SlideShare una empresa de Scribd logo
1 de 1
Descargar para leer sin conexión
Life on Demand:                                                                                                                      performics.com
Participant Behaviors and Social Engagement                                                                                          blog.performics.com
                                                                                                                                     @performics


                  What Brands Do People Like/Follow?                                                                                   Why Follow Brands?
                                                 restaurants                    food
                         48%                                                    43    %     Women are                                 59% shop thereproduct
                                                                                                                                          purchase
                                                                                                                                                     or

                                                                                           more likely to
                entertainment-                        43%                                   Like/follow                               45% hope to have inside knowledge
                                                                                                                                          or special deals
                    related celebrities                            apparel
                                                                 35  %                                                                27% want to be associated with
                                                                                                                                          the brand
                                           37%
                                                                                                                                      26% like having a direct relationship
                                                                                                                                          with companies/brands


                                                               30    %                     32%Men are                                 23% have like it
                                                                                                                                          who
                                                                                                                                                friends


                                      32    %                                             more likely to

                               sports-related                electronics
                                                                                          30%
                                                                                            Like/follow
                                                                                                                                      18% work at the company or know
                                                                                                                                          someone who does


                  Which Offers Get Responses?
                  How likely are people to respond to an offer from a brand on a social networking site in:
                                                                                10%       15%       42%                                  33%
                                        A repost from a friend

                                                                                12%       20%              41%                                 27%
           The brand's page on the social network

                                                                                12%       19%             43%                                  26%
                                                          News feed

                                                                                20%               27%                    34%                         20%
                              An ad on the social network

                                                                                  Not at all            Not very            Somewhat             Very likely


    Engaging Content Users prefer when brands post:                                                                 Ad-itudes
                                                                                                                   66% likecan be ads display a countdown until the
                                                                                                                       ad
                                                                                                                            when
                                                                                                                                  closed


                  44%                         40% updates
                                                   status
                                                                                 37% videos                        62% prefer seeing a variety of ads, instead of one ad
                                                                                                                       multiple times
            pictures
                                             36%                                   35%                             30% believe the ads they see are relevant
                                                                                       links to
                           jokes/cartoons/
                               memes
                                                                                       articles                    30% usually watch theitentire ad, even if they are
                                                                                                                       allowed to close

All data from Performics 2012 Life on Demand Study
Study based on 2,000 Americans who visit a social network at least once a day
Question? Email marketing@performics.com

Más contenido relacionado

La actualidad más candente

Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012Kim Cao
 
Socia Media in the Workplace
Socia Media in the WorkplaceSocia Media in the Workplace
Socia Media in the WorkplaceTodd Wheatland
 
Content creators vs content curators similarities and differences in between....
Content creators vs content curators similarities and differences in between....Content creators vs content curators similarities and differences in between....
Content creators vs content curators similarities and differences in between....Retelur Marketing
 
The rise of in-store mobile commerce (Pew Internet) -Feb12
The rise of in-store mobile commerce (Pew Internet) -Feb12The rise of in-store mobile commerce (Pew Internet) -Feb12
The rise of in-store mobile commerce (Pew Internet) -Feb12Retelur Marketing
 
Trabjo de redes porcentaje
Trabjo de redes porcentajeTrabjo de redes porcentaje
Trabjo de redes porcentajebetsy_vera
 
2011 Brunswick Study on the Use of Social Media Among Business Journalists
2011 Brunswick Study on the Use of Social Media Among Business Journalists2011 Brunswick Study on the Use of Social Media Among Business Journalists
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
 
Daedalus consumer engagement on facebook
Daedalus consumer engagement on facebookDaedalus consumer engagement on facebook
Daedalus consumer engagement on facebookRevistaBiz
 

La actualidad más candente (8)

Cimigo net citizens 2012
Cimigo net citizens 2012Cimigo net citizens 2012
Cimigo net citizens 2012
 
Socia Media in the Workplace
Socia Media in the WorkplaceSocia Media in the Workplace
Socia Media in the Workplace
 
Content creators vs content curators similarities and differences in between....
Content creators vs content curators similarities and differences in between....Content creators vs content curators similarities and differences in between....
Content creators vs content curators similarities and differences in between....
 
The rise of in-store mobile commerce (Pew Internet) -Feb12
The rise of in-store mobile commerce (Pew Internet) -Feb12The rise of in-store mobile commerce (Pew Internet) -Feb12
The rise of in-store mobile commerce (Pew Internet) -Feb12
 
Power Communications - Digital
Power Communications - DigitalPower Communications - Digital
Power Communications - Digital
 
Trabjo de redes porcentaje
Trabjo de redes porcentajeTrabjo de redes porcentaje
Trabjo de redes porcentaje
 
2011 Brunswick Study on the Use of Social Media Among Business Journalists
2011 Brunswick Study on the Use of Social Media Among Business Journalists2011 Brunswick Study on the Use of Social Media Among Business Journalists
2011 Brunswick Study on the Use of Social Media Among Business Journalists
 
Daedalus consumer engagement on facebook
Daedalus consumer engagement on facebookDaedalus consumer engagement on facebook
Daedalus consumer engagement on facebook
 

Similar a Performics Life on Demand 2012 Brand Infographic

Snet Social Media Moms Summary April 2012
Snet Social Media Moms Summary April 2012Snet Social Media Moms Summary April 2012
Snet Social Media Moms Summary April 2012Performics
 
inTV - Harnessing the power of conversations - infographic
inTV - Harnessing the power of conversations - infographic inTV - Harnessing the power of conversations - infographic
inTV - Harnessing the power of conversations - infographic Belinda Barker
 
28915.2013 adobe dps_shopping_survey
28915.2013 adobe dps_shopping_survey28915.2013 adobe dps_shopping_survey
28915.2013 adobe dps_shopping_survey24h00
 
Brands & social networks flash survey: New Findings on how consumers connect ...
Brands & social networks flash survey: New Findings on how consumers connect ...Brands & social networks flash survey: New Findings on how consumers connect ...
Brands & social networks flash survey: New Findings on how consumers connect ...VIVALDI
 
Jobvite Social Recruitment Report 2008
Jobvite Social Recruitment Report 2008Jobvite Social Recruitment Report 2008
Jobvite Social Recruitment Report 2008Jobvite
 
How Social are Social Media Audiences Really
How Social are Social Media Audiences ReallyHow Social are Social Media Audiences Really
How Social are Social Media Audiences ReallyKeller Fay Group
 
Asia Online? How Asian companies are missing the social media train
Asia Online? How Asian companies are missing the social media trainAsia Online? How Asian companies are missing the social media train
Asia Online? How Asian companies are missing the social media trainBurson-Marsteller Asia-Pacific
 
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos UK
 
Optify presentation buzz to bucks
Optify presentation   buzz to bucksOptify presentation   buzz to bucks
Optify presentation buzz to bucksOptify
 
Campus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media SurveyCampus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media SurveyJeffreyGroup
 
Social Media & Networking - The Evolving Workforce
Social Media & Networking - The Evolving WorkforceSocial Media & Networking - The Evolving Workforce
Social Media & Networking - The Evolving WorkforceTodd Wheatland
 
Online Communities: Impacts on Live Marketing Strategies
Online Communities:  Impacts on Live Marketing Strategies Online Communities:  Impacts on Live Marketing Strategies
Online Communities: Impacts on Live Marketing Strategies Yves Cretegny
 
Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10gsweeton
 
Return on Influence: From Buzz to Buy
Return on Influence: From Buzz to BuyReturn on Influence: From Buzz to Buy
Return on Influence: From Buzz to BuyKeller Fay Group
 
Social media on tv survey
Social media on tv surveySocial media on tv survey
Social media on tv surveyConvierte Más
 
2008 Burson-Marsteller PR Week CEO Survey
2008 Burson-Marsteller PR Week CEO Survey2008 Burson-Marsteller PR Week CEO Survey
2008 Burson-Marsteller PR Week CEO SurveyBursonMarsteller
 

Similar a Performics Life on Demand 2012 Brand Infographic (20)

Snet Social Media Moms Summary April 2012
Snet Social Media Moms Summary April 2012Snet Social Media Moms Summary April 2012
Snet Social Media Moms Summary April 2012
 
inTV - Harnessing the power of conversations - infographic
inTV - Harnessing the power of conversations - infographic inTV - Harnessing the power of conversations - infographic
inTV - Harnessing the power of conversations - infographic
 
28915.2013 adobe dps_shopping_survey
28915.2013 adobe dps_shopping_survey28915.2013 adobe dps_shopping_survey
28915.2013 adobe dps_shopping_survey
 
Brands & social networks flash survey: New Findings on how consumers connect ...
Brands & social networks flash survey: New Findings on how consumers connect ...Brands & social networks flash survey: New Findings on how consumers connect ...
Brands & social networks flash survey: New Findings on how consumers connect ...
 
Jobvite Social Recruitment Report 2008
Jobvite Social Recruitment Report 2008Jobvite Social Recruitment Report 2008
Jobvite Social Recruitment Report 2008
 
How Social Are Social Media Audiences, Really?
How Social Are Social Media Audiences, Really? How Social Are Social Media Audiences, Really?
How Social Are Social Media Audiences, Really?
 
How Social are Social Media Audiences Really
How Social are Social Media Audiences ReallyHow Social are Social Media Audiences Really
How Social are Social Media Audiences Really
 
Asia Online? How Asian companies are missing the social media train
Asia Online? How Asian companies are missing the social media trainAsia Online? How Asian companies are missing the social media train
Asia Online? How Asian companies are missing the social media train
 
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011
Ipsos MediaCT: Business Elite BE: Barometer Digital Section, 2011
 
Optify presentation buzz to bucks
Optify presentation   buzz to bucksOptify presentation   buzz to bucks
Optify presentation buzz to bucks
 
Campus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media SurveyCampus Party 2011 Consumer Social Media Survey
Campus Party 2011 Consumer Social Media Survey
 
Screening for Social TV
Screening for Social TVScreening for Social TV
Screening for Social TV
 
Social Media & Networking - The Evolving Workforce
Social Media & Networking - The Evolving WorkforceSocial Media & Networking - The Evolving Workforce
Social Media & Networking - The Evolving Workforce
 
Online Communities: Impacts on Live Marketing Strategies
Online Communities:  Impacts on Live Marketing Strategies Online Communities:  Impacts on Live Marketing Strategies
Online Communities: Impacts on Live Marketing Strategies
 
Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10Keller fay conde nast arf paper 3 24-10
Keller fay conde nast arf paper 3 24-10
 
Return on Influence: From Buzz to Buy
Return on Influence: From Buzz to BuyReturn on Influence: From Buzz to Buy
Return on Influence: From Buzz to Buy
 
What's Next in Marketing
What's Next in MarketingWhat's Next in Marketing
What's Next in Marketing
 
BIMA Presentation
BIMA PresentationBIMA Presentation
BIMA Presentation
 
Social media on tv survey
Social media on tv surveySocial media on tv survey
Social media on tv survey
 
2008 Burson-Marsteller PR Week CEO Survey
2008 Burson-Marsteller PR Week CEO Survey2008 Burson-Marsteller PR Week CEO Survey
2008 Burson-Marsteller PR Week CEO Survey
 

Más de Performics

Q4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index InfographicQ4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index InfographicPerformics
 
Performics ces recap_deck
Performics ces recap_deckPerformics ces recap_deck
Performics ces recap_deckPerformics
 
Performics CES Recap Deck
Performics CES Recap DeckPerformics CES Recap Deck
Performics CES Recap DeckPerformics
 
Performics Presidential Election Candidates Infographic
Performics Presidential Election Candidates InfographicPerformics Presidential Election Candidates Infographic
Performics Presidential Election Candidates InfographicPerformics
 
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Performics
 
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...Performics
 
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Performics
 
March Madness Interest on Search and Social
March Madness Interest on Search and SocialMarch Madness Interest on Search and Social
March Madness Interest on Search and SocialPerformics
 
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics
 
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics
 
Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents? Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents? Performics
 
Five Trends for Marketers
Five Trends for Marketers Five Trends for Marketers
Five Trends for Marketers Performics
 
CES 2015: 5 Future Implications for Marketers (Performics)
CES 2015:  5 Future Implications for Marketers (Performics)CES 2015:  5 Future Implications for Marketers (Performics)
CES 2015: 5 Future Implications for Marketers (Performics)Performics
 
Performics at CES: Day 2
Performics at CES: Day 2 Performics at CES: Day 2
Performics at CES: Day 2 Performics
 
Participation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into PerformanceParticipation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into PerformancePerformics
 
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva Performics
 
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client Performics
 
Social Snapshot: Airlines
Social Snapshot: AirlinesSocial Snapshot: Airlines
Social Snapshot: AirlinesPerformics
 
The Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapeThe Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapePerformics
 
America Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and SocialAmerica Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and SocialPerformics
 

Más de Performics (20)

Q4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index InfographicQ4 Digital Satisfaction Index Infographic
Q4 Digital Satisfaction Index Infographic
 
Performics ces recap_deck
Performics ces recap_deckPerformics ces recap_deck
Performics ces recap_deck
 
Performics CES Recap Deck
Performics CES Recap DeckPerformics CES Recap Deck
Performics CES Recap Deck
 
Performics Presidential Election Candidates Infographic
Performics Presidential Election Candidates InfographicPerformics Presidential Election Candidates Infographic
Performics Presidential Election Candidates Infographic
 
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
Merging Online & Offline to Deliver Omni-Channel Experiences, Performics & Ko...
 
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
Performics UK Leverages Twitter to Drive Engagement and Awareness for Buxton ...
 
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
Quick Action and Relevant Messaging Drive New Opportunity for Sanofi Brand Du...
 
March Madness Interest on Search and Social
March Madness Interest on Search and SocialMarch Madness Interest on Search and Social
March Madness Interest on Search and Social
 
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of MobilePerformics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
Performics & ZenithOptimedia: Driving ROI through Smarter Use of Mobile
 
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
Performics UK Drives Performance for Costa Coffee by Using CRM Data to Create...
 
Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents? Is Love More Interesting Than Our Presidents?
Is Love More Interesting Than Our Presidents?
 
Five Trends for Marketers
Five Trends for Marketers Five Trends for Marketers
Five Trends for Marketers
 
CES 2015: 5 Future Implications for Marketers (Performics)
CES 2015:  5 Future Implications for Marketers (Performics)CES 2015:  5 Future Implications for Marketers (Performics)
CES 2015: 5 Future Implications for Marketers (Performics)
 
Performics at CES: Day 2
Performics at CES: Day 2 Performics at CES: Day 2
Performics at CES: Day 2
 
Participation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into PerformanceParticipation Activated: The Process of Turning Engagement into Performance
Participation Activated: The Process of Turning Engagement into Performance
 
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
Performics UK Leverages Facebook Link Ads to Drive Efficient Sales for Aviva
 
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
Yahoo! Native Ads Strategy Drives Large Gain for Financial Client
 
Social Snapshot: Airlines
Social Snapshot: AirlinesSocial Snapshot: Airlines
Social Snapshot: Airlines
 
The Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital LandscapeThe Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
The Performance Perspective: Aligning Teams & KPIs in Today's Digital Landscape
 
America Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and SocialAmerica Reacts to Ebola Using Search and Social
America Reacts to Ebola Using Search and Social
 

Performics Life on Demand 2012 Brand Infographic

  • 1. Life on Demand: performics.com Participant Behaviors and Social Engagement blog.performics.com @performics What Brands Do People Like/Follow? Why Follow Brands? restaurants food 48% 43 % Women are 59% shop thereproduct purchase or more likely to entertainment- 43% Like/follow 45% hope to have inside knowledge or special deals related celebrities apparel 35 % 27% want to be associated with the brand 37% 26% like having a direct relationship with companies/brands 30 % 32%Men are 23% have like it who friends 32 % more likely to sports-related electronics 30% Like/follow 18% work at the company or know someone who does Which Offers Get Responses? How likely are people to respond to an offer from a brand on a social networking site in: 10% 15% 42% 33% A repost from a friend 12% 20% 41% 27% The brand's page on the social network 12% 19% 43% 26% News feed 20% 27% 34% 20% An ad on the social network Not at all Not very Somewhat Very likely Engaging Content Users prefer when brands post: Ad-itudes 66% likecan be ads display a countdown until the ad when closed 44% 40% updates status 37% videos 62% prefer seeing a variety of ads, instead of one ad multiple times pictures 36% 35% 30% believe the ads they see are relevant links to jokes/cartoons/ memes articles 30% usually watch theitentire ad, even if they are allowed to close All data from Performics 2012 Life on Demand Study Study based on 2,000 Americans who visit a social network at least once a day Question? Email marketing@performics.com