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David Buckingham's keynote for the Media Mag conference

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  1. 1. Chewing gum for the brain? Why do people talk such rubbish about Media Studies?
  2. 2. Angry parents accuse school of ‘dumbing down’ English by showing The Simpsons in class. Daily Mail
  3. 3. Tories to tackle Media Studies menace The Independent The increase has been almost entirely in state schools. At the same time as independent schools are shunning subjects like Media Studies their students are pursuing the hard academic subjects universities and employers value. Michael Gove, Education Minister
  4. 4. ‘WORTHLESS’ QUALIFICATIONS GIVE FALSE HOPE TO STATE PUPILS SAYS HARROW HEAD THE GUARDIAN
  5. 5. A hamburger advertisement! I am afraid that the interests of our children are not served by some of our examination boards. One recently defended the use of a hamburger advertisement in a public exam by claiming that it provided just as much food for thought for our children as our great literary heritage. They’d give us Chaucer with chips, Milton with mayonnaise! I want William Shakespeare in our classrooms, not Ronald Macdonald! John Patten, Schools Minister
  6. 6. A trendy travesty A Mickey Mouse subject Dons despair as students spurn science in favour of “media studies” It won’t get you a job! Students ‘misled’ over jobs in the media Media graduates finish up as clerks and cooks
  7. 7. Only the best The whole scope [of ‘Culture and Anarchy’] is to recommend culture as the great help out of our present difficulties; culture being a pursuit of our total perfection by means of getting to know, on all the matters which most concern us, the best which has been thought and said in the world. Matthew Arnold, 1869
  8. 8. Literature against pop culture Frank and Queenie Leavis
  9. 9. Saving innocent kids from violence, tobacco, alcohol, sex and obesity. Media literacy – the Great Crusade
  10. 10. So what’s the problem? Is Media Studies a serious academic subject? Is Media Studies just a soft option? Will Media Studies get you a job in the media? Or is Media Studies really the end of civilization as we know it?

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