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The Future Brand Paradigm

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The Future Brand Paradigm

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Descripción

The world is quickly changing as we all adjust to the increases in commodities, the depletion of resources and the oncoming threat of global climate change. Companies need to quickly reposition themselves to become part of the solution rather than adding to the problem. This presentation is about the answer being one of shifting from a parasitic model of consumerism to mutualism.

Transcripción

  1. 1. media group C R E AT I Ne d i a RrA u p D S I G N I F I C A N C E m G Bg oN CR EATING BRAND SIGN IFIC A NCE
  2. 2. NO SIGNAL
  3. 3. “Its telling me to go on the 99. Do you want to go that way” ?
  4. 4. ZEITGEIST
  5. 5. e de ning spirit or mood of a period of history as shown by the beliefs and ideas of the time
  6. 6. Fascism Communism Disease Y2K Terrorism Religion
  7. 7. FEAR
  8. 8. Human reat Response FIGHT OR FLIGHT
  9. 9. Human reat Response SURVIVAL SUCCESS
  10. 10. SIX BILLION HUMAN BEINGS TODAY
  11. 11. NINE BILLION HUMAN BEINGS 2050 AD

Descripción

The world is quickly changing as we all adjust to the increases in commodities, the depletion of resources and the oncoming threat of global climate change. Companies need to quickly reposition themselves to become part of the solution rather than adding to the problem. This presentation is about the answer being one of shifting from a parasitic model of consumerism to mutualism.

Transcripción

  1. 1. media group C R E AT I Ne d i a RrA u p D S I G N I F I C A N C E m G Bg oN CR EATING BRAND SIGN IFIC A NCE
  2. 2. NO SIGNAL
  3. 3. “Its telling me to go on the 99. Do you want to go that way” ?
  4. 4. ZEITGEIST
  5. 5. e de ning spirit or mood of a period of history as shown by the beliefs and ideas of the time
  6. 6. Fascism Communism Disease Y2K Terrorism Religion
  7. 7. FEAR
  8. 8. Human reat Response FIGHT OR FLIGHT
  9. 9. Human reat Response SURVIVAL SUCCESS
  10. 10. SIX BILLION HUMAN BEINGS TODAY
  11. 11. NINE BILLION HUMAN BEINGS 2050 AD

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