Robust Product Data + eCommerce = A Better Customer Experience
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This document summarizes a presentation about how combining robust product data management (PIM) solutions with eCommerce platforms can improve the customer experience. Integrating PIMs that ensure accurate, consistent product information across sales channels with flexible eCommerce platforms allows companies to more effectively manage their product content and distribution, reduce costs and errors, and improve customers' ability to find and purchase products online. The presentation discusses how PIMs and eCommerce solutions from Perficient, inRiver, and InsiteCommerce address common challenges around content management, integration, and enabling sales across multiple online channels.
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Robust Product Data + eCommerce = A Better Customer Experience
- 1. Robust Product Data + eCommerce = A Better Customer Experience
- 2. 2 OUR SPONSORS • Founded in 1997 • Public, NASDAQ: PRFT • 2014 revenue - $456 million • Major US market locations & global delivery centers in China and India • >2,600 colleagues • Dedicated solution practices • Alliance partnerships with major technology vendors • Founded in Sweden in 2007 • Headquarted in Malmö, Sweden with offices in Chicago, Amsterdam, Stockholm • Growing at more than 50% • 130 customers in 14 countries • Venture funded by Industrifonden and former QlikTech executives • Founded in 2004 • Headquartered in Minneapolis with customers around the globe • Leading eCommerce platform for manufacturers & distributors • Enterprise solution with ready-to- deploy B2B functionality
- 3. 3 PRESENTERS David Hess Director of Sales Perficient Johan Boström VP Strategy & Alliances inRiver Brian Strojny Co-Founder InsiteCommerce
- 4. 4 INTRODUCTION What does an industry-leading content and commerce solution look like??
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- 8. 8 CUSTOMER CHALLENGES What are you hearing are the greatest challenges for manufacturers and distributors, specifically surrounding data management and having to serve multiple channels?
- 9. 9 CUSTOMER CHALLENGES • Awareness • Personas • Content • Integration • Speed • Cross-channel capacity
- 10. 10 CUSTOMER CHALLENGES HOW MOST COMPANIES ARE STRUCTURED ONE CHANNEL ONE TEAM, MORE CHANNELS MORE TEAMS
- 11. 11 PIM-COMMERCE SOLUTION What is the impact of a strong PIM-Commerce solution?
- 12. 12 PIM-COMMERCE SOLUTION • Improved online catalogs • Customer loyalty improves • Better customer service • Increased revenue • Faster delivery • Consistency across channels
- 13. 13 IMPORTANCE OF PRODUCT DATA Can you talk to the quality and integrity of product data that this combined solution brings?
- 15. 15 PIM & E-COMMERCE Can you explain how the marriage happens between PIM and eCommerce?
- 16. 16 THE MARRIAGE BETWEEN PIM & E-COMMERCE
- 17. 17 TIME-TO-MARKET & COST Can you speak to the time-to- market and affordability?
- 18. 18 BEST-IN-BREED SOLUTION Is this brand new to the industry or does this type of functionality already exist somewhere… perhaps even in a single stack?
- 19. 19 MULTI-DOMAIN APPROACH “The net value of a feature is the value to the users of the feature, divided by the distraction for the rest.”
- 21. 21 LEGACY SYSTEM INTEGRATION How does this combined solution complement existing (legacy) systems that manufacturers already have in place?
- 22. 22 THE PROBLEM WITH TOO MANY APPS… Traditional Legacy eCommerce Approach
- 23. 23 DIGITAL ENABLEMENT PLATFORM Sites Tier Persona Tier Web Marketing Tier Core Systems Tier Online Catalog Customer Self Serve B2B Store(s) B2C Store(s) Sales Rep RFQ/CPQ Micro Sites Customer Service Punchout Amazon Investor Consumer Professional Buyer Doctor Requisitioner Sourcer Engineer Facility Mgr Outside Sales Inside Sales Customer Service Call Center Agents WCM/WEM/Personalization Marketing Experiences Social Community Sitecore Live Person MyBuys Monetate Certona BazaarVoice Exact Target Mail Chimp Constant Contact Doubleclick Facebook Twitter Instagram Pinterest Radian6 Jive InsiteCommerce Site Mgr ePIM Responsive Web Page Library User Mgmt Product Configurator WCM Personalization Analytics Promotions RFQ/CPQ Shopping Cart Punchout Payment Multi-Language Multi--Currency Order/Invoice History Budget Mgmt Complex Pricing Multi-Warehouse Styled Products Lucene/Solr Search Security Dashboard Site Copy List Mgr Order Workflow Auto-Reorder Returns Mgmt Shipment Tracking SEO Mgmt Store Locator Kitting/Bundling Dynamic Hierarchy Mgr Carrier Mgmt More…… InsiteCommerce Connect ER P PIM CRM BI Various* DAM Salesforce Microsoft DynamicsPlan Create Publish Create
- 24. 24 MANUFACTURER TO DISTRIBUTOR From the manufacturer standpoint, sending information to distributors can be a challenge. From the distributor standpoint, getting information from the manufacturer can be a major pain point. How is this addressed? Distributor Manufacturer
- 26. 26 GETTING STARTED How do you recommend a company get started?
- 27. 27 GETTING STARTED Plan Team Define Deploy
- 28. 28 INRIVER + INSITECOMMERCE How is this brought together efficiently with two different companies?
- 30. 30 QUESTIONS? Please submit your questions in the chat box.
- 31. 31 FOLLOW US ONLINE • Perficient.com/SocialMedia • Twitter.com/PRFTDigitalTech • Facebook.com/Perficient • Blogs.perficient.com/digitaltech • LinkedIn.com/company/inriver-ab • Twitter.com/inRiver_PIM • Facebook.com/inRiverInc • Plus.Google.com/+InriverInc/posts • Twitter.com/InsiteSoftware • Facebook.com/InsiteSoft • Plus.Google.com/+InsitesofteCommerce • InsiteSoft.com/blog
- 32. 32 Thank you for joining us today. Please fill out the survey at the close of this session.