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Social Business and Beyond

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Social Business and Beyond

  1. 1. Social Business and Beyond[this is a truncated version of a 60-minute presentation]@peterkimOctober 2012 Proprietary & Confidential. © 2012 R/GA All rights reserved.
  2. 2. Boston City Hall Designed in 1962Image: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  3. 3. Boston City Hall Designed in 1962 “It Will Grow on You, 3 Architects Predict.” - Boston GlobeImage: Historic New England Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  4. 4. Googie Southern California architectural style, 1940s - 1960sImage: http://www.flickr.com/photos/beingpeterkim/7109194573/ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  5. 5. ABC’S first color program, 1962 - 1963Image and statistics: Smithsonian.com Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  6. 6. Image: Dachis Group Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  7. 7. Emerging technology Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  8. 8. Emerging technology1 Increasingly powerful devices Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  9. 9. Emerging technology1 Increasingly powerful devices2 Better access to bandwidth Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  10. 10. Emerging technology1 Increasingly powerful devices2 Better access to bandwidth3 Consumerization of IT Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  11. 11. Cultural trends Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  12. 12. Cultural trends1 Make me laugh Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  13. 13. Cultural trends1 Make me laugh2 Make me cry Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  14. 14. Cultural trends1 Make me laugh2 Make me cry3 Make me famous Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  15. 15. Definitions of social business“Social business is the discipline of working out all thesocietal and business impacts of instantaneous, ubiquitouscommunications.”“The implementation of the unique communicativeproperties of social media across all levels of a business.”“Social business takes the foundation of social media andbegins to build new economic models on top of it.” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  16. 16. Definitions of social business“Social business is the discipline of working out all thesocietal and business impacts of instantaneous, ubiquitouscommunications.”“The implementation of the unique communicativeproperties of social media across all levels of a business.”“Social business takes the foundation of social media andbegins to build new economic models on top of it.” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  17. 17. Business goals: make money or save moneyImage: Altimeter Group Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  18. 18. Make money Dell Outlet used Twitter to drive $3 million in incremental direct + indirect sales. Servus Credit Union used social media channels to drive C$4 million in new deposits.For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  19. 19. Save money IBM developerWorks: saves $100 million in annual support costs. Movistar sees $5.75 million in annual support savings.For more: http://www.beingpeterkim.com/2012/01/social-business-roi-examples.html Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  20. 20. Social business is Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  21. 21. Social business issocial media applied to communications Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  22. 22. Social business issocial media applied to communicationswhether B2B, B2C, or E2E Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  23. 23. Social business issocial media applied to communicationswhether B2B, B2C, or E2Eto make money or save money. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  24. 24. Becoming a social business shouldn’t beyour end goal.Social business helps you achieve yourbusiness goals. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  25. 25. What’s beyond social business? Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  26. 26. Social business props upthe legacy models ofhorizontal and vertical integration. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  27. 27. For more on functional integration, visithttp://www.rga.com/about/featured/the-next-nine-yearsand select “Part 3: Functional Integration” Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  28. 28. SummarySocial business is social media applied to businessHarness emerging technology and cultural trends withincommunications to make money and/or save moneyBeyond social business: think about products, services andcommunications and focus on functional integration Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  29. 29. Image: http://www.flickr.com/photos/beingpeterkim/7535542056/ Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim
  30. 30. Thank you. Proprietary & Confidential. © 2012 R/GA All rights reserved. @peterkim

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