2. Search Engine Marketing
Learning how to take advantage of search engines for your local
business is critical to getting found by your customers.
In the past, search results were dominated by large companies
and or chains that monopolized the search results.
Most businesses feel they cannot compete with these super
powers.
What has changed?
3. Times Are Changing…Are You?
Some businesses continue to use outdated advertising
methods:
Newspaper Classifieds
Local Papers
Yellow pages Savvy business owners recognize
E-mail these outdated methods should not
dominate your spending!
Direct Mailing
4. The Web…your opportunity
Connect with local consumers looking for local
merchants
9 out of 10 internet users search the internet looking
for information about your business
30% of all searches include a city, state or zip reference.
More than 3 billion local searches are conducted a
month.
Is Your Business
Getting Found?
5. Google’s Local Marketplace
Google has been focusing on the local
search and business side for over one year.
Your competitor’s have a head start!
Local Businesses are displayed when
visitors type in a term that Google believes
to be a local search.
Best Barbecue Ribs in NYC
Car Repair
•c
Fresh fish
6. Introducing Google Place Pages
Google Place pages are available to be claimed by all
businesses rightful owners.
Article Source: http://EzineArticles.com/5869650
Shockingly, more than two thirds of business owners are
not using their own free page for advertising.
Page can be edited and enhanced by the business owner to
improve their search rankings in the local results.
Claiming and completing your
business profile is a combination of
art and science much like search
engine optimization.
7. Google Ranking Factors
Google relies on a number of factors to rank your business
“Place Page.”
One important factor is its own reputation checking on
other directories to confirm your business listing.
Article Source: http://EzineArticles.com/5869650
customer reviews play an important part in improving your
rankings
Do you have a customer review
program that is being actively
managed? If not, you should!
8. How To Improve Your Google Place
Page Rankings
Coupon Promotions
Up to date events
Engagement with customer reviews
Choosing the right categories for your business
Let us help you set up and manage your Google Place Page for your business.
For a small setup fee you can start reaching your local customers and grow
your business in less than 60 days!
800-501-9440
Port Washington, NY