1. FORD MOTOR COMPANY
Steven Perdoch
Bryan Zanolini
Adam Gradwell
Madi Nestor

2. Research Protocol
 Analyzed various websites
• Ford Corporate website
• Facebook
• Twitter
• YouTube

3. Ford Corporate Website
 Attractive and warm looking
 Highlights exceptional products
 Catchy slogan
 Easy to navigate
 User-friendly
 Informative

4. Focus on Audiences
Consumer
Investor Ford Employee
Community

5. Focus on the Consumer
 Highlights popular models on the home page
 Environmentally friendly
 Ford Showroom
• Look at cars based on certain criteria
• Comparison among different models

6. Focus on the Employee
 Website designed for former, current, and
future employees
 Diverse work environment
 Encourages employees of all ages, cultures,
ethnicities, and races
 Job search and career programs

7. Focus on the Investor
 Investor friendly
 Devotes an entire page to investors
 Discloses financial information publicly
 Provides contact information for different
services

8. Focus on the Community
 Great interaction with local communities
 Education and driving safety
 Annual fundraisers
 Teamwork and unity
 Company and employees get involved

9. Areas of Improvement
• Express how cars are fuel efficient
Be Specific • Make this information easily accessible
• Provide opportunity for cross-model
New Features comparison
• Mention social media websites
Social Media • Facebook, YouTube, Twitter
Mission • Devote a webpage for the mission
Statement statement

10. Social Media
YouTube Twitter
Facebook

11. YouTube
 Simple and effective channel design
 Good use of “Playlists” function
 High quality videos
 Many different channels for individual products
 Links to Twitter and Facebook
 Easily recognizable

12. Considerations
 Provide links in video description for more
detail

13. Considerations
 Contact YouTube to find out cost of sponsored
videos when searching Ford

14. Twitter
 Clean background design
 Easy brand identification
 Has numerous twitters for different products
 Keep the main Ford Motor Company Twitter up
to date and symmetric

15. Facebook
 Maintains Ford logo
 Over 440,000 likes
 Provides links to their other websites
 Allows fans to upload pictures and videos
 Extremely open and welcoming to users

16. Areas of Improvement
 Open wall policy
 Allows negative, inappropriate, and
unintelligible comments

17. Overview - Recommendations
 Allow all web and social media pages to be
interconnected
 Include some type of mission statement on the
official Ford website
 Enable cross-model comparison
 Implement a policy to better monitor the
Facebook page