1.
Today’s Presenters
Chad Norman
Chief Marketing Officer,
Catch Talent
chad.norman@catchtalent.com
Christina Lock
CEO & Head Talent Recruiter,
Catch Talent
christina.lock@catchtalent.com
Tim Dillon
Director of Workforce Management Solutions,
PeopleMatter
tim.dillon@peoplematter.com

2.
Are You in the
People Business?

3.
New Marketing Funnel
AWARENESS
CONSIDERATION
CONVERSION
LOYALTY
ADVOCACY

4.
New Recruiting Funnel
SOURCING
INTERVIEWING
HIRING
PROMOTION
REFERRALS

5.
Talent Attraction Lifecycle

6.
Branding
How does it feel to work
at your company?
Employer

7.
78% of Candidates Decide
to Apply for a Job Before
Speaking to a Recruiter

8.
Employer Brand Leadership
Across every industry, companies are creating employer brand leadership
positions and departments to focus on talent attraction.

9.
QUESTION:
Where Do Your
Candidates Interact with
Your Employer Brand?

10.
Employer Branding Execution
What Does it Affect & Where Do Candidates See
It?
Careers Websites
Referral Campaigns
LinkedIn Company Pages
Job Descriptions
Interview Questions
Glassdoor Reviews
Social Media Channels
Industry Conferences &
Their Friends and Family!

11.
Discover
Your
Employer
Value
Proposition

12.
Employer Value Proposition (EVP)
EVP is a collection of formal and informal, tangible and intangible,
benefits offered by an employer in exchange for employment.
Conduct Focus Groups, Surveys, and Interviews
Use multiple methods to reach across company and determine perceived benefits
Determine Underlying Value for Sought Benefits
Once benefits are identified, determine underlying value. If healthcare is a benefit, the value
is security for family, being treated as a person, and company is altruistic.
Leverage Your EVP for Attraction, Retention,
Engagement
Apply the values to the different stages employement.
1
2
3

13.
Talent Attraction Lifecycle

14.
Talent Attraction Lifecycle
RECRUIT

15.
Recruit Great Talent

16.
QUESTION:
Which Elements Are
Currently on Your
Company’s Careers Page?

17.
Career Page Anatomy
Some of the things you should include are:
Why Work at Your Company
Day in the Life
Your Mission
Perks and Benefits
Job Openings
Meet the Team (Quotes, Photos, Videos)
Core Values
Products & Services
Major Call to Action (Join the Team!)

18.
Talent Attraction Lifecycle
INTERVIEW

19.
Interview Candidates

20.
Talent Attraction Lifecycle
OFFER

21.
Make the Offer

22.
Talent Attraction Lifecycle
ONBOARD

23.
Onboard Your Talent

24.
IDEA
Use a Buddy System

25.
Talent Attraction Lifecycle
PROMOTE

26.
Promote Your Company

27.
66%of candidates believe interactions
with employees are the best way to
gain insight into a company.

28.
Enlist Your Social Army

29.
Talent Attraction Lifecycle
REFER

30.
QUESTION:
Does your organization
currently have an employee
referral program?

31.
Refer Your Network

32.
Campaign Theme + Rules
Kickoff Email & Event
Social & Email Samples
Social Media Content
Landing Page
Track & Communicate Results

33.
Talent Attraction Lifecycle

34.
Careers Page Demo

35.
Q&A
Chad Norman
Chief Marketing Officer,
Catch Talent
chad.norman@catchtalent.com
Christina Lock
CEO & Head Talent Recruiter,
Catch Talent
christina.lock@catchtalent.com
Tim Dillon
Director of Workforce Management Solutions,
PeopleMatter
tim.dillon@peoplematter.com

36.
HRCI & SHRM
Today’s Webinar
The Science of Talent Attraction
Date: Tuesday, July 19 at 1pm ET/10am PT
Next Webinar
HRCI Activity ID: 283056
Recertification Credit Hours Awarded: 1
Specified Credit Hours: HR (General)
SHRM Activity ID: 16-HTLQP
Professional Development Credits (PDCs): 1