Do you spend hours each month searching for, and not always finding, the document or information you need to do your job? These are often not just ‘would-like-to-have’ files, but rather those that you actually need to complete your work. Other times they are the ones that would help you do your job faster and better, if only you could find them. Many organizations have numerous content repositories including databases, document management systems, file shares, content management systems, intranets, public-facing websites, and of course, clinical and safety systems. What if there were a way to search all of those repositories at once, using a single search box, and quickly pinpoint the exact document or information that you need? Leading life sciences companies, including Amgen and Genentech, use the Google Search Appliance to search across multiple content sources in order to improve business processes like compliance, research and development, marketing, and more. In our webinar, Google's Head of Search, Rob Cocks, and Perficient’s Google Practice Director, Chad Johnson, discussed why and how life sciences companies can leverage the Google Search Appliance to save time, money, and eliminate frustration. Topics included: -Overview of the Google Search Appliance -Use cases for life sciences companies -Implementation process

1. Google Search for Life Sciences Companies

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ABOUT PERFICIENT
Perficient is a leading information technology and
management consulting firm serving clients
throughout North America.
We help clients implement digital experience, business optimization,
and industry solutions that cultivate and captivate customers, drive
efficiency and productivity, integrate business processes, improve
productivity, reduce costs, and create a more agile enterprise.

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PERFICIENT PROFILE
Founded in 1997
Public, NASDAQ: PRFT
2014 revenue $456.7 million
Major market locations:
Allentown, Atlanta, Ann Arbor, Boston, Charlotte, Chicago, Cincinnati,
Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis,
Lafayette, Milwaukee, Minneapolis, New York City, Northern
California, Oxford (UK), Southern California, St. Louis, Toronto
Global delivery centers in China and India
>2,600 colleagues
Dedicated solution practices
~90% repeat business rate
Alliance partnerships with major technology vendors
Multiple vendor/industry technology and growth awards

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OUR SOLUTIONS PORTFOLIO
Business Process
Management
Customer
Relationship
Management
Enterprise
Performance
Management
Enterprise
Information
Solutions
Enterprise
Resource
Planning
Experience Design
Portal /
Collaboration
Content
Management
Information
Management
Mobile
Safety / PV
Clinical Data
Management
Electronic Data
Capture
Medical Coding
Data
Warehousing
Data Analytics
Clinical Trial
Management
Precision
Medicine
Consulting
Implementation
Integration
Migration
Upgrade
Managed Services
Private Cloud
Hosting
Validation
Study Setup
Project
Management
Application
Development
Software
Licensing
Application
Support
Staff
Augmentation
Training
BUSINESSSOLUTIONS
SERVICES
CLINICAL/HEALTHCAREIT
50+PARTNERS

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INTRODUCTIONS
Robert Cocks
Google for Work, Head of Search,
North America, Google
Chad Johnson
Google Practice Director, Perficient

6. Defining Business Impact with Google Search
Rob Cocks
Head of North America, Google Search for Work
August 2015

7. "It's actually easier to
improve by 10x than it
is to improve by 10%"
Astro Teller, Engineering Director, Google X

8. “Continuing with our our
restructuring efforts Amgen’s Full
Potential Initiatives will support
the launch of new drug pipeline
and improve our cost structure.”
Robert A. Bradway, CEO,
Amgen

9. “No company is or ever should
be static. You have to evolve.”
Ian Clark, CEO

10. Enterprise Search Value Map - Pharma Manufacturing
Operational Efficiency Quality & Compliance Business Development
Google Confidential and Proprietary
HR, Corporate Comms
IT / Service Desk
Product Release
Procedural Governance
and
Legal Assessment
Compliance
Document Management and Flow Control
Manufacturing
Processes
Quality
FDA Compliance
Website Search
Program Research
Customer
Service
Contracts
Sales Operations PlanningResearch Process
Fully Deployed
Direct
Procurement
Clinical Trials
Management
Partially Deployed Planned Deployment
Tech Sales Collateral
Physician Relationship Management

11. Mutual Evaluation Process for Enterprise Search
Google Confidential and Proprietary
Deliverables:
• Business Use Cases
• Economic Benefits vs.
Current Situation
• UI Prototype (optional)
• Implementation Timeline
& Plan
• Training Plan
• Total Solution Cost
Discovery
Solution
Validation
Agreement
Deployment
Planning
1-2 Days 1 Day 1- 2 Weeks 2 Weeks
• Identify value areas and
target specific lines of
business
• Host Workshops include
representative individual
contributors and junior
executives
• Identify priority use
cases, business &
technical requirements
• Hold go/no-go
conversation
• Formulate Key Success
Factors
- Define what we are seeking
to prove through evaluation
criteria
• Agree on scope
• Solution Validation process
to start <date>
• Use <Partner> as the
implementation partner
• Buy <Configuration> by
<date>
• Hold go/no-go conversation
• Build prototype and
validate use cases with
lines of business
• Validate Critical
Success Factors
• Confirm Results
Formulate, identify and
test prototype for
business stakeholders
• Provide Customer
References, as needed
• <Partner> Enterprise
Deployment Workshop:
– Design production footprint to
support specific needs
– Understand content sources at
deeper level
– Define phased deployment
– Work plans presented for
successful phased roll-out
– Identify total cost structure
• Timelines and gates agreed
upon upfront
• Go-Live <date>
Objective: Ensure that it makes sense to engage by identifying
important business challenges that can be solved with Search. Leverage
an approach and mutually agreeable success criteria to define a solution.
Validate that solution with a prototype. Plan for deployment.

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Chad Johnson
Director - Google Solutions

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GOING BEYOND KEYWORD SEARCH
Myths:
• Google Search only finds results that contain your search terms
• Google Search can’t tell me something I didn’t know I was looking for
• Nobody uses “Advanced Search” settings. Ever.
• I’m going to miss my kid’s recital because I have to do so much
metadata tagging

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1998 - 10 BLUE LINKS

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2006 - RESULT FILTERS

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2007 - MULTIPLE SOURCES PER SEARCH

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2012 - KNOWLEDGE GRAPH

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STEP 1: SEARCH RESULTS

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STEP 2: DYNAMIC NAVIGATION

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STEP 3: TANGENTIAL SEARCH RESULTS

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STEP 4: KNOWLEDGE GRAPH

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BENEFITS OF ADVANCED SEARCH
• Automatically searching multiple sources reduces
the effort to find information
• Information from one source can be used to more
selectively search other sources
• Entity-recognition and automatic tagging might not
be perfect, but they can produce statistically
interesting information
• Combining information from the query, facets, and
other search results produces a more cohesive and
interesting experience

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FOUR PILLARS OF GSA IMPLEMENTATIONS
Content Acquisition Security User Interface Analytics

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CONTENT ACQUISITION
Web Crawling
Adapters
XML Feeds
Connectors

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SECURITY

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USER INTERFACE

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ANALYTICS
• Establish deterministic baselines
• Look for both good and bad events
• Useful countermeasures:
• KeyMatches / OneBox
Modules
• Result Biasing
• Synonyms
• Content Cleansing
• Test all changes against the
baseline
• Repeat frequently

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QUESTIONS
Type your question into the chat box

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FOLLOW US ONLINE
• Twitter.com/Perficient_LS
• Twitter.com/PRFTDigitalTech
• Blogs.perficient.com/LifeSciences
• Blogs.perficient.com/digitaltech
Next up:
99+ Siebel CTMS Best Practices You Should Follow
Thursday, Sept. 24, 1:00 to 2:00pm CT
http://www2.perficient.com/99-Siebel-CTMS-Best-
Practices-You-Should-Follow

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THANK YOU