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Can a gamified CRM really be fun to use?

From Pete's talk at the Gamification World Congress in Barcelona, November 2015. A description of the game mechanics in use and the statistics from over two years of various companies using those game mechanics.

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Can a gamified CRM really be fun to use?

  1. Can a gamified CRM really be fun to use? Gamification World Congress November 2015 – Pete Jenkins © GAMIFICATION+ LTD 2015 1
  2. AGENDA © GAMIFICATION+ LTD 2015 2
  3. PETE’S CURRENT TITLES  Founder – GAMIFICATION+ LTD  Entrepreneur in Residence at University of Brighton  Chair – International Gamification Confederation (GamFed)  Researcher in Gamification in HR at CROME (Centre for Research on Management & Employment)  Organiser of Brighton Gamification Meetup  Ambassador for Worthing & Adur Chamber of Commerce © GAMIFICATION+ LTD 2015 3
  4. CRM © GAMIFICATION+ LTD 2015 4
  5. GAMIFICATION 5
  6. 6
  7. GAME MECHANICS © GAMIFICATION+ LTD 2015 7
  8. AESTHETICS © GAMIFICATION+ LTD 2015 8
  9. CUSTOMISABLE THEME © GAMIFICATION+ LTD 2015 9
  10. CUSTOMISABLE DASHBOARD © GAMIFICATION+ LTD 2015 10
  11. BADGES © GAMIFICATION+ LTD 2015 11
  12. LEVELS © GAMIFICATION+ LTD 2015 12
  13. COINS © GAMIFICATION+ LTD 2015 13
  14. VIRTUAL GOODS © GAMIFICATION+ LTD 2015 14
  15. COLLECTIONS © GAMIFICATION+ LTD 2015 15
  16. INCENTIVES © GAMIFICATION+ LTD 2015 16
  17. LEADERBOARD © GAMIFICATION+ LTD 2015 17
  18. POINTS & SKILLS © GAMIFICATION+ LTD 2015 18
  19. GAME DASHBOARD © GAMIFICATION+ LTD 2015 19
  20. SOCIAL MECHANICS © GAMIFICATION+ LTD 2015 20
  21. ACTIVITY FEED © GAMIFICATION+ LTD 2015 21
  22. WHAT’S GOING ON FEED © GAMIFICATION+ LTD 2015 22
  23. CONVERSATIONS © GAMIFICATION+ LTD 2015 23
  24. MISSIONS © GAMIFICATION+ LTD 2015 24
  25. DON’T PANIC © GAMIFICATION+ LTD 2015 25
  26. STATISTICS © GAMIFICATION+ LTD 2015 26
  27. TOP 10 USERS © GAMIFICATION+ LTD 2015 27 Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  28. TOP USER © GAMIFICATION+ LTD 2015 28 Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  29. LEAD BY EXAMPLE © GAMIFICATION+ LTD 2015 29 Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  30. BADGES © GAMIFICATION+ LTD 2015 30 Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  31. COINS © GAMIFICATION+ LTD 2015 31 Name Role Points Coins Collections Badges Level Months Played Avg. points/mth Jane Employee 297,560 502 21 18 37 4 74,390 Simon Director 683,220 299 0 18 50 11 62,111 Ryan Employee 173,400 466 23 14 30 3 57,800 Jeanette Employee 430,670 546 0 12 43 11 39,152 Claire Employee 89,285 254 5 18 23 3 29,762 Laura Employee 293,950 496 1 21 37 11 26,723 Marsha Employee 215,115 354 28 19 32 10 21,512 Andrew Employee 179,355 335 13 14 30 9 19,928 Jen Employee 378,920 1142 27 19 40 21 18,044 Geoff Employee 193,205 493 9 18 31 11 17,564
  32. WHERE NEXT? © GAMIFICATION+ LTD 2015 32
  33. THANK YOU pete.jenkins@gamificationplus.uk http://gamificationplus.uk @gamifiplus @petejenkins © GAMIFICATION+ LTD 2015 33 CRM.me free trial at http://crm.me/sign-up/

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From Pete's talk at the Gamification World Congress in Barcelona, November 2015. A description of the game mechanics in use and the statistics from over two years of various companies using those game mechanics.

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