose values and goals are aligned with yours.

That’s where your Employer Value Proposition (EVP) comes in. Simply put – what’s in it for your employees in exchange for their performance, time and effort – and how does that affect your ability to recruit and retain not only great people, but also great customers?

Check out our 'Finding Your People Story' webinar on demand with our friends from Catch Talent to:

-- Discover the three key steps to determining your true Employer Value Proposition … and how to leverage it
-- Uncover the impact that formal and informal, tangible and intangible benefits have on attracting and retaining top talent
-- Find out the nine must-haves for every company’s career site to ensure the best candidates apply to your jobs
-- Understand why each part of talent attraction lifecycle is a crucial part of your hiring strategy success

Anuncio
Anuncio

Más Contenido Relacionado

Presentaciones para usted (20)

Anuncio

Similares a Finding Your People Story: How to Develop and Employer Brand That Attracts Talent and Customers (20)

Más de Snag (20)

Anuncio

Más reciente (20)

Finding Your People Story: How to Develop and Employer Brand That Attracts Talent and Customers

  1. 1. Today’s Presenters Chad Norman Chief Marketing Officer, Catch Talent
 chad.norman@catchtalent.com Christina Lock CEO & Head Talent Recruiter, Catch Talent
 christina.lock@catchtalent.com Tim Dillon Director of Workforce Management Solutions, PeopleMatter
 tim.dillon@peoplematter.com
  2. 2. Are You in the People Business?
  3. 3. New Marketing Funnel AWARENESS CONSIDERATION CONVERSION LOYALTY ADVOCACY
  4. 4. New Recruiting Funnel SOURCING INTERVIEWING HIRING PROMOTION REFERRALS
  5. 5. Talent Attraction Lifecycle
  6. 6. Branding How does it feel to work at your company? Employer
  7. 7. 78% of Candidates Decide to Apply for a Job Before Speaking to a Recruiter
  8. 8. Employer Brand Leadership Across every industry, companies are creating employer brand leadership positions and departments to focus on talent attraction.
  9. 9. QUESTION: Where Do Your Candidates Interact with Your Employer Brand?
  10. 10. Employer Branding Execution What Does it Affect & Where Do Candidates See It? Careers Websites Referral Campaigns LinkedIn Company Pages Job Descriptions Interview Questions Glassdoor Reviews Social Media Channels Industry Conferences & Their Friends and Family!
  11. 11. Discover Your Employer Value Proposition
  12. 12. Employer Value Proposition (EVP) EVP is a collection of formal and informal, tangible and intangible, benefits offered by an employer in exchange for employment. Conduct Focus Groups, Surveys, and Interviews Use multiple methods to reach across company and determine perceived benefits Determine Underlying Value for Sought Benefits Once benefits are identified, determine underlying value. If healthcare is a benefit, the value is security for family, being treated as a person, and company is altruistic. Leverage Your EVP for Attraction, Retention, Engagement Apply the values to the different stages employement. 1 2 3
  13. 13. Talent Attraction Lifecycle
  14. 14. Talent Attraction Lifecycle RECRUIT
  15. 15. Recruit Great Talent
  16. 16. QUESTION: Which Elements Are Currently on Your Company’s Careers Page?
  17. 17. Career Page Anatomy Some of the things you should include are: Why Work at Your Company Day in the Life Your Mission Perks and Benefits Job Openings Meet the Team (Quotes, Photos, Videos) Core Values Products & Services Major Call to Action (Join the Team!)
  18. 18. Talent Attraction Lifecycle INTERVIEW
  19. 19. Interview Candidates
  20. 20. Talent Attraction Lifecycle OFFER
  21. 21. Make the Offer
  22. 22. Talent Attraction Lifecycle ONBOARD
  23. 23. Onboard Your Talent
  24. 24. IDEA Use a Buddy System
  25. 25. Talent Attraction Lifecycle PROMOTE
  26. 26. Promote Your Company
  27. 27. 66%of candidates believe interactions with employees are the best way to gain insight into a company.
  28. 28. Enlist Your Social Army
  29. 29. Talent Attraction Lifecycle REFER
  30. 30. QUESTION: Does your organization currently have an employee referral program?
  31. 31. Refer Your Network
  32. 32. Campaign Theme + Rules Kickoff Email & Event Social & Email Samples Social Media Content Landing Page Track & Communicate Results
  33. 33. Talent Attraction Lifecycle
  34. 34. Careers Page Demo
  35. 35. Q&A Chad Norman Chief Marketing Officer, Catch Talent
 chad.norman@catchtalent.com Christina Lock CEO & Head Talent Recruiter, Catch Talent
 christina.lock@catchtalent.com Tim Dillon Director of Workforce Management Solutions, PeopleMatter
 tim.dillon@peoplematter.com
  36. 36. HRCI & SHRM Today’s Webinar The Science of Talent Attraction Date: Tuesday, July 19 at 1pm ET/10am PT Next Webinar HRCI Activity ID: 283056
 Recertification Credit Hours Awarded: 1
 Specified Credit Hours: HR (General) SHRM Activity ID: 16-HTLQP
 Professional Development Credits (PDCs): 1


×