The document discusses the difference between data, information, and intelligence. It notes that avoiding data warehousing can reduce costs and improve success rates for business intelligence projects. The company Perception BI takes a different approach by associating data without needing a data warehouse. While individual data sources can answer specific questions, the answers lack context. By combining data from multiple systems, greater context is provided, allowing information to be turned into intelligence. With context and detail, organizations can better understand root causes and make faster, better decisions.
