Punk Rock Innovation Masterclass

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Peter Cook

Slide deck from an innovation masterclass we delivered to Nokia

Business Entertainment & Humor Technology

Punk Rock and Innovation
A short masterclass for Nokia

Knowing me, Knowing you
Peter Cook
Scientist – 18 years leading
Pharmaceutical innovation teams
and international troubleshooting
Academic – 18 years teaching
MBA’s inc 15 years leading CIPD in
Kent and CIPD Council
Consultant and Author – 18 years
in business
Musician – 3 x 18 years

Innovation lessons from Punk Rock
Don’t be a one
hit wonder
Do keep it simple
Don’t be too
disruptive
Do keep it short

TECHNIQUE V ATTITUDE1
SCAMPER W5 H
50 words

TECHNIQUE V ATTITUDE 2
Two Pints of Lager and a Packet of Crisps please

Deep Purple on innovation
“Innovation in business requires discipline as much as it does
creativity: Creativity to come up with novel strategies; Discipline to
execute them, so that ideas turn into profitable and sustainable
innovations which people want and need
.
Peter Cook The Music of Business

Gaga
Business
The
of
“You have to be unique, and
different, and shine in your own
way”
Lady Gaga

1. Pretty Vacant
2. Bad Romance
3. Ziggy Stardust
4. Like a Virgin
5. Sexy MF

Human Dynamics and The Academy of Rock
++ 44 (0) 1634 855267 ++ 44 (0) 7725 927585
peter@humdyn.co.uk
HUMAN DYNAMICS WEBSITE
ACADEMY OF ROCK WEBSITE
THE MUSIC OF BUSINESS BLOG
Business Consulting
Better Training and Development
Conferences and Events with a difference
Business and Executive Coaching

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Punk Rock Innovation Masterclass

1. Punk Rock and Innovation A short masterclass for Nokia

2. Knowing me, Knowing you Peter Cook Scientist – 18 years leading Pharmaceutical innovation teams and international troubleshooting Academic – 18 years teaching MBA’s inc 15 years leading CIPD in Kent and CIPD Council Consultant and Author – 18 years in business Musician – 3 x 18 years

3. Innovation lessons from Punk Rock Don’t be a one hit wonder Do keep it simple Don’t be too disruptive Do keep it short

4. TECHNIQUE V ATTITUDE1 SCAMPER W5 H 50 words

5. TECHNIQUE V ATTITUDE 2 Two Pints of Lager and a Packet of Crisps please

6. NATURAL BORN CREATIVITY

7. Deep Purple on creativity

8. Deep Purple on innovation “Innovation in business requires discipline as much as it does creativity: Creativity to come up with novel strategies; Discipline to execute them, so that ideas turn into profitable and sustainable innovations which people want and need . Peter Cook The Music of Business

9. Gaga Business The of “You have to be unique, and different, and shine in your own way” Lady Gaga

10. Monsters of Rock’n’Roll Business

11.

12. 1. Pretty Vacant 2. Bad Romance 3. Ziggy Stardust 4. Like a Virgin 5. Sexy MF

13. Human Dynamics and The Academy of Rock ++ 44 (0) 1634 855267 ++ 44 (0) 7725 927585 peter@humdyn.co.uk HUMAN DYNAMICS WEBSITE ACADEMY OF ROCK WEBSITE THE MUSIC OF BUSINESS BLOG Business Consulting Better Training and Development Conferences and Events with a difference Business and Executive Coaching

Punk Rock Innovation Masterclass

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