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perry@nativecommerce.com 512-971-5049 (text first)
“WHAT I’VE LEARNED 

CREATING OVER 



WORTH OF WINNING OFFERS”
$250,000...


TRIPLES SALES”
perry@nativecommerce.com 512-971-5049 (text first)
That
MADMEN
OFFer formula
The FOUR STEP
Digital Marketer

Co-Founder
Native Commerce

Co-Founder
Digital Retailers

Association

Co-Founder
• Copywriter
• Investo...
they know more
than we do.
perry@nativecommerce.com 512-971-5049 (text first)
• research meeting
• hook meeting
• copy meeting
• build meeting
the ogilvy process
first know the
rules
perry@nativecommerce.com 512-971-5049 (text first)
“people buy things
that make them feel
better about
themselves”
perry@nativecommerce.com 512-971-5049 (text first)
-David O...
“people buy things
that move them 

away from pain”
perry@nativecommerce.com 512-971-5049 (text first)
-tony robbins
“people buy things
that tell others and
reminds themselves
who they are”
perry@nativecommerce.com 512-971-5049 (text first)...
“We are having a
baby!” -Any
Questions?
perry@nativecommerce.com 512-971-5049 (text first)
perry@nativecommerce.com 512-971-5049 (text first)
Reasons people buy things
• To be liked
• to be appreciated
• to be righ...
work the process
perry@nativecommerce.com 512-971-5049 (text first)
FIRST, do your
damn research”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #1
“ADVERTISers WHO IGNORE
RESEARCH ARE AS DANGEROUS
AS GENERALS WHO IGNORE
DECODEd ENEMY SIGNALS.”
perry@nativecommerce.com ...
“where is the
hole in the 

market”
perry@nativecommerce.com 512-971-5049 (text first)
“quality, speed, design,
service, selection,
price, ease”
perry@nativecommerce.com 512-971-5049 (text first)
“what is your
market position”
perry@nativecommerce.com 512-971-5049 (text first)
32
Body Shop Example
what exactly
do they want
perry@nativecommerce.com 512-971-5049 (text first)
Step three

how quickly
can you get it
for them
perry@nativecommerce.com 512-971-5049 (text first)
hot pizza,
delivered in 30
minutes or less 

or it’s FREE!
perry@nativecommerce.com 512-971-5049 (text first)
Step four

what DON’t 

They want
perry@nativecommerce.com 512-971-5049 (text first)
• buy/record everything
• product research
• competitive research
• social research
meeting #1 action items
set, your hook 

& keystone”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #2
brainstorm YOUR
keystone!
perry@nativecommerce.com 512-971-5049 (text first)
finally, giant, softball sized

strong scented bath bombs 

that freshen the room in 30 

seconds -guarantee -for 

half t...
second, write 

your slogan
perry@nativecommerce.com 512-971-5049 (text first)
Sensational Lawns
we sell saturdays
• assign copy
• assign art
• assign tech
• assign scrum master
meeting #2 action items
“c.u.b review 

your copy”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #3
c.onfusing
u.nbelievable
b.oring
perry@nativecommerce.com 512-971-5049 (text first)
cub review rules
perry@nativecommerce.com 512-971-5049 (text first)
• 3-4 people is best
• markups are done silently
• only...
• finalize copy
• finalize art
• finalize tech
• assign to build
meeting #3 action items
“review your
build & Q.C.”
perry@nativecommerce.com 512-971-5049 (text first)
meeting #4
• typos and grammar
• functionality
• congruency / flow
• price / tech
• buyer experience
play customer
• approve build
• assign communications
• alert customer service
• release your offer
meeting #4 action items
perry@nativecommerce.com 512-971-5049 (text first)
text me your name and email for my slides
TOO MUCH? HAVE IT ALL…
DONE FOR YOU!
GO
BY OUR BOOTH NOW
AND
CONTACT US
perry@nativecommerce.com 512-971-5049 (text first)
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
What is Copywriting? Advertising Techniques from Madmen
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What is Copywriting? Advertising Techniques from Madmen

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Publicado el

Copywriter Perry Belcher Teaches You Advertising and Copywriting techniques he has used to create over $250,000,000 in winning direct response advertising campaigns.

Publicado en: Marketing

What is Copywriting? Advertising Techniques from Madmen

  1. 1. perry@nativecommerce.com 512-971-5049 (text first) “WHAT I’VE LEARNED 
 CREATING OVER 
 
 WORTH OF WINNING OFFERS” $250,000,000
  2. 2. 
 TRIPLES SALES” perry@nativecommerce.com 512-971-5049 (text first) That MADMEN OFFer formula The FOUR STEP
  3. 3. Digital Marketer
 Co-Founder Native Commerce
 Co-Founder Digital Retailers
 Association
 Co-Founder • Copywriter • Investor • Advisor • Singer • Fisherman • Foodie
  4. 4. they know more than we do. perry@nativecommerce.com 512-971-5049 (text first)
  5. 5. • research meeting • hook meeting • copy meeting • build meeting the ogilvy process
  6. 6. first know the rules perry@nativecommerce.com 512-971-5049 (text first)
  7. 7. “people buy things that make them feel better about themselves” perry@nativecommerce.com 512-971-5049 (text first) -David Ogilvy
  8. 8. “people buy things that move them 
 away from pain” perry@nativecommerce.com 512-971-5049 (text first) -tony robbins
  9. 9. “people buy things that tell others and reminds themselves who they are” perry@nativecommerce.com 512-971-5049 (text first) -perry belcher
  10. 10. “We are having a baby!” -Any Questions? perry@nativecommerce.com 512-971-5049 (text first)
  11. 11. perry@nativecommerce.com 512-971-5049 (text first) Reasons people buy things • To be liked • to be appreciated • to be right • to feel important • to make money • to save money • to save time • to make work easier • to be secure • to be attractive • to get sex • to be comfortable • to be distinct • to be happy • to have fun • to gain knowledge • to be healthy • to gratify curiosity • for convenience • out of fear • out of greed • out of guilt
  12. 12. work the process perry@nativecommerce.com 512-971-5049 (text first)
  13. 13. FIRST, do your damn research” perry@nativecommerce.com 512-971-5049 (text first) meeting #1
  14. 14. “ADVERTISers WHO IGNORE RESEARCH ARE AS DANGEROUS AS GENERALS WHO IGNORE DECODEd ENEMY SIGNALS.” perry@nativecommerce.com 512-971-5049 (text first) -david ogilvy
  15. 15. “where is the hole in the 
 market” perry@nativecommerce.com 512-971-5049 (text first)
  16. 16. “quality, speed, design, service, selection, price, ease” perry@nativecommerce.com 512-971-5049 (text first)
  17. 17. “what is your market position” perry@nativecommerce.com 512-971-5049 (text first)
  18. 18. 32 Body Shop Example
  19. 19. what exactly do they want perry@nativecommerce.com 512-971-5049 (text first)
  20. 20. Step three
 how quickly can you get it for them perry@nativecommerce.com 512-971-5049 (text first)
  21. 21. hot pizza, delivered in 30 minutes or less 
 or it’s FREE! perry@nativecommerce.com 512-971-5049 (text first)
  22. 22. Step four
 what DON’t 
 They want perry@nativecommerce.com 512-971-5049 (text first)
  23. 23. • buy/record everything • product research • competitive research • social research meeting #1 action items
  24. 24. set, your hook 
 & keystone” perry@nativecommerce.com 512-971-5049 (text first) meeting #2
  25. 25. brainstorm YOUR keystone! perry@nativecommerce.com 512-971-5049 (text first)
  26. 26. finally, giant, softball sized
 strong scented bath bombs 
 that freshen the room in 30 
 seconds -guarantee -for 
 half the price of lush perry@nativecommerce.com 512-971-5049 (text first)
  27. 27. second, write 
 your slogan perry@nativecommerce.com 512-971-5049 (text first)
  28. 28. Sensational Lawns we sell saturdays
  29. 29. • assign copy • assign art • assign tech • assign scrum master meeting #2 action items
  30. 30. “c.u.b review 
 your copy” perry@nativecommerce.com 512-971-5049 (text first) meeting #3
  31. 31. c.onfusing u.nbelievable b.oring perry@nativecommerce.com 512-971-5049 (text first)
  32. 32. cub review rules perry@nativecommerce.com 512-971-5049 (text first) • 3-4 people is best • markups are done silently • only positive feedback • 50% or more suggest change • re-writes take only 1 day
 or… repeat step 2
  33. 33. • finalize copy • finalize art • finalize tech • assign to build meeting #3 action items
  34. 34. “review your build & Q.C.” perry@nativecommerce.com 512-971-5049 (text first) meeting #4
  35. 35. • typos and grammar • functionality • congruency / flow • price / tech • buyer experience play customer
  36. 36. • approve build • assign communications • alert customer service • release your offer meeting #4 action items
  37. 37. perry@nativecommerce.com 512-971-5049 (text first) text me your name and email for my slides
  38. 38. TOO MUCH? HAVE IT ALL… DONE FOR YOU! GO BY OUR BOOTH NOW AND CONTACT US perry@nativecommerce.com 512-971-5049 (text first)

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