Presentation for the Sydney Joomla User Group talking about search engine optimisation (SEO), microdata for Joomla and AuthorRank as a influencing factor to your website's rankings.

1. 7 Ingredients to Search optimisation
with Joomla
Wednesday, 15 May 13

2. I Produce a Weekly Podcast - http://joomlabe.at
About Joomla
Wednesday, 15 May 13

3. Subscribe - search for “Joomla”
Itunes, stiTcher, RSS, SoundCloud, @joomlabeat, fb.com/joomlabeat
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4. 1. Domain Names
Ah ha! The perfect base!
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5. Old Domain Names
Domain age! Trust comes with Age
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6. Keyword Rich Domain Names
Help enrich your search results, add stuff into the base!
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7. Use Flippa
Buy old domains with age and authority
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8. 2. Title Tag
First thing to Look at
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9. Keyword Inclusive
Use appropriate Keywords, make it obvious
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10. Don’t Over Do It!
Keep it human and readable, too much ruins the base
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11. Limited to 70 Characters
Looks do matter
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12. Control your Titles in your Articles
1 way
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13. Control your Titles in your Menus
Yep! menu manager controls your title tags
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14. 3. Meta tags
Descriptions, Keywords, Canonical URL, Open Graph Tags
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15. Description
Good relevant descriptions to create click throughs
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16. Limited Description Length
Looks do matter!
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17. Add descriptions to all content
Optimise all content as you write it
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18. Override Descriptions in the menu
Menu Manager can control descriptions
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19. Global Description
Don’t bother with this!
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20. Keywords
Not important
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21. Keywords
but good to keep you focused
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22. Global Keywords
Don’t worry about this
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23. CANONICAL URLs
Get rid of those pesky Duplicate content issues
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24. Many ways to display Content in Joomla
Tell Joomla Which one is right
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25. Use Joomla 3.1+
built in CANONICAL URLs
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26. SH404SEF
built in cananical URLs, and more!
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27. RSSEO
built in cananical URLs since Joomla 1.5
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28. 4. Heading Tags
Use them and use them right
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29. Order your headings
H1, h2, h3, h4, h5, h6
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30. Don’t jump Levels
H1->h3->h6
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31. Keyword Rich Headings
Also keep them relevant
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32. 5. Search Engine Friendly URLs
Keyword friendly
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33. Keywords in your URLs
Use Relevant keywords
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34. Optimise your ALIAS - Categories
Menus, Categories and Articles
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35. Optimise your ALIAS - Articles
Menus, Categories and Articles
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36. Optimise your ALIAS - Menus
Menus, Categories and Articles
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37. SH404SEF
Built in SEF URL controls and Optimisation
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38. RSSEO
Built in SEF controls and customisation
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39. 6. Breadcrumbs
The trails! Where did this pizza come from?
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40. Look At What Google Does to Structure
Navigate by breadcrumbs
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41. Organise your Content
Good categorisation, breadcrumb trails
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42. 7. Content Content Content
Good is desirable, rich content that is engaging, sticky and sharable
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43. Most important
Good content can STILL rank even with bad SEO. Worship the content
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44. Good content is sticky
Last a long time
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45. Good content is sharable
Write stuff that people will share over and over again. Make
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46. Part 1 - Over! Question
Time
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47. Microdata
The HTML Schema that everyone forgets
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48. What is Microdata?
Schema for Defining content on a page
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49. Page of data into meaningful chunks
What slice is what
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50. Why Microdata?
We understand content, search engines don’t
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51. Search is changing
Siri one day will use microdata
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52. Google Glasses
Searching for snippets of information
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53. Examples of Microdata?
Recipes, movie session times, books, videos, reviews, locations
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54. Examples of Microdata?
Recipes, movie session times, books, videos, reviews, locations
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55. How to Dance with Microdata
http://schema.org/docs/full.html
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56. <div>
<h1>Avatar</h1>
<span>Director: James Cameron (born August 16, 1954)</span>
<span>Science fiction</span>
<a href="../movies/avatar-theatrical-trailer.html">Trailer</a>
</div>
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57. <div itemscope itemtype="http://schema.org/Movie">
<h1>Avatar</h1>
<span>Director: James Cameron (born August 16, 1954)</span>
<span>Science fiction</span>
<a href="../movies/avatar-theatrical-trailer.html">Trailer</a>
</div>
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58. <div itemscope itemtype ="http://schema.org/Movie">
<h1 itemprop="name">Avatar</h1>
<span>Director: <span itemprop="director">James Cameron</span>
(born August 16, 1954)</span>
<span itemprop="genre">Science fiction</span>
<a href="../movies/avatar-theatrical-trailer.html"
itemprop="trailer">Trailer</a>
</div>
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59. Special Formatting Rules
Rules for Microdata
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60. YYYY-MM-DD format
<time datetime="2011-04-01">04/01/11</time>
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61. hh:mm or hh:mm:ss
<time datetime="2011-05-08T19:30">May 8, 7:30pm</time>
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62. Canonical References
<div itemscope itemtype="http://schema.org/Book">
<span itemprop="name">The Catcher in the Rye</span>—
by <span itemprop="author">J.D. Salinger</a>
Here is the book's <a itemprop="url" href="http://
en.wikipedia.org/wiki/The_Catcher_in_the_Rye">Wikipedia page</
a>.
</div>
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63. How to with Joomla
Microdata overrides
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64. Override Everything
Everything! Should be in core templates
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65. Learn more about Microdata
joomlabe.at/microdata
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66. Questions?
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67. Google Patent AuthorRank ?!?!?
What are they up to?
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68. Author Rank
Contributor to the king
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69. Gives Google+ meaning
Now I have to use Google+
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70. Link building
Not like the old days
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71. Panda update, Penguin Updates
Stop the spam, stop the fake content
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72. Content is king
More importance on content
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73. Pagerank
the old contributing factor
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74. Author Rank X Page Rank = AuthorPageRank
Rewarding content writers of good content and good websites
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75. build social profiles
to build up author rank!
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76. Build your Author rank
Build up your authority
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77. More reason to write
for the joomla magazine
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78. Questions?
Follow me
@astroboysoup
@joomlabeat
joomlabe.at
Wednesday, 15 May 13